BABA
Alibaba Group Holding Limited
BABA has the edge over INSE overall, supported by lower modeled downside.
INSE
Inspired Entertainment, Inc.
INSE offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
INSE Fundamentals
| Metric | Status |
|---|---|
| Weak | |
| Stable | |
| Healthy | |
| Under pressure |
INSE's cash flow is currently healthy, and its profitability is stable, but its revenue and balance sheet are under pressure.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
INSE PE Valuation
INSE has no meaningful PE right now: it lost money over the past year.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over INSE on the outlook, with more favorable earnings and revenue expectations.
INSE Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong decline | |
| Decline | |
| Weakening | |
| Limited | |
| High |
Analysts expect INSE's earnings and revenue to decline, with profitability weakening.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over INSE on earnings quality, reporting a profit while its opponent remains loss making.
INSE Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.09 | — |
| Q3 2026 | -$0.25 | -113% |
| Q2 2026 | -$0.32 | -115% |
| Q1 2026 | -$0.60 | -125% |
| Q4 2025 | -$0.58 | -126% |
| Q3 2025 | $1.89 | +$1.90 |
| Q2 2025 | $2.08 | +$2.09 |
| Q1 2025 | $2.42 | +2100% |
| Q4 2024 | $2.22 | +754% |
INSE has swung to a loss: it lost $0.25 per share over the past year, after a profit the year before.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over INSE on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
INSE Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $61.4M | -29% |
| Q2 2026 | $60.8M | -24% |
| Q1 2026 | $57.2M | -5.3% |
| Q4 2025 | $77.2M | -4% |
| Q3 2025 | $86.2M | +11% |
| Q2 2025 | $80.3M | +6.2% |
| Q1 2025 | $60.4M | -4.3% |
| Q4 2024 | $80.4M | -1% |
INSE's revenue has slid since its 2023 peak: $61M last quarter, down 29% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 17% | +5.5 points |
| Q2 2026 | 16% | +6.4 points |
| Q1 2026 | 16% | +13 points |
| Q4 2025 | 15% | +1.2 points |
| Q3 2025 | 11% | -4 points |
| Q2 2025 | 9.8% | -2.6 points |
| Q1 2025 | 2.6% | +4.9 points |
| Q4 2024 | 13% | +2 points |
INSE has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
INSE Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $16.4M | +281% |
| Q2 2026 | $100K | -98% |
| Q1 2026 | $23M | +41% |
| Q4 2025 | -$9.9M | -719% |
| Q3 2025 | $4.3M | -81% |
| Q2 2025 | $5.6M | +$14.2M |
| Q1 2025 | $16.3M | +$17.1M |
| Q4 2024 | $1.6M | +$4.1M |
INSE has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
INSE Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -2% | -595K shares |
| 1 year | -1.4% | -413K shares |
| 3 years | -1.5% | -423K shares |
| 5 years | +11% | +2.9M shares |
| Available history | +31% | +6.8M shares |
INSE has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $2.6M |
| Q1 2026 | $2.6M |
| Q4 2023 | — |
| Q3 2023 | $1.5M |
| Q4 2022 | $400,000 |
| Q3 2022 | $4.9M |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over INSE on leverage, with a lower net debt burden relative to earnings.
INSE Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 3.0x | Elevated |
| Q2 2026 | 3.2x | Elevated |
| Q1 2026 | 3.1x | Elevated |
| Q4 2025 | 3.7x | Elevated |
| Q3 2025 | 3.8x | Elevated |
| Q2 2025 | 3.8x | Elevated |
| Q1 2025 | 3.6x | Elevated |
| Q4 2024 | 3.8x | Elevated |
INSE's net debt is about 3.0 years of its operating earnings (EBITDA), down from 3.8 years a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
INSE Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.0 | Neutral |
| Stochastic | 21.2 | Neutral |
INSE's weekly RSI is 40 (neutral) and its Stochastic is 21 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
INSE PE vs Consumer Cyclical Sector
| Metric | INSE | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
INSE has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
INSE Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $3.74 | 17% above |
| 20 week MA | $5.26 | 17% below |
| 50 week MA | $6.90 | 36% below |
| 100 week MA | $7.76 | 43% below |
| 200 week MA | $9.31 | 53% below |
INSE has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has the edge over INSE on returns for 2026, with the stronger performance.
INSE Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $6.90 | $6.84 | -0.9% |
| 2021 | $6.84 | $12.2 | +78% |
| 2022 | $12.2 | $12.9 | +5.9% |
| 2023 | $12.9 | $9.88 | -23% |
| 2024 | $9.88 | $8.90 | -9.9% |
| 2025 | $8.90 | $9.51 | +6.9% |
| 2026 YTD | $9.51 | $4.39 | -54% |
INSE has finished lower in three of the last six years. It's down 54% so far in 2026.