AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over WINA overall, supported by stronger modeled upside and stronger valuation.

WINA

Winmark Corporation

55
Fundamentals57/ 100
Valuation55/ 100
Upside potential50/ 100
Risk potential26/ 100

WINA trails on the overall score without a compensating advantage in the available component scores.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

WINA Fundamentals

MetricStatus
Healthy
Healthy
Strong
Healthy

WINA's revenue, profitability, cash flow and balance sheet are all currently healthy.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN has the edge over WINA in the historical PE scenario, which offers more potential upside but is not a forecast.

WINA PE Valuation

CHEAPFAIREXPENSIVE12x24x36x47x
CHEAPFAIREXPENSIVE12x24x36x47x
LevelPEPriceVs current
Cheap21x$240-12%
Current24x$272—
Fair28x$312+15%
Expensive36x$403+48%

Historical ranges are pointers, not guarantees.

WINA's PE is in its fair range at 24x.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

WINA Forward outlook

There aren't enough analyst estimates for WINA to show an outlook.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than WINA, with more potential upside and less potential downside.

WINA Risk to reward

ScenarioChangePrice
Upside+26%$341.80
Downside-26%$201.78

Calculated from the latest close: $271.74 on Nov 12.

WINA trails AMZN on modeled risk to reward, with less potential upside and more potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over WINA on earnings, with more consistent year-over-year improvement.

WINA Earnings Per Share

Q4 2023: $11.04Q1 2024: $10.96Q2 2024: $10.96Q3 2024: $10.94Q4 2024: $10.89Q1 2025: $11.19Q2 2025: $11.23Q3 2025: $11.22Q4 2025: $11.30Q1 2026: $11.09Q2 2026: $11.01Q3 2026: $11.20
Q4 2023: $11.04Q1 2024: $10.96Q2 2024: $10.96Q3 2024: $10.94Q4 2024: $10.89Q1 2025: $11.19Q2 2025: $11.23Q3 2025: $11.22Q4 2025: $11.30Q1 2026: $11.09Q2 2026: $11.01Q3 2026: $11.20
QuarterTTM EPSYoY
Q3 2026$11.20-0.2%
Q2 2026$11.01-2%
Q1 2026$11.09-0.9%
Q4 2025$11.30+3.8%
Q3 2025$11.22+2.6%
Q2 2025$11.23+2.5%
Q1 2025$11.19+2.1%
Q4 2024$10.89-1.4%

WINA earned $11.20 per share over the past year, about the same as the year before.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over WINA on sales, with more consistent year-over-year improvement.

WINA Quarterly Revenue

Q4 2023: $20MQ1 2024: $20MQ2 2024: $20MQ3 2024: $22MQ4 2024: $20MQ1 2025: $22MQ2 2025: $20MQ3 2025: $23MQ4 2025: $21MQ1 2026: $21MQ2 2026: $22MQ3 2026: $28M
Q4 2023: $20MQ1 2024: $20MQ2 2024: $20MQ3 2024: $22MQ4 2024: $20MQ1 2025: $22MQ2 2025: $20MQ3 2025: $23MQ4 2025: $21MQ1 2026: $21MQ2 2026: $22MQ3 2026: $28M
QuarterRevenueYoY
Q3 2026$27.9M+23%
Q2 2026$22M+7.6%
Q1 2026$20.8M-4.9%
Q4 2025$21.1M+7.9%
Q3 2025$22.6M+5.2%
Q2 2025$20.4M+1.5%
Q1 2025$21.9M+9%
Q4 2024$19.5M-2.5%

WINA's revenue has picked up after three years of holding roughly level: $28M last quarter, up 23% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

