BABA

Alibaba Group Holding Limited

53
Fundamentals36/ 100
Valuation50/ 100
Upside potential58/ 100
Risk potential23/ 100

BABA offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.

RUSHB

Rush Enterprises, Inc.

61
Fundamentals48/ 100
Valuation50/ 100
Upside potential56/ 100
Risk potential18/ 100

RUSHB has the edge over BABA overall, supported by stronger fundamentals and lower modeled downside.

BABA Fundamentals

MetricStatus
Stable
Under pressure
Weak
Healthy

BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.

RUSHB Fundamentals

MetricStatus
Stable
Healthy
Under pressure
Strong

RUSHB's profitability and balance sheet are currently healthy, and its revenue is stable, but its cash flow is under pressure.

BABA PE Valuation

CHEAPFAIREXPENSIVE9.3x19x28x37x
CHEAPFAIREXPENSIVE9.3x19x28x37x
LevelPEPriceVs current
Cheap16x$69.66-26%
Fair20x$86.59-8.2%
Current21x$94.36—
Expensive26x$115+22%

Historical ranges are pointers, not guarantees.

BABA has the edge over RUSHB in the historical PE scenario, which offers more potential upside but is not a forecast.

RUSHB PE Valuation

CHEAPFAIREXPENSIVE6.6x13x20x27x
CHEAPFAIREXPENSIVE6.6x13x20x27x
LevelPEPriceVs current
Cheap8.7x$20.11-66%
Fair13x$30.68-49%
Expensive19x$45.00-24%
Current20x$59.58—
Forward21x$59.58—

Historical ranges are pointers, not guarantees.

RUSHB's PE is 20x, but its earnings don't support one, so it isn't a reliable read right now.

BABA Forward outlook

MetricOutlook
--
Strong growth
Growth
Strongly improving
Limited
Low

Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.

RUSHB Forward outlook

MetricOutlook
Improving
Strong growth
Growth
Improving
Limited
High

Analysts expect earnings and revenue growth for RUSHB, with profitability improving.

BABA Risk to reward

ScenarioChangePrice
Upside+33%$125.09
Downside-23%$72.35

Calculated from the latest close: $94.36 on Nov 12.

BABA has a better modeled risk to reward balance than RUSHB, with more potential upside relative to its potential downside.

RUSHB Risk to reward

ScenarioChangePrice
Upside+23%$73.05
Downside-18%$48.94

Calculated from the latest close: $59.58 on Nov 12.

RUSHB trails BABA on modeled risk to reward, with less potential upside relative to its potential downside.

BABA Earnings Per Share

Q3 2023: $8.12Q4 2023: $6.04Q1 2024: $4.71Q2 2024: $4.29Q3 2024: $5.26Q4 2024: $7.47Q1 2025: $8.06Q2 2025: $9.27Q3 2025: $7.85Q4 2025: $5.79Q1 2026: $6.57Q2 2026: $4.42
Q3 2023: $8.12Q4 2023: $6.04Q1 2024: $4.71Q2 2024: $4.29Q3 2024: $5.26Q4 2024: $7.47Q1 2025: $8.06Q2 2025: $9.27Q3 2025: $7.85Q4 2025: $5.79Q1 2026: $6.57Q2 2026: $4.42
QuarterTTM EPSYoY
Q2 2026$4.42-52%
Q1 2026$6.57-18%
Q4 2025$5.79-22%
Q3 2025$7.85+49%
Q2 2025$9.27+116%
Q1 2025$8.06+71%
Q4 2024$7.47+24%
Q3 2024$5.26-35%

BABA's earnings per share have fallen from their peak: $4.42 over the past year, against $9.27 in mid-2025. Its recent earnings include one-off gains.

RUSHB Earnings Per Share

Q4 2023: $2.77Q1 2024: $2.64Q2 2025: $2.34Q3 2025: $2.25Q4 2025: $2.18Q1 2026: $2.21Q2 2026: $2.21Q3 2026: $2.31Forward: $2.87
Q4 2023: $2.77Q1 2024: $2.64Q2 2025: $2.34Q3 2025: $2.25Q4 2025: $2.18Q1 2026: $2.21Q2 2026: $2.21Q3 2026: $2.31Forward: $2.87
QuarterTTM EPSYoY
Forward$2.87+24%
Q3 2026$2.31+2.7%
Q2 2026$2.21-5.6%
Q1 2024$2.64-13%
Q4 2023$2.77-8.9%
Q3 2023$2.90+3.6%
Q2 2023$2.97+13%
Q1 2023$3.04+38%
Q4 2022$3.04+64%

RUSHB has the edge over BABA on earnings, with more consistent year-over-year improvement.

