AMZN
Amazon.com, Inc.
AMZN has the edge over VIK overall, supported by stronger modeled upside and stronger valuation.
VIK
Viking Holdings Ltd
VIK's outlook is improving, though it still trails on the overall score.
AMZN Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Weak | |
| Healthy |
AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.
VIK Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Unavailable | |
| Healthy |
VIK's revenue, profitability and balance sheet are currently healthy. There isn't enough data to rate its cash flow.
AMZN PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 22x | $267 | — |
| Forward | 27x | $267 | — |
| Cheap | 34x | $415 | +55% |
| Fair | 60x | $745 | +179% |
| Expensive | 102x | $1,262 | +372% |
Historical ranges are pointers, not guarantees.
AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.
VIK PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 22x | $88.88 | — |
| Current | 29x | $88.88 | — |
| Cheap | 31x | $92.52 | +4.1% |
| Fair | 34x | $102 | +15% |
| Expensive | 46x | $139 | +56% |
Historical ranges are pointers, not guarantees.
VIK's PE is in its cheap range at 29x. If earnings grow as analysts expect, today's price would be 22x next year's earnings.
AMZN Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong growth | |
| Growth | |
| Improving | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AMZN, with profitability improving.
VIK Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Strong growth | |
| Improving | |
| Limited | |
| Moderate |
VIK has the edge over AMZN on the outlook, with more favorable valuation expectations.
AMZN Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.87 | -20% |
| Q3 2026 | $12.37 | +75% |
| Q2 2026 | $12.43 | +89% |
| Q1 2026 | $8.36 | +36% |
| Q4 2025 | $7.17 | +30% |
| Q3 2025 | $7.08 | +52% |
| Q2 2025 | $6.56 | +57% |
| Q1 2025 | $6.14 | +72% |
| Q4 2024 | $5.53 | +91% |
AMZN's earnings per share have climbed steadily: $12.37 over the past year, up 75% from the year before, and higher year over year for 14 quarters in a row. Its recent earnings include one-off gains.
VIK Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $4.00 | +33% |
| Q2 2026 | $3.02 | +63% |
| Q1 2026 | $2.69 | +119% |
| Q4 2025 | $2.57 | +$3.33 |
| Q3 2025 | $2.14 | +$4.52 |
| Q2 2025 | $1.85 | +$7.96 |
| Q1 2025 | $1.23 | +$7.27 |
| Q4 2024 | -$0.76 | +$3.55 |
| Q3 2024 | -$2.38 | +$0.10 |
VIK's earnings per share have climbed steadily: $3.02 over the past year, up 63% from the year before, and higher year over year every quarter since late 2024.
AMZN Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $201.9B | +12% |
| Q2 2026 | $200.6B | +20% |
| Q1 2026 | $181.5B | +17% |
| Q4 2025 | $213.4B | +14% |
| Q3 2025 | $180.2B | +13% |
| Q2 2025 | $167.7B | +13% |
| Q1 2025 | $155.7B | +8.6% |
| Q4 2024 | $187.8B | +10% |
AMZN's revenue has grown year over year every quarter since late 2020: $202B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 14% | +4.2 points |
| Q2 2026 | 14% | +2.3 points |
| Q1 2026 | 13% | +1.3 points |
| Q4 2025 | 12% | +0.4 points |
| Q3 2025 | 9.7% | -1.3 points |
| Q2 2025 | 11% | +1.5 points |
| Q1 2025 | 12% | +1.1 points |
| Q4 2024 | 11% | +3.5 points |
AMZN's operating margin was 14% last quarter, up 4.2 points from the same quarter a year ago, near the top of its range since 2019.
VIK Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $2.2B | +16% |
| Q1 2026 | $1.1B | +17% |
| Q4 2025 | $1.7B | +28% |
| Q3 2025 | $2B | +19% |
| Q2 2025 | $1.9B | +18% |
| Q1 2025 | $897.1M | +25% |
| Q4 2024 | $1.3B | +21% |
| Q3 2024 | $1.7B | +11% |
VIK has the edge over AMZN on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 29% | +0.4 points |
| Q1 2026 | 1.1% | +2.2 points |
| Q4 2025 | 21% | +3.8 points |
| Q3 2025 | 30% | +1.1 points |
| Q2 2025 | 29% | +2.1 points |
| Q1 2025 | -1% | +8.8 points |
| Q4 2024 | 17% | +3 points |
| Q3 2024 | 29% | +1.8 points |
VIK has the edge over AMZN on profitability, with a higher operating margin.
