BABA
Alibaba Group Holding Limited
BABA offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.
ROL
Rollins, Inc.
ROL has the edge over BABA overall, supported by stronger fundamentals and stronger valuation.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
ROL Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Healthy | |
| Healthy |
ROL's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
ROL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 31x | $37.91 | — |
| Current | 35x | $37.91 | — |
| Cheap | 48x | $52.17 | +38% |
| Fair | 53x | $57.70 | +52% |
| Expensive | 60x | $65.31 | +72% |
Historical ranges are pointers, not guarantees.
ROL has the edge over BABA in the historical PE scenario, which offers more potential upside but is not a forecast.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over ROL on the outlook, with more favorable earnings and profitability expectations.
ROL Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Stable | |
| Growth | |
| Weakening | |
| Limited | |
| Moderate |
Analysts expect ROL's revenue to grow, but its profitability to weaken.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA's earnings per share have fallen from their peak: $4.42 over the past year, against $9.27 in mid-2025. Its recent earnings include one-off gains.
ROL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.20 | +11% |
| Q3 2026 | $1.09 | +1.9% |
| Q2 2026 | $1.10 | +8.9% |
| Q1 2026 | $1.09 | +10% |
| Q4 2025 | $1.09 | +14% |
| Q3 2025 | $1.07 | +10% |
| Q2 2025 | $1.01 | +6.3% |
| Q1 2025 | $0.99 | +10% |
| Q4 2024 | $0.96 | +7.9% |
ROL has the edge over BABA on earnings, with more consistent year-over-year improvement.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA's revenue has grown year over year for 16 quarters in a row: $40.2B last quarter, up 8.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
ROL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.1B | +6.2% |
| Q2 2026 | $1.1B | +7.9% |
| Q1 2026 | $906.4M | +10% |
| Q4 2025 | $912.9M | +9.7% |
| Q3 2025 | $1B | +12% |
| Q2 2025 | $999.5M | +12% |
| Q1 2025 | $822.5M | +9.9% |
| Q4 2024 | $832.2M | +10% |
ROL has the edge over BABA on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | -1.5 points |
| Q2 2026 | 19% | -1.2 points |
| Q1 2026 | 16% | -1.3 points |
| Q4 2025 | 18% | -0.6 points |
| Q3 2025 | 22% | +1 points |
| Q2 2025 | 20% | -0.6 points |
| Q1 2025 | 17% | -0.4 points |
| Q4 2024 | 18% | -0.3 points |
ROL has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
ROL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $235.5M | +29% |
| Q2 2026 | $166.1M | -1.2% |
| Q1 2026 | $111.2M | -21% |
| Q4 2025 | $159M | -14% |
| Q3 2025 | $182.8M | +31% |
| Q2 2025 | $168M | +23% |
| Q1 2025 | $140.1M | +17% |
| Q4 2024 | $184M | +30% |
ROL has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
ROL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.5% | -2.4M shares |
| 1 year | -1.2% | -5.7M shares |
| 3 years | -2.4% | -12M shares |
| 5 years | -2.7% | -13.1M shares |
| Available history | -2.5% | -12.2M shares |
ROL has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $120.1M |
| Q2 2026 | $20M |
| Q1 2026 | $22.4M |
| Q4 2025 | $198.3M |
| Q3 2025 | $3.7M |
| Q2 2025 | $251,000 |
| Q1 2025 | $14.7M |
| Q4 2024 | $72,000 |
ROL spent $361M buying back its own shares over the past year, more than ten times what it spent the year before.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over ROL on leverage, with a lower net debt burden relative to earnings.
ROL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.7x | Very low |
| Q2 2026 | 0.7x | Very low |
| Q1 2026 | 0.6x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.4x | Very low |
| Q4 2024 | 0.4x | Very low |
ROL's net debt is less than a year of its operating earnings (EBITDA).
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
ROL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 45.0 | Neutral |
| Stochastic | 72.8 | Neutral |
ROL's weekly RSI is 45 (neutral) and its Stochastic is 73 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA has the edge over ROL on valuation relative to its sector.
ROL PE vs Consumer Cyclical Sector
| Metric | ROL | Sector median | Relative |
|---|---|---|---|
| PE | 35x | 18x | 93% above |
| PE % | 4 | 47 | 43 pts below |
ROL is trading at 35x earnings, a 93% premium to the Consumer Cyclical sector's median of 18x.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
ROL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $33.9 | 12% above |
| 20 week MA | $36.5 | 3.7% above |
| 50 week MA | $48.2 | 21% below |
| 100 week MA | $51.5 | 26% below |
| 200 week MA | $47.3 | 20% below |
ROL has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
ROL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $21.8 | $40.1 | +84% |
| 2021 | $40.1 | $32.8 | -18% |
| 2022 | $32.8 | $37.1 | +13% |
| 2023 | $37.1 | $43.7 | +18% |
| 2024 | $43.7 | $46.7 | +6.9% |
| 2025 | $46.7 | $60.6 | +30% |
| 2026 YTD | $60.6 | $37.9 | -37% |
ROL has the edge over BABA on returns for 2026, with the stronger performance.