BABA
Alibaba Group Holding Limited
BABA has the edge over MBC overall, supported by lower modeled downside.
MBC
MasterBrand, Inc.
MBC offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
MBC Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Under pressure | |
| Under pressure | |
| Weak |
MBC's revenue is currently healthy, but its profitability, cash flow and balance sheet are under pressure.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
MBC PE Valuation
MBC has no meaningful PE right now: it lost money over the past year.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over MBC on the outlook, with more favorable earnings and profitability expectations.
MBC Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong decline | |
| Strong growth | |
| Strongly weakening | |
| Limited | |
| High |
Analysts expect MBC's revenue to grow, but its earnings and profitability to decline.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over MBC on earnings quality, reporting a profit while its opponent remains loss making.
MBC Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.03 | — |
| Q3 2026 | -$0.87 | -238% |
| Q2 2026 | -$0.68 | -196% |
| Q1 2026 | -$0.01 | -101% |
| Q4 2025 | $0.21 | -78% |
| Q3 2025 | $0.63 | -45% |
| Q2 2025 | $0.71 | -49% |
| Q1 2025 | $0.77 | -46% |
| Q4 2024 | $0.96 | -31% |
MBC has swung to a loss: it lost $0.87 per share over the past year, after a profit the year before.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over MBC on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over MBC on profitability, with a higher operating margin.
MBC Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1B | +48% |
| Q2 2026 | $815.2M | +12% |
| Q1 2026 | $618M | -6.4% |
| Q4 2025 | $644.6M | -3.5% |
| Q3 2025 | $698.9M | -2.7% |
| Q2 2025 | $730.9M | +8% |
| Q1 2025 | $660.3M | +3.5% |
| Q4 2024 | $667.7M | -1.4% |
MBC's revenue has picked up after two years of holding roughly level: $1B last quarter, up 48% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 1% | -5 points |
| Q2 2026 | -3.4% | -13 points |
| Q1 2026 | -3% | -8.6 points |
| Q4 2025 | -4.2% | -9.8 points |
| Q3 2025 | 6% | -2 points |
| Q2 2025 | 9.2% | -2.3 points |
| Q1 2025 | 5.6% | -4.2 points |
| Q4 2024 | 5.6% | -3.4 points |
MBC's operating margin was 1% last quarter, down 5 points from the same quarter a year ago.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
MBC Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $61.2M | +55% |
| Q2 2026 | $128.6M | +93% |
| Q1 2026 | -$146.2M | -$105M |
| Q4 2025 | $52.5M | -24% |
| Q3 2025 | $39.5M | -39% |
| Q2 2025 | $66.7M | +0.9% |
| Q1 2025 | -$41.2M | -452% |
| Q4 2024 | $68.8M | +107% |
MBC has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has the edge over MBC on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
MBC Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +32% | +49.9M shares |
| 1 year | +57% | +74M shares |
| 3 years | +56% | +73.2M shares |
| 5 years | +59% | +75.5M shares |
MBC has 204M diluted shares, up 57% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | $6.7M |
| Q1 2025 | $11.4M |
| Q4 2024 | — |
MBC hasn't bought back shares in the past year.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over MBC on leverage, with a lower net debt burden relative to earnings.
MBC Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 12.7x | High |
| Q2 2026 | 13.4x | High |
| Q1 2026 | 6.0x | High |
| Q4 2025 | 3.7x | Elevated |
| Q3 2025 | 3.0x | Elevated |
| Q2 2025 | 3.0x | Elevated |
| Q1 2025 | 3.2x | Elevated |
| Q4 2024 | 2.8x | Moderate |
MBC's net debt is about 13 years of its operating earnings (EBITDA), up from 3.0 years a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
MBC Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 35.3 | Neutral |
| Stochastic | 16.4 | Oversold |
MBC's weekly RSI is 35 (neutral) and its Stochastic is 16 (oversold).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
MBC PE vs Consumer Cyclical Sector
| Metric | MBC | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
MBC has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
MBC Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $6.89 | 10% below |
| 20 week MA | $7.91 | 22% below |
| 50 week MA | $9.12 | 32% below |
| 100 week MA | $10.9 | 43% below |
| 200 week MA | $12.4 | 50% below |
MBC is in a downtrend: it's below all five of its weekly moving averages, and 50% below its 200-week average.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has the edge over MBC on returns for 2026, with the stronger performance.
MBC Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2022 | $10.0 | $7.58 | -24% |
| 2023 | $7.58 | $14.9 | +96% |
| 2024 | $14.9 | $14.4 | -2.8% |
| 2025 | $14.4 | $11.3 | -22% |
| 2026 YTD | $11.3 | $6.19 | -45% |
MBC has finished lower in three of the last four years. It's down 45% so far in 2026.