BABA
Alibaba Group Holding Limited
BABA has the edge over HNST overall, supported by lower modeled downside.
HNST
The Honest Company, Inc.
HNST offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
HNST Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Stable | |
| Strong | |
| Strong |
HNST's cash flow and balance sheet are currently strong, and its profitability is stable, but its revenue is under pressure.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
HNST PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 7x | $4.80 | — |
| Cheap | 41x | $28.21 | +488% |
| Fair | 45x | $31.17 | +549% |
| Forward | 60x | $4.80 | — |
| Expensive | 78x | $53.97 | +1024% |
Historical ranges are pointers, not guarantees.
HNST has the edge over BABA in the historical PE scenario, which offers more potential upside but is not a forecast.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over HNST on the outlook, with more favorable revenue expectations.
HNST Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Stable | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect HNST's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA's earnings per share have fallen from their peak: $4.42 over the past year, against $9.27 in mid-2025. Its recent earnings include one-off gains.
HNST Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.08 | -88% |
| Q3 2026 | $0.69 | +1050% |
| Q2 2026 | -$0.11 | -320% |
| Q1 2026 | -$0.17 | -$0.15 |
| Q4 2025 | -$0.14 | -$0.08 |
| Q3 2025 | $0.06 | +$0.10 |
| Q2 2025 | $0.05 | +$0.18 |
| Q1 2025 | -$0.02 | +$0.21 |
| Q4 2024 | -$0.06 | +$0.36 |
HNST has the edge over BABA on earnings, with more consistent year-over-year improvement.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over HNST on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over HNST on profitability, with a higher operating margin.
HNST Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $84.6M | -8.6% |
| Q2 2026 | $83.3M | -11% |
| Q1 2026 | $78.1M | -20% |
| Q4 2025 | $88M | -12% |
| Q3 2025 | $92.6M | -6.7% |
| Q2 2025 | $93.5M | +0.4% |
| Q1 2025 | $97.3M | +13% |
| Q4 2024 | $99.8M | +11% |
HNST's revenue has slid since its 2024 peak: $85M last quarter, down 8.6% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 1.4% | +1 points |
| Q2 2026 | 12% | +8.4 points |
| Q1 2026 | -0.8% | -3.4 points |
| Q4 2025 | -27% | -26 points |
| Q3 2025 | 0.3% | +0.3 points |
| Q2 2025 | 3.1% | +7.4 points |
| Q1 2025 | 2.6% | +4.1 points |
| Q4 2024 | -1% | -2.3 points |
HNST's operating margin was 1.4% last quarter, up 1 points from the same quarter a year ago.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
HNST Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$4.8M | -$4.1M |
| Q2 2026 | $31.5M | +$32.3M |
| Q1 2026 | $3.8M | +$6.8M |
| Q4 2025 | $18.1M | +$35.2M |
| Q3 2025 | -$624K | -104% |
| Q2 2025 | -$826K | -128% |
| Q1 2025 | -$3M | -1254% |
| Q4 2024 | -$17.2M | -278% |
HNST has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
HNST Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.6% | -627K shares |
| 1 year | -1.1% | -1.2M shares |
| 3 years | +18% | +17.3M shares |
| 5 years | +65% | +44.4M shares |
| Available history | +29% | +25.3M shares |
HNST has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $6.1M |
| Q2 2026 | $16.1M |
| Q1 2026 | $3M |
| Q4 2020 | — |
| Q3 2020 | — |
| Q2 2020 | — |
| Q1 2020 | — |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA's net debt is less than a year of its operating earnings (EBITDA).
HNST Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2025 | -9.4x | Net Cash |
| Q2 2025 | -9.9x | Net Cash |
| Q1 2025 | -218.7x | Net Cash |
HNST has more cash than debt.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
HNST Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 54.0 | Neutral |
| Stochastic | 34.6 | Neutral |
HNST's weekly RSI is 54 (neutral) and its Stochastic is 35 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
HNST PE vs Consumer Cyclical Sector
| Metric | HNST | Sector median | Relative |
|---|---|---|---|
| PE | 7x | 18x | 61% below |
| PE % | 3 | 53 | 50 pts below |
HNST has the edge over BABA on valuation relative to its sector.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
HNST Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $4.87 | 1.4% below |
| 20 week MA | $4.79 | 0.2% above |
| 50 week MA | $3.69 | 30% above |
| 100 week MA | $4.19 | 15% above |
| 200 week MA | $3.54 | 36% above |
HNST has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
HNST Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $19.1 | $8.07 | -58% |
| 2022 | $8.07 | $2.97 | -63% |
| 2023 | $2.97 | $3.30 | +11% |
| 2024 | $3.30 | $6.93 | +110% |
| 2025 | $6.93 | $2.71 | -61% |
| 2026 YTD | $2.71 | $4.80 | +77% |
HNST has the edge over BABA on returns for 2026, with the stronger performance.