BABA Quarterly Revenue

Q3 2023: $33.7BQ4 2023: $39.1BQ1 2024: $33.3BQ2 2024: $36.5BQ3 2024: $35.5BQ4 2024: $42BQ1 2025: $35.5BQ2 2025: $37.2BQ3 2025: $37.2BQ4 2025: $42.7BQ1 2026: $36.5BQ2 2026: $40.2B
Q3 2023: $33.7BQ4 2023: $39.1BQ1 2024: $33.3BQ2 2024: $36.5BQ3 2024: $35.5BQ4 2024: $42BQ1 2025: $35.5BQ2 2025: $37.2BQ3 2025: $37.2BQ4 2025: $42.7BQ1 2026: $36.5BQ2 2026: $40.2B
QuarterRevenueYoY
Q2 2026$40.2B+8.3%
Q1 2026$36.5B+2.9%
Q4 2025$42.7B+1.7%
Q3 2025$37.2B+4.8%
Q2 2025$37.2B+1.8%
Q1 2025$35.5B+6.6%
Q4 2024$42B+7.6%
Q3 2024$35.5B+5.2%

BABA has the edge over RUSHB on sales, with more consistent year-over-year improvement.

RUSHB Quarterly Revenue

Q4 2023: $2BQ1 2024: $1.9BQ2 2024: $2BQ3 2024: $1.9BQ4 2024: $2BQ1 2025: $1.9BQ2 2025: $1.9BQ3 2025: $1.9BQ4 2025: $1.8BQ1 2026: $1.7BQ2 2026: $1.9BQ3 2026: $2.1B
Q4 2023: $2BQ1 2024: $1.9BQ2 2024: $2BQ3 2024: $1.9BQ4 2024: $2BQ1 2025: $1.9BQ2 2025: $1.9BQ3 2025: $1.9BQ4 2025: $1.8BQ1 2026: $1.7BQ2 2026: $1.9BQ3 2026: $2.1B
QuarterRevenueYoY
Q3 2026$2.1B+12%
Q2 2026$1.9B-1.6%
Q1 2026$1.7B-9%
Q4 2025$1.8B-12%
Q3 2025$1.9B-0.8%
Q2 2025$1.9B-4.8%
Q1 2025$1.9B-1.1%
Q4 2024$2B-1%

RUSHB's revenue grew through 2022 and has held roughly level since: $2.1B last quarter, up 12% from the same quarter a year ago.

BABA Free Cash Flow

Q3 2023: $5.4BQ4 2023: $11BQ1 2024: $34MQ2 2024: $3.2BQ3 2024: $2.1BQ4 2024: $10.4BQ1 2025: −$4.2BQ2 2025: −$2.7BQ3 2025: −$3.2BQ4 2025: $1BQ1 2026: −$2.7BQ2 2026: −$6.7B
Q3 2023: $5.4BQ4 2023: $11BQ1 2024: $34MQ2 2024: $3.2BQ3 2024: $2.1BQ4 2024: $10.4BQ1 2025: −$4.2BQ2 2025: −$2.7BQ3 2025: −$3.2BQ4 2025: $1BQ1 2026: −$2.7BQ2 2026: −$6.7B
QuarterFree cash flowYoY
Q2 2026-$6.7B-$4.1B
Q1 2026-$2.7B+$1.5B
Q4 2025$1B-90%
Q3 2025-$3.2B-254%
Q2 2025-$2.7B-182%
Q1 2025-$4.2B-12231%
Q4 2024$10.4B-4.8%
Q3 2024$2.1B-62%

BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.

RUSHB Free Cash Flow

Q4 2023: $5MQ1 2024: −$234MQ2 2024: $177MQ3 2024: −$20MQ4 2024: $263MQ1 2025: $45MQ2 2025: $114MQ3 2025: $271MQ4 2025: $32MQ1 2026: −$6MQ2 2026: $51MQ3 2026: −$18M
Q4 2023: $5MQ1 2024: −$234MQ2 2024: $177MQ3 2024: −$20MQ4 2024: $263MQ1 2025: $45MQ2 2025: $114MQ3 2025: $271MQ4 2025: $32MQ1 2026: −$6MQ2 2026: $51MQ3 2026: −$18M
QuarterFree cash flowYoY
Q3 2026-$17.8M-107%
Q2 2026$51M-55%
Q1 2026-$5.6M-112%
Q4 2025$31.9M-88%
Q3 2025$271.2M+$291.2M
Q2 2025$113.8M-36%
Q1 2025$45.1M+$279.3M
Q4 2024$263.5M+5330%

RUSHB has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.

BABA Total Shares

Q3 2023: 2.6BQ4 2023: 2.5BQ1 2024: 2.5BQ2 2024: 2.4BQ3 2024: 2.4BQ4 2024: 2.4BQ1 2025: 2.4BQ2 2025: 2.4BQ3 2025: 2.4BQ4 2025: 2.4BQ1 2026: 2.4BQ2 2026: 2.4B
Q3 2023: 2.6BQ4 2023: 2.5BQ1 2024: 2.5BQ2 2024: 2.4BQ3 2024: 2.4BQ4 2024: 2.4BQ1 2025: 2.4BQ2 2025: 2.4BQ3 2025: 2.4BQ4 2025: 2.4BQ1 2026: 2.4BQ2 2026: 2.4B
PeriodChange %Net change
Quarterly+0.5%+11.1M shares
1 year+0.9%+21.4M shares
3 years-6.2%-161M shares
5 years-12%-339M shares
Available history-8.4%-221M shares

BABA has 2.4B diluted shares, up 0.9% from a year ago.

