BABA
Alibaba Group Holding Limited
BABA has the edge over PLBY overall, supported by lower modeled downside.
PLBY
Playboy, Inc.
PLBY offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
PLBY Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Healthy | |
| Weak | |
| Weak |
PLBY's profitability is currently healthy, but its revenue, cash flow and balance sheet are under pressure.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
PLBY PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 31x | $1.22 | — |
| Forward | 31x | $1.22 | — |
| Cheap | 49x | $1.98 | +62% |
| Fair | 54x | $2.15 | +76% |
| Expensive | 60x | $2.39 | +96% |
Historical ranges are pointers, not guarantees.
PLBY has the edge over BABA in the historical PE scenario, which offers more potential upside but is not a forecast.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
PLBY Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Strong growth | |
| Growth | |
| -- | |
| Limited | |
| -- |
Analysts expect earnings and revenue growth for PLBY, with profitability holding steady.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA's earnings per share have fallen from their peak: $4.42 over the past year, against $9.27 in mid-2025. Its recent earnings include one-off gains.
PLBY Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.04 | 0% |
| Q3 2026 | $0.04 | +$0.35 |
| Q2 2026 | $0.02 | +$0.78 |
| Q1 2026 | -$0.06 | +$0.85 |
| Q4 2025 | -$0.13 | +$0.91 |
| Q3 2025 | -$0.31 | +$0.69 |
| Q2 2025 | -$0.76 | -$0.11 |
| Q1 2025 | -$0.91 | +$1.27 |
| Q4 2024 | -$1.04 | +$1.49 |
PLBY has the edge over BABA on earnings, with more consistent year-over-year improvement.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA's revenue has grown year over year for 16 quarters in a row: $40.2B last quarter, up 8.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
PLBY Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $31.7M | +9.4% |
| Q2 2026 | $31.2M | +11% |
| Q1 2026 | $30.2M | +4.7% |
| Q4 2025 | $34.9M | -58% |
| Q3 2025 | $29M | +125% |
| Q2 2025 | $28.1M | +13% |
| Q1 2025 | $28.9M | +2% |
| Q4 2024 | $83.3M | +112% |
PLBY's revenue is recovering but still below its 2021 peak: $32M last quarter, up 9.4% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 13% | +7.9 points |
| Q2 2026 | 9.5% | +30 points |
| Q1 2026 | -5.4% | +16 points |
| Q4 2025 | 7.9% | +16 points |
| Q3 2025 | 4.7% | +224 points |
| Q2 2025 | -21% | +16 points |
| Q1 2025 | -22% | +9.8 points |
| Q4 2024 | -7.8% | +8.1 points |
PLBY has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
PLBY Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $548K | -94% |
| Q2 2026 | -$571K | +$3.7M |
| Q1 2026 | -$8.7M | -$1M |
| Q4 2025 | $1.1M | +$1.9M |
| Q3 2025 | $9.8M | +$16.4M |
| Q2 2025 | -$4.3M | -$603K |
| Q1 2025 | -$7.7M | +$2.7M |
| Q4 2024 | -$743K | +$3.3M |
PLBY has the edge over BABA on cash flow, with more consistent year-over-year improvement.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
PLBY Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -7.5% | -8.6M shares |
| 1 year | -5.7% | -6.4M shares |
| 3 years | +44% | +32.2M shares |
| 5 years | +189% | +69.4M shares |
| Available history | +2622% | +102M shares |
PLBY has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $3M |
| Q1 2020 | — |
| Q4 2019 | — |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over PLBY on leverage, with a lower net debt burden relative to earnings.
PLBY Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 11.2x | High |
| Q2 2026 | 14.5x | High |
| Q1 2020 | 0.0x | Very low |
| Q4 2019 | 68.5x | High |
PLBY's net debt is about 11 years of its operating earnings (EBITDA).
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
PLBY Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 48.7 | Neutral |
| Stochastic | 43.0 | Neutral |
PLBY's weekly RSI is 49 (neutral) and its Stochastic is 43 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA has the edge over PLBY on valuation relative to its sector.
PLBY PE vs Consumer Cyclical Sector
| Metric | PLBY | Sector median | Relative |
|---|---|---|---|
| PE | 31x | 18x | 69% above |
PLBY is trading at 31x earnings, a 69% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
PLBY Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $1.11 | 9.9% above |
| 20 week MA | $1.15 | 6.1% above |
| 50 week MA | $1.48 | 18% below |
| 100 week MA | $1.51 | 19% below |
| 200 week MA | $1.36 | 10% below |
PLBY has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
PLBY Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $10.0 | $10.7 | +6.5% |
| 2021 | $10.7 | $28.9 | +171% |
| 2022 | $28.9 | $2.91 | -90% |
| 2023 | $2.91 | $1.00 | -66% |
| 2024 | $1.00 | $1.50 | +50% |
| 2025 | $1.50 | $1.87 | +25% |
| 2026 YTD | $1.87 | $1.22 | -35% |
PLBY has the edge over BABA on returns for 2026, with the stronger performance.