AOUT
American Outdoor Brands, Inc.
AOUT has the edge over BABA overall, supported by stronger fundamentals and stronger modeled upside.
BABA
Alibaba Group Holding Limited
BABA has lower modeled downside risk, despite its lower overall score.
AOUT Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Healthy | |
| Strong |
AOUT's cash flow and balance sheet are currently healthy, and its revenue is stable, but its profitability is under pressure.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
AOUT PE Valuation
AOUT has no meaningful PE right now: it lost money over the past year.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
AOUT Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for AOUT, with profitability improving. However, they disagree widely on these estimates.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
Analysts expect earnings and revenue growth for BABA, with profitability improving. However, they disagree widely on these estimates.
AOUT Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.60 | — |
| Q3 2026 | -$0.31 | +$0.06 |
| Q2 2026 | -$0.73 | -$0.72 |
| Q1 2026 | -$0.78 | -$0.44 |
| Q4 2025 | -$0.45 | +$0.13 |
| Q3 2025 | -$0.37 | +$0.44 |
| Q2 2025 | -$0.01 | +$0.93 |
| Q1 2025 | -$0.34 | +$0.49 |
| Q4 2024 | -$0.58 | +$0.23 |
AOUT is still losing money, but far less than before: $0.31 per share over the past year, against $6.93 at its worst in early 2020.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over AOUT on earnings quality, reporting a profit while its opponent remains loss making.
AOUT Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $37.3M | +25% |
| Q2 2026 | $47.1M | -24% |
| Q1 2026 | $56.6M | -3.3% |
| Q4 2025 | $57.2M | -5% |
| Q3 2025 | $29.7M | -29% |
| Q2 2025 | $61.9M | +34% |
| Q1 2025 | $58.5M | +9.5% |
| Q4 2024 | $60.2M | +4% |
AOUT's revenue is recovering but still below its 2021 peak: $37M last quarter, up 25% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -5.7% | +17 points |
| Q2 2026 | -0.8% | +0.8 points |
| Q1 2026 | -6.9% | -7.4 points |
| Q4 2025 | 3.7% | -1.4 points |
| Q3 2025 | -23% | -17 points |
| Q2 2025 | -1.5% | +10 points |
| Q1 2025 | 0.5% | +5.9 points |
| Q4 2024 | 5.1% | +5.1 points |
AOUT's operating margin was −5.7% last quarter, up 17 points from the same quarter a year ago.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over AOUT on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over AOUT on profitability, with a higher operating margin.
AOUT Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $12.9M | +$14.9M |
| Q2 2026 | $11.4M | +58% |
| Q1 2026 | $9M | +114% |
| Q4 2025 | -$14.1M | -$6.1M |
| Q3 2025 | -$2M | +$3.2M |
| Q2 2025 | $7.2M | -49% |
| Q1 2025 | $4.2M | -57% |
| Q4 2024 | -$8M | +$763K |
AOUT has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
AOUT Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.3% | -37K shares |
| 1 year | -1.3% | -169K shares |
| 3 years | -4.9% | -640K shares |
| 5 years | -12% | -1.8M shares |
| Available history | -9.6% | -1.3M shares |
AOUT has the edge over BABA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $508,000 |
| Q1 2026 | $1.4M |
| Q4 2025 | $662,000 |
| Q3 2025 | $2.5M |
| Q2 2025 | $1.2M |
| Q1 2025 | $1.2M |
| Q4 2024 | $1M |
AOUT spent $3M buying back its own shares over the past year, down 57% from the year before.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has 2.4B diluted shares, up 0.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
AOUT Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -4.5x | Net Cash |
| Q2 2026 | -6.2x | Net Cash |
| Q1 2026 | -3.1x | Net Cash |
| Q4 2025 | -0.4x | Net Cash |
| Q3 2025 | -2.1x | Net Cash |
| Q2 2025 | -1.8x | Net Cash |
| Q1 2025 | -1.8x | Net Cash |
| Q4 2024 | -2.1x | Net Cash |
AOUT has the edge over BABA on leverage, with a lower net debt burden relative to earnings.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA's net debt is less than a year of its operating earnings (EBITDA).
AOUT Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.3 | Neutral |
| Stochastic | 89.4 | Overbought |
AOUT's weekly RSI is 68 (neutral) and its Stochastic is 89 (overbought).
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
AOUT PE vs Consumer Cyclical Sector
| Metric | AOUT | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 18x | — |
AOUT has no meaningful PE right now: it lost money over the past year.
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
AOUT Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $17.5 | 8.3% above |
| 20 week MA | $15.0 | 26% above |
| 50 week MA | $11.5 | 65% above |
| 100 week MA | $11.4 | 67% above |
| 200 week MA | $10.2 | 86% above |
AOUT has the edge over BABA on trend strength, trading above more of its moving averages.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
AOUT Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $15.5 | $17.5 | +13% |
| 2021 | $17.5 | $19.0 | +8.6% |
| 2022 | $19.0 | $9.67 | -49% |
| 2023 | $9.67 | $8.40 | -13% |
| 2024 | $8.40 | $14.9 | +78% |
| 2025 | $14.9 | $8.28 | -45% |
| 2026 YTD | $8.28 | $19.0 | +129% |
AOUT has the edge over BABA on returns for 2026, with the stronger performance.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.