RUSHB Total Shares

Q4 2023: 126MQ1 2024: 122MQ2 2024: 121MQ3 2024: 123MQ4 2024: 123MQ1 2025: 124MQ2 2025: 121MQ3 2025: 121MQ4 2025: 121MQ1 2026: 120MQ2 2026: 120MQ3 2026: 120M
Q4 2023: 126MQ1 2024: 122MQ2 2024: 121MQ3 2024: 123MQ4 2024: 123MQ1 2025: 124MQ2 2025: 121MQ3 2025: 121MQ4 2025: 121MQ1 2026: 120MQ2 2026: 120MQ3 2026: 120M
PeriodChange %Net change
Quarterly+0.1%+133K shares
1 year-0.4%-435K shares
3 years-4.4%-5.5M shares
5 years-7.4%-9.6M shares
Available history-5%-6.3M shares

RUSHB has the edge over BABA on shareholder dilution, with a more favorable share count trend.

BABA Net Leverage

Q3 2023: -0.6xQ4 2023: -0.8xQ1 2024: -0.4xQ2 2024: -0.4xQ3 2024: -0.2xQ4 2024: 0.1xQ1 2025: 0.3xQ2 2025: 0.2xQ3 2025: 0.8xQ4 2025: 0.6xQ1 2026: 0.5xQ2 2026: 0.5x
Q3 2023: -0.6xQ4 2023: -0.8xQ1 2024: -0.4xQ2 2024: -0.4xQ3 2024: -0.2xQ4 2024: 0.1xQ1 2025: 0.3xQ2 2025: 0.2xQ3 2025: 0.8xQ4 2025: 0.6xQ1 2026: 0.5xQ2 2026: 0.5x
QuarterNet LeverageStatus
Q2 20260.5xVery low
Q1 20260.5xVery low
Q4 20250.6xVery low
Q3 20250.8xVery low
Q2 20250.2xVery low
Q1 20250.3xVery low
Q4 20240.1xVery low
Q3 2024-0.2xNet Cash

BABA's net debt is less than a year of its operating earnings (EBITDA).

RUSHB Net Leverage

Q4 2023: 0.4xQ1 2024: 0.6xQ2 2024: 0.4xQ3 2024: 0.3xQ4 2024: 0.3xQ1 2025: 0.3xQ2 2025: 0.3xQ3 2025: 0.0xQ4 2025: 0.1xQ1 2026: 0.1xQ2 2026: 0.0xQ3 2026: 0.1x
Q4 2023: 0.4xQ1 2024: 0.6xQ2 2024: 0.4xQ3 2024: 0.3xQ4 2024: 0.3xQ1 2025: 0.3xQ2 2025: 0.3xQ3 2025: 0.0xQ4 2025: 0.1xQ1 2026: 0.1xQ2 2026: 0.0xQ3 2026: 0.1x
QuarterNet LeverageStatus
Q3 20260.1xVery low
Q2 20260.0xVery low
Q1 20260.1xVery low
Q4 20250.1xVery low
Q3 20250.0xVery low
Q2 20250.3xVery low
Q1 20250.3xVery low
Q4 20240.3xVery low

RUSHB has the edge over BABA on leverage, with a lower net debt burden relative to earnings.

BABA Weekly Momentum

MetricValueStatus
RSI38.0Neutral
Stochastic12.7Oversold

BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).

RUSHB Weekly Momentum

MetricValueStatus
RSI72.0Overbought
Stochastic66.6Neutral

RUSHB's weekly RSI is 72 (overbought) and its Stochastic is 67 (neutral).

BABA PE vs Consumer Cyclical Sector

MetricBABASector medianRelative
PE21x18x19% above
PE %604713 pts above

BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.

RUSHB PE vs Consumer Cyclical Sector

MetricRUSHBSector medianRelative
PE20x18x12% above
PE %874740 pts above

RUSHB has the edge over BABA on valuation relative to its sector.

BABA Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$104.79.9% below
20 week MA$111.115% below
50 week MA$128.026% below
100 week MA$127.726% below
200 week MA$106.411% below

BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.

RUSHB Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$57.43.9% above
20 week MA$54.010% above
50 week MA$47.426% above
100 week MA$42.042% above
200 week MA$36.065% above

RUSHB has the edge over BABA on trend strength, trading above more of its moving averages.

BABA Yearly ROI

YearStart priceEnd priceROI
2020$215.5$222.0+3%
2021$222.0$118.7-47%
2022$118.7$85.7-28%
2023$85.7$77.5-9.5%
2024$77.5$85.1+9.7%
2025$85.1$152.2+79%
2026 YTD$152.2$94.4-38%

BABA has finished lower in three of the last six years. It's down 38% so far in 2026.

RUSHB Yearly ROI

YearStart priceEnd priceROI
2020$13.7$16.8+22%
2021$16.8$23.2+38%
2022$23.2$25.1+8.1%
2023$25.1$35.3+41%
2024$35.3$36.3+2.6%
2025$36.3$38.3+5.7%
2026 YTD$38.3$59.6+55%

RUSHB has the edge over BABA on returns for 2026, with the stronger performance.

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