AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over XPOF overall, supported by lower modeled downside and stronger valuation.

XPOF

Xponential Fitness, Inc.

48
Fundamentals51/ 100
Valuation50/ 100
Upside potential66/ 100
Risk potential49/ 100

XPOF's outlook is improving, though it still trails on the overall score.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

XPOF Fundamentals

MetricStatus
Healthy
Stable
Weak
Weak

XPOF's revenue is currently healthy, and its profitability is stable, but its cash flow and balance sheet are weak.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.

XPOF PE Valuation

XPOF has no meaningful PE right now: it lost money over the past year.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

AMZN has the edge over XPOF on the outlook, with more favorable revenue expectations.

XPOF Forward outlook

MetricOutlook
--
Strong growth
Stable
Strongly improving
Limited
Low

Analysts expect XPOF's earnings to grow and its profitability to improve, with its revenue holding steady. However, they disagree widely on these estimates.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than XPOF, with more potential upside relative to its potential downside.

XPOF Risk to reward

ScenarioChangePrice
Upside+97%$9.13
Downside-49%$2.35

Calculated from the latest close: $4.63 on Nov 12.

XPOF trails AMZN on modeled risk to reward, with less potential upside relative to its potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over XPOF on earnings quality, reporting a profit while its opponent remains loss making.

XPOF Earnings Per Share

Q3 2024: $-1.15Q4 2024: $-2.27Q1 2025: $-2.07Q2 2025: $-1.79Q3 2025: $-1.68Q4 2025: $-1.47Q1 2026: $-1.39Q2 2026: $-1.48Q3 2026: $-1.20Forward: $0.49
Q3 2024: $-1.15Q4 2024: $-2.27Q1 2025: $-2.07Q2 2025: $-1.79Q3 2025: $-1.68Q4 2025: $-1.47Q1 2026: $-1.39Q2 2026: $-1.48Q3 2026: $-1.20Forward: $0.49
QuarterTTM EPSYoY
Forward$0.49—
Q3 2026-$1.20+$0.48
Q2 2026-$1.48+$0.31
Q1 2026-$1.39+$0.68
Q4 2025-$1.47+$0.80
Q3 2025-$1.68-$0.53

XPOF is still losing money, but less than at its worst: $1.20 per share over the past year, against $2.27 at its worst in late 2024.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over XPOF on sales, with more consistent year-over-year improvement.

XPOF Quarterly Revenue

Q4 2023: $3MQ1 2024: $3MQ2 2024: $4MQ3 2024: $4MQ4 2024: $4MQ1 2025: $3MQ2 2025: $3MQ3 2025: $2MQ4 2025: $3MQ1 2026: $2MQ2 2026: $3MQ3 2026: $3M
Q4 2023: $3MQ1 2024: $3MQ2 2024: $4MQ3 2024: $4MQ4 2024: $4MQ1 2025: $3MQ2 2025: $3MQ3 2025: $2MQ4 2025: $3MQ1 2026: $2MQ2 2026: $3MQ3 2026: $3M
QuarterRevenueYoY
Q3 2026$2.9M+23%
Q2 2026$2.7M-1%
Q1 2026$2.2M-17%
Q4 2025$3.4M-7.3%
Q3 2025$2.4M-37%
Q2 2025$2.7M-22%
Q1 2025$2.6M-14%
Q4 2024$3.6M+18%

XPOF's revenue is recovering but still below its 2022 peak: $3M last quarter, up 23% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

XPOF Free Cash Flow

Q4 2023: −$4MQ1 2024: $2MQ2 2024: $872,000Q3 2024: $3MQ4 2024: $864,000Q1 2025: $5MQ2 2025: $996,000Q3 2025: $8MQ4 2025: $10MQ1 2026: −$22MQ2 2026: −$4MQ3 2026: $4M
Q4 2023: −$4MQ1 2024: $2MQ2 2024: $872,000Q3 2024: $3MQ4 2024: $864,000Q1 2025: $5MQ2 2025: $996,000Q3 2025: $8MQ4 2025: $10MQ1 2026: −$22MQ2 2026: −$4MQ3 2026: $4M
QuarterFree cash flowYoY
Q3 2026$4.1M-50%
Q2 2026-$4.3M-533%
Q1 2026-$22.2M-514%
Q4 2025$10.2M+1077%
Q3 2025$8.2M+143%
Q2 2025$996K+14%
Q1 2025$5.4M+191%
Q4 2024$864K+$4.9M

XPOF has the edge over AMZN on cash flow, with more consistent year-over-year improvement.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has the edge over XPOF on shareholder dilution, with a more favorable share count trend.

XPOF Total Shares

Q4 2023: 40MQ1 2024: 31MQ2 2024: 32MQ3 2024: 32MQ4 2024: 32MQ1 2025: 34MQ2 2025: 35MQ3 2025: 35MQ4 2025: 35MQ1 2026: 37MQ2 2026: 42MQ3 2026: 49M
Q4 2023: 40MQ1 2024: 31MQ2 2024: 32MQ3 2024: 32MQ4 2024: 32MQ1 2025: 34MQ2 2025: 35MQ3 2025: 35MQ4 2025: 35MQ1 2026: 37MQ2 2026: 42MQ3 2026: 49M
PeriodChange %Net change
Quarterly+17%+7.2M shares
1 year+40%+14.2M shares
3 years+60%+18.5M shares

XPOF has 49M diluted shares, up 40% from a year ago.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN has the edge over XPOF on leverage, with a lower net debt burden relative to earnings.

XPOF Net Leverage

Q4 2023: 5.1xQ1 2024: 4.2xQ2 2024: 9.1xQ3 2024: 16.4xQ4 2025: 14.4xQ1 2026: 14.0xQ2 2026: 17.1xQ3 2026: 11.5x
Q4 2023: 5.1xQ1 2024: 4.2xQ2 2024: 9.1xQ3 2024: 16.4xQ4 2025: 14.4xQ1 2026: 14.0xQ2 2026: 17.1xQ3 2026: 11.5x
QuarterNet LeverageStatus
Q3 202611.5xHigh
Q2 202617.1xHigh
Q1 202614.0xHigh
Q4 202514.4xHigh
Q3 202416.4xHigh
Q2 20249.1xHigh
Q1 20244.2xHigh
Q4 20235.1xHigh

XPOF's net debt is about 11 years of its operating earnings (EBITDA), down from 16 years a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

XPOF Weekly Momentum

MetricValueStatus
RSI44.2Neutral
Stochastic35.7Neutral

XPOF's weekly RSI is 44 (neutral) and its Stochastic is 36 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

XPOF PE vs Consumer Cyclical Sector

XPOF has no meaningful PE right now: it lost money over the past year.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over XPOF on trend strength, trading above more of its moving averages.

XPOF Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$4.502.9% above
20 week MA$5.119.4% below
50 week MA$6.1725% below
100 week MA$8.0042% below
200 week MA$12.864% below

XPOF has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 64% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over XPOF on returns for 2026, with the stronger performance.

XPOF Yearly ROI

YearStart priceEnd priceROI
2021$12.3$20.6+68%
2022$20.6$22.9+11%
2023$22.9$12.9-44%
2024$12.9$12.8-0.4%
2025$12.8$8.74-32%
2026 YTD$8.74$4.63-47%

XPOF has finished three years in a row lower, and it's down 47% so far in 2026.

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