BABA
Alibaba Group Holding Limited
BABA has a slight edge over COOK overall, supported by lower modeled downside.
COOK
Traeger, Inc.
COOK offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
COOK Fundamentals
| Metric | Status |
|---|---|
| Weak | |
| Under pressure | |
| Strong | |
| Weak |
COOK's cash flow is currently strong, but its revenue, profitability and balance sheet are under pressure.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
COOK PE Valuation
COOK has no meaningful PE right now: it lost money over the past year. If it returns to profit as analysts expect, today's price would be 37x next year's earnings.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
COOK Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Returning to profit | |
| Growth | |
| Strongly improving | |
| Limited | |
| Moderate |
Analysts expect COOK to return to profit, with revenue growing.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over COOK on earnings quality, reporting a profit while its opponent remains loss making.
COOK Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.55 | — |
| Q3 2026 | -$18.87 | +$21.13 |
| Q2 2026 | -$42.04 | -$28.04 |
| Q1 2026 | -$41.92 | -$29.92 |
| Q4 2025 | -$43.50 | -$30.00 |
| Q3 2025 | -$40.00 | -$20.50 |
| Q2 2025 | -$14.00 | +$6.00 |
| Q1 2025 | -$12.00 | +$19.50 |
| Q4 2024 | -$13.50 | +$20.50 |
COOK is still losing money, but far less than before: $18.87 per share over the past year, against $162.21 at its worst in late 2022.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over COOK on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over COOK on profitability, with a higher operating margin.
COOK Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $74.7M | -40% |
| Q2 2026 | $120.2M | -17% |
| Q1 2026 | $94.1M | -34% |
| Q4 2025 | $145.4M | -14% |
| Q3 2025 | $125.4M | +2.7% |
| Q2 2025 | $145.5M | -14% |
| Q1 2025 | $143.3M | -1.1% |
| Q4 2024 | $168.6M | +3.2% |
COOK's revenue has slid since its 2021 peak: $75M last quarter, down 40% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -26% | +40 points |
| Q2 2026 | -1.4% | +2.8 points |
| Q1 2026 | -1.1% | -3.5 points |
| Q4 2025 | -8% | -7.9 points |
| Q3 2025 | -66% | -60 points |
| Q2 2025 | -4.2% | -7 points |
| Q1 2025 | 2.4% | +2.4 points |
| Q4 2024 | -0.1% | +7 points |
COOK's operating margin was −26% last quarter, up 40 points from the same quarter a year ago.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
COOK Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $8.4M | +32% |
| Q2 2026 | $26.5M | +69% |
| Q1 2026 | $14.5M | +$37.2M |
| Q4 2025 | $14.2M | +158% |
| Q3 2025 | $6.4M | -50% |
| Q2 2025 | $15.7M | +33% |
| Q1 2025 | -$22.7M | -$4.4M |
| Q4 2024 | $5.5M | -64% |
COOK has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has the edge over COOK on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
COOK Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +13.8K shares |
| 1 year | +2.9% | +77.8K shares |
| 3 years | +11% | +281K shares |
| 5 years | +21% | +474K shares |
| Available history | +17% | +411K shares |
COOK has 3M diluted shares, up 2.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q1 2021 | — |
| Q4 2020 | — |
| Q3 2020 | — |
| Q2 2020 | — |
| Q1 2020 | — |
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over COOK on leverage, with a lower net debt burden relative to earnings.
COOK Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 315.2x | High |
| Q2 2025 | 16.0x | High |
| Q1 2025 | 11.5x | High |
| Q4 2024 | 11.9x | High |
| Q3 2024 | 18.8x | High |
| Q2 2024 | 25.9x | High |
| Q3 2021 | 32.0x | High |
| Q2 2021 | 3.9x | Elevated |
COOK's net debt is more than 20 years of its operating earnings (EBITDA), up from 19 years a year ago.
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
COOK Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 52.0 | Neutral |
| Stochastic | 55.3 | Neutral |
COOK's weekly RSI is 52 (neutral) and its Stochastic is 55 (neutral).
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
COOK PE vs Consumer Cyclical Sector
COOK has no meaningful PE right now: it lost money over the past year.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
COOK Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $52.5 | 9.8% above |
| 20 week MA | $57.0 | 1.1% above |
| 50 week MA | $51.9 | 11% above |
| 100 week MA | $66.9 | 14% below |
| 200 week MA | $110.9 | 48% below |
COOK has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.
COOK Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $1,110.5 | $632.0 | -43% |
| 2022 | $632.0 | $133.0 | -79% |
| 2023 | $133.0 | $136.5 | +2.6% |
| 2024 | $136.5 | $120.0 | -12% |
| 2025 | $120.0 | $52.5 | -56% |
| 2026 YTD | $52.5 | $57.6 | +9.8% |
COOK has the edge over BABA on returns for 2026, with the stronger performance.