BABA
Alibaba Group Holding Limited
BABA offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.
JOUT
Johnson Outdoors Inc.
JOUT has the edge over BABA overall, supported by stronger fundamentals and lower modeled downside.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
JOUT Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Stable | |
| Stable | |
| Strong |
JOUT's balance sheet is currently strong, and its revenue, profitability and cash flow are stable.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
JOUT PE Valuation
JOUT has no meaningful PE right now: it lost money over the past year.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
JOUT Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
Analysts expect earnings and revenue growth for JOUT, with profitability improving.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over JOUT on earnings quality, reporting a profit while its opponent remains loss making.
JOUT Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.37 | — |
| Q2 2026 | -$0.85 | +$3.02 |
| Q1 2026 | -$1.52 | +$2.94 |
| Q4 2025 | -$2.19 | +$2.28 |
| Q3 2025 | -$3.35 | -$0.75 |
| Q2 2025 | -$3.87 | -$3.06 |
| Q1 2025 | -$4.46 | -1049% |
| Q4 2024 | -$4.47 | -361% |
| Q3 2024 | -$2.60 | -237% |
JOUT is still losing money, but far less than before: $0.85 per share over the past year, against $4.47 at its worst in late 2024.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA's revenue has grown year over year for 16 quarters in a row: $40.2B last quarter, up 8.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
JOUT Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $189.7M | +5% |
| Q1 2026 | $194.5M | +16% |
| Q4 2025 | $140.9M | +31% |
| Q3 2025 | $135.8M | +28% |
| Q2 2025 | $180.7M | +4.7% |
| Q1 2025 | $168.3M | -4.3% |
| Q4 2024 | $107.6M | -22% |
| Q3 2024 | $105.9M | +9.9% |
JOUT's revenue has grown year over year for five quarters in a row: $190M last quarter, up 5% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 9.7% | +5.6 points |
| Q1 2026 | 5.3% | +2.4 points |
| Q4 2025 | -2.1% | +17 points |
| Q3 2025 | -6% | +34 points |
| Q2 2025 | 4.1% | +4.3 points |
| Q1 2025 | 2.9% | +3.1 points |
| Q4 2024 | -19% | -19 points |
| Q3 2024 | -40% | -17 points |
JOUT has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
JOUT Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $71.8M | +7.3% |
| Q1 2026 | -$18.5M | -$13.5M |
| Q4 2025 | -$42.7M | -$1.7M |
| Q3 2025 | $19.2M | +42% |
| Q2 2025 | $66.9M | -0.7% |
| Q1 2025 | -$5M | +$18.3M |
| Q4 2024 | -$41M | -$2.3M |
| Q3 2024 | $13.5M | +$20.3M |
JOUT has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
JOUT Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5K shares |
| 1 year | +0.9% | +95K shares |
| 3 years | +1.7% | +178K shares |
| 5 years | +2.5% | +252K shares |
| Available history | +3.7% | +367K shares |
JOUT has 10M diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | $5,000 |
| Q4 2025 | $80,000 |
| Q3 2025 | $33,000 |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | $88,000 |
| Q3 2024 | $195,000 |
JOUT has spent almost nothing on buybacks in the past year.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA's net debt is less than a year of its operating earnings (EBITDA).
JOUT Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | -4.6x | Net Cash |
| Q1 2026 | -4.0x | Net Cash |
| Q4 2025 | -5.9x | Net Cash |
| Q3 2025 | -39.8x | Net Cash |
| Q1 2024 | -4.6x | Net Cash |
| Q4 2023 | -3.4x | Net Cash |
| Q3 2023 | -4.0x | Net Cash |
| Q2 2023 | -1.9x | Net Cash |
JOUT has the edge over BABA on leverage, with a lower net debt burden relative to earnings.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
JOUT Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 56.5 | Neutral |
| Stochastic | 55.2 | Neutral |
JOUT's weekly RSI is 56 (neutral) and its Stochastic is 55 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
JOUT PE vs Consumer Cyclical Sector
| Metric | JOUT | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
JOUT has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
JOUT Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $45.1 | 5.4% above |
| 20 week MA | $45.7 | 4.2% above |
| 50 week MA | $46.1 | 3.3% above |
| 100 week MA | $39.5 | 21% above |
| 200 week MA | $43.9 | 8.3% above |
JOUT has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
JOUT Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $76.0 | $108.0 | +42% |
| 2021 | $108.0 | $94.5 | -12% |
| 2022 | $94.5 | $66.7 | -29% |
| 2023 | $66.7 | $53.4 | -20% |
| 2024 | $53.4 | $34.2 | -36% |
| 2025 | $34.2 | $43.8 | +28% |
| 2026 YTD | $43.8 | $47.6 | +8.6% |
JOUT has the edge over BABA on returns for 2026, with the stronger performance.