WINA Free Cash Flow

Q4 2023: $9MQ1 2024: $13MQ2 2024: $8MQ3 2024: $12MQ4 2024: $8MQ1 2025: $15MQ2 2025: $9MQ3 2025: $12MQ4 2025: $9MQ1 2026: $12MQ2 2026: $11MQ3 2026: $13M
Q4 2023: $9MQ1 2024: $13MQ2 2024: $8MQ3 2024: $12MQ4 2024: $8MQ1 2025: $15MQ2 2025: $9MQ3 2025: $12MQ4 2025: $9MQ1 2026: $12MQ2 2026: $11MQ3 2026: $13M
QuarterFree cash flowYoY
Q3 2026$12.7M+4.4%
Q2 2026$10.7M+19%
Q1 2026$11.9M-21%
Q4 2025$8.5M+0.5%
Q3 2025$12.2M+0.6%
Q2 2025$9M+11%
Q1 2025$15M+13%
Q4 2024$8.5M-2.4%

WINA has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has 10.9B diluted shares, up 0.8% from a year ago.

WINA Total Shares

Q4 2023: 4MQ1 2024: 4MQ2 2024: 4MQ3 2024: 4MQ4 2024: 4MQ1 2025: 4MQ2 2025: 4MQ3 2025: 4MQ4 2025: 4MQ1 2026: 4MQ2 2026: 4MQ3 2026: 4M
Q4 2023: 4MQ1 2024: 4MQ2 2024: 4MQ3 2024: 4MQ4 2024: 4MQ1 2025: 4MQ2 2025: 4MQ3 2025: 4MQ4 2025: 4MQ1 2026: 4MQ2 2026: 4MQ3 2026: 4M
PeriodChange %Net change
Quarterly-0.3%-10.3K shares
1 year-0.2%-7.5K shares
3 years+0.9%+31.9K shares
5 years-2.6%-97.2K shares
Available history-10%-415K shares

WINA has the edge over AMZN on shareholder dilution, with a more favorable share count trend.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.

WINA Net Leverage

Q4 2023: 1.0xQ1 2024: 0.8xQ2 2024: 0.7xQ3 2024: 0.5xQ4 2024: 0.9xQ1 2025: 0.7xQ2 2025: 0.6xQ3 2025: 0.4xQ4 2025: 0.9xQ1 2026: 0.7xQ2 2026: 0.6xQ3 2026: 0.6x
Q4 2023: 1.0xQ1 2024: 0.8xQ2 2024: 0.7xQ3 2024: 0.5xQ4 2024: 0.9xQ1 2025: 0.7xQ2 2025: 0.6xQ3 2025: 0.4xQ4 2025: 0.9xQ1 2026: 0.7xQ2 2026: 0.6xQ3 2026: 0.6x
QuarterNet LeverageStatus
Q3 20260.6xVery low
Q2 20260.6xVery low
Q1 20260.7xVery low
Q4 20250.9xVery low
Q3 20250.4xVery low
Q2 20250.6xVery low
Q1 20250.7xVery low
Q4 20240.9xVery low

WINA has the edge over AMZN on leverage, with a lower net debt burden relative to earnings.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

WINA Weekly Momentum

MetricValueStatus
RSI35.3Neutral
Stochastic6.8Oversold

WINA's weekly RSI is 35 (neutral) and its Stochastic is 7 (oversold).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN has the edge over WINA on valuation relative to its sector.

WINA PE vs Consumer Cyclical Sector

MetricWINASector medianRelative
PE24x18x35% above
PE %39478 pts below

WINA is trading at 24x earnings, a 35% premium to the Consumer Cyclical sector's median of 18x.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over WINA on trend strength, trading above more of its moving averages.

WINA Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$287.95.6% below
20 week MA$324.016% below
50 week MA$379.428% below
100 week MA$389.030% below
200 week MA$376.028% below

WINA is in a downtrend: it's below all five of its weekly moving averages, and 28% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over WINA on returns for 2026, with the stronger performance.

WINA Yearly ROI

YearStart priceEnd priceROI
2020$196.2$184.0-6.2%
2021$184.0$241.9+31%
2022$241.9$238.4-1.5%
2023$238.4$417.6+75%
2024$417.6$396.2-5.1%
2025$396.2$410.2+3.5%
2026 YTD$410.2$271.7-34%

WINA has finished lower in three of the last six years. It's down 34% so far in 2026.

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