BABA
Alibaba Group Holding Limited
BABA has the edge over OXM overall, supported by lower modeled downside.
OXM
Oxford Industries, Inc.
OXM offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
OXM Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Healthy | |
| Healthy |
OXM's cash flow and balance sheet are currently healthy, and its revenue is stable, but its profitability is under pressure.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
OXM PE Valuation
OXM has no meaningful PE right now: it lost money over the past year.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over OXM on the outlook, with more favorable earnings and profitability expectations.
OXM Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Stable | |
| Growth | |
| Stable | |
| Limited | |
| High |
Analysts expect OXM's revenue to grow, with its earnings and profitability holding steady.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over OXM on earnings quality, reporting a profit while its opponent remains loss making.
OXM Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $2.47 | — |
| Q3 2026 | -$0.43 | -112% |
| Q2 2026 | -$2.56 | -150% |
| Q1 2026 | -$1.86 | -132% |
| Q4 2025 | -$0.33 | -132% |
| Q3 2025 | $3.70 | +90% |
| Q2 2025 | $5.15 | +98% |
| Q1 2025 | $5.87 | +54% |
| Q4 2024 | $1.02 | -89% |
OXM has swung to a loss: it lost $0.43 per share over the past year, after a profit the year before.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over OXM on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
OXM Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $394.4M | -2.2% |
| Q2 2026 | $391.4M | -0.4% |
| Q1 2026 | $374.5M | -4.1% |
| Q4 2025 | $307.3M | -0.2% |
| Q3 2025 | $403.1M | -4% |
| Q2 2025 | $392.9M | -1.3% |
| Q1 2025 | $390.5M | -3.4% |
| Q4 2024 | $308M | -5.7% |
OXM's revenue grew through 2023 and has held roughly level since: $394M last quarter, down 2.2% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 17% | +11 points |
| Q2 2026 | 5.7% | -3.5 points |
| Q1 2026 | -2.1% | -7.3 points |
| Q4 2025 | -28% | -26 points |
| Q3 2025 | 6.3% | -6.2 points |
| Q2 2025 | 9.2% | -3.9 points |
| Q1 2025 | 5.2% | +25 points |
| Q4 2024 | -2% | -6.5 points |
OXM has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
OXM Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $80.6M | +54% |
| Q2 2026 | -$14.9M | +$12.5M |
| Q1 2026 | $34.3M | -29% |
| Q4 2025 | -$47.9M | +$9M |
| Q3 2025 | $52.3M | +11% |
| Q2 2025 | -$27.4M | -230% |
| Q1 2025 | $48.5M | -12% |
| Q4 2024 | -$56.9M | -$50.7M |
OXM has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
OXM Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +73K shares |
| 1 year | +0.9% | +134K shares |
| 3 years | -5.6% | -901K shares |
| 5 years | -11% | -1.8M shares |
| Available history | -11% | -1.9M shares |
OXM has 15M diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $14,000 |
| Q3 2025 | $4.7M |
| Q2 2025 | $50.5M |
| Q1 2025 | — |
| Q4 2024 | — |
OXM has spent almost nothing on buybacks in the past year.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over OXM on leverage, with a lower net debt burden relative to earnings.
OXM Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 1.0x | Healthy |
| Q2 2026 | 6.6x | High |
| Q1 2026 | 3.1x | Elevated |
| Q4 2025 | 2.1x | Moderate |
| Q3 2025 | 0.5x | Very low |
| Q2 2025 | 0.6x | Very low |
| Q1 2025 | 0.1x | Very low |
| Q4 2024 | 0.6x | Very low |
OXM's net debt is about a year of its operating earnings (EBITDA), up from less than a year a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
OXM Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.4 | Neutral |
| Stochastic | 27.3 | Neutral |
OXM's weekly RSI is 40 (neutral) and its Stochastic is 27 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
OXM PE vs Consumer Cyclical Sector
| Metric | OXM | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
OXM has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
OXM Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $27.0 | 4.7% above |
| 20 week MA | $32.2 | 12% below |
| 50 week MA | $36.3 | 22% below |
| 100 week MA | $44.6 | 36% below |
| 200 week MA | $71.4 | 60% below |
OXM has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
OXM Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $76.0 | $63.0 | -17% |
| 2021 | $63.0 | $96.0 | +52% |
| 2022 | $96.0 | $96.1 | +0.1% |
| 2023 | $96.1 | $100.0 | +4.1% |
| 2024 | $100.0 | $77.8 | -22% |
| 2025 | $77.8 | $34.3 | -56% |
| 2026 YTD | $34.3 | $28.3 | -17% |
OXM has the edge over BABA on returns for 2026, with the stronger performance.