BABA
Alibaba Group Holding Limited
BABA's outlook is improving, though it still trails on the overall score.
HAS
Hasbro, Inc.
HAS has the edge over BABA overall, supported by stronger fundamentals and stronger valuation.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
HAS Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Strong | |
| Strong | |
| Healthy |
HAS's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
HAS PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 18x | $121 | — |
| Forward | 18x | $121 | — |
| Cheap | 20x | $133 | +9.6% |
| Fair | 29x | $198 | +63% |
| Expensive | 37x | $247 | +104% |
Historical ranges are pointers, not guarantees.
HAS has the edge over BABA in the historical PE scenario, which offers more potential upside but is not a forecast.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
HAS Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Moderate |
Analysts expect earnings and revenue growth for HAS, with profitability improving.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA's earnings per share have fallen from their peak: $4.42 over the past year, against $9.27 in mid-2025. Its recent earnings include one-off gains.
HAS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $6.85 | +1.7% |
| Q3 2026 | $6.74 | +$10.75 |
| Q2 2026 | $5.61 | +$9.67 |
| Q1 2026 | -$1.61 | -153% |
| Q4 2025 | -$2.30 | -184% |
| Q3 2025 | -$4.01 | +$0.64 |
| Q2 2025 | -$4.06 | +$3.41 |
| Q1 2025 | $3.03 | +$13.18 |
| Q4 2024 | $2.75 | +$13.48 |
HAS has the edge over BABA on earnings, with more consistent year-over-year improvement.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA's revenue has grown year over year for 16 quarters in a row: $40.2B last quarter, up 8.3% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA's operating margin was 7.2% last quarter, down 6.9 points from the same quarter a year ago.
HAS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.6B | +0.3% |
| Q2 2026 | $1.3B | +14% |
| Q1 2026 | $1.1B | +11% |
| Q4 2025 | $1.6B | -4.5% |
| Q3 2025 | $1.6B | +24% |
| Q2 2025 | $1.1B | +14% |
| Q1 2025 | $1B | +33% |
| Q4 2024 | $1.7B | +33% |
HAS's revenue fell from its 2021 peak and has held roughly level since: $1.6B last quarter, about level with the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 32% | +11 points |
| Q2 2026 | 20% | +90 points |
| Q1 2026 | 24% | +7.3 points |
| Q4 2025 | 18% | +15 points |
| Q3 2025 | 21% | -2.1 points |
| Q2 2025 | -70% | -92 points |
| Q1 2025 | 17% | +1.6 points |
| Q4 2024 | 3.5% | +97 points |
HAS has the edge over BABA on profitability, with a higher operating margin.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
HAS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $273.4M | +4.8% |
| Q2 2026 | $247.7M | +349% |
| Q1 2026 | $315.5M | +154% |
| Q4 2025 | $389.5M | +22% |
| Q3 2025 | $260.9M | +50% |
| Q2 2025 | $55.2M | -59% |
| Q1 2025 | $124.3M | -5.8% |
| Q4 2024 | $318.8M | -6.7% |
HAS has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
HAS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.4% | -600K shares |
| 1 year | +0.2% | +300K shares |
| 3 years | +2.7% | +3.7M shares |
| 5 years | +2.9% | +4M shares |
| Available history | +11% | +14M shares |
HAS has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $107.8M |
| Q2 2026 | $33.8M |
| Q1 2026 | $7.7M |
| Q4 2023 | — |
| Q3 2023 | — |
| Q4 2022 | — |
| Q3 2022 | $1M |
| Q4 2020 | — |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over HAS on leverage, with a lower net debt burden relative to earnings.
HAS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 1.8x | Healthy |
| Q2 2026 | 2.1x | Moderate |
| Q1 2026 | 11.5x | High |
| Q4 2025 | 17.0x | High |
| Q1 2025 | 3.0x | Elevated |
| Q4 2024 | 3.2x | Elevated |
| Q2 2023 | 31.9x | High |
| Q1 2023 | 6.6x | High |
HAS's net debt is about 1.8 years of its operating earnings (EBITDA), down from 3.0 years a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
HAS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 77.5 | Overbought |
| Stochastic | 91.1 | Overbought |
HAS's weekly RSI is 77 (overbought) and its Stochastic is 91 (overbought).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
HAS PE vs Consumer Cyclical Sector
| Metric | HAS | Sector median | Relative |
|---|---|---|---|
| PE | 18x | 18x | Same PE |
| PE % | 10 | 47 | 37 pts below |
HAS has the edge over BABA on valuation relative to its sector.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
HAS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $105.8 | 15% above |
| 20 week MA | $96.0 | 27% above |
| 50 week MA | $92.4 | 31% above |
| 100 week MA | $80.4 | 51% above |
| 200 week MA | $69.7 | 74% above |
HAS has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
HAS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $105.8 | $93.2 | -12% |
| 2021 | $93.2 | $97.9 | +5.1% |
| 2022 | $97.9 | $58.2 | -41% |
| 2023 | $58.2 | $51.1 | -12% |
| 2024 | $51.1 | $56.7 | +11% |
| 2025 | $56.7 | $82.6 | +46% |
| 2026 YTD | $82.6 | $121.5 | +47% |
HAS has the edge over BABA on returns for 2026, with the stronger performance.