AMZN Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$34.8B | -8202% |
| Q2 2026 | -$8.8B | -2757% |
| Q1 2026 | -$18.2B | -$10.2B |
| Q4 2025 | $14.9B | -16% |
| Q3 2025 | $430M | -87% |
| Q2 2025 | $332M | -96% |
| Q1 2025 | -$8B | -297% |
| Q4 2024 | $17.8B | -36% |
VIK has the stronger cash trend. Its trailing FCF is down 68% versus its history, compared with AMZN at down 619%.
VIK Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q4 2024 | -$179.9M | -2765% |
| Q3 2024 | $714.5M | +81% |
| Q2 2024 | $262.9M | +196% |
| Q1 2024 | $367M | +269% |
| Q4 2023 | $6.8M | +$150.2M |
VIK usually generates cash, though not every quarter: the latest was −$397M, but it generated $289M over the past year.
AMZN Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.2% | +26M shares |
| 1 year | +0.8% | +84M shares |
| 3 years | +3.5% | +371M shares |
| 5 years | +6.1% | +629M shares |
| Available history | +8.2% | +829M shares |
AMZN has 10.9B diluted shares, up 0.8% from a year ago.
| Quarter | Spent |
|---|---|
| Q1 2024 | — |
| Q4 2023 | — |
| Q3 2023 | — |
| Q2 2023 | — |
| Q1 2023 | — |
| Q4 2022 | — |
| Q3 2022 | — |
| Q2 2022 | $3.3B |
VIK Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +2.2M shares |
| 1 year | +0.6% | +2.5M shares |
| 3 years | +3.9% | +16.6M shares |
VIK has the edge over AMZN on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2024 | — |
| Q3 2024 | — |
| Q2 2024 | — |
| Q1 2024 | — |
| Q4 2023 | — |
| Q3 2023 | — |
AMZN Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.7x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.1x | Very low |
| Q4 2025 | -0.1x | Net Cash |
| Q3 2025 | -0.1x | Net Cash |
| Q2 2025 | -0.0x | Net Cash |
| Q1 2025 | -0.1x | Net Cash |
| Q4 2024 | -0.2x | Net Cash |
AMZN has the edge over VIK on leverage, with a lower net debt burden relative to earnings.
VIK Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 1.1x | Healthy |
| Q1 2026 | 1.0x | Very low |
| Q4 2025 | 1.0x | Very low |
| Q3 2025 | -0.4x | Net Cash |
| Q2 2025 | -0.1x | Net Cash |
| Q1 2025 | -0.6x | Net Cash |
| Q4 2024 | 4.0x | Elevated |
| Q3 2024 | 21.7x | High |
VIK's net debt is about 1.1 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.
AMZN Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 57.1 | Neutral |
| Stochastic | 50.0 | Neutral |
AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).
VIK Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 53.5 | Neutral |
| Stochastic | 33.7 | Neutral |
VIK's weekly RSI is 54 (neutral) and its Stochastic is 34 (neutral).
AMZN PE vs Consumer Cyclical Sector
| Metric | AMZN | Sector median | Relative |
|---|---|---|---|
| PE | 22x | 18x | 20% above |
| PE % | 4 | 47 | 43 pts below |
AMZN has the edge over VIK on valuation relative to its sector.
VIK PE vs Consumer Cyclical Sector
| Metric | VIK | Sector median | Relative |
|---|---|---|---|
| PE | 29x | 18x | 63% above |
| PE % | 10 | 24 | 14 pts below |
VIK is trading at 29x earnings, a 63% premium to the Consumer Cyclical sector's median of 18x.
AMZN Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $253.6 | 5.5% above |
| 20 week MA | $254.9 | 4.9% above |
| 50 week MA | $242.5 | 10% above |
| 100 week MA | $229.6 | 17% above |
| 200 week MA | $191.4 | 40% above |
AMZN has stronger trend alignment. AMZN is above 5 of 5 weekly averages versus VIK above 3 of 4.
VIK Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $84.0 | 5.8% above |
| 20 week MA | $90.7 | 2% below |
| 50 week MA | $83.2 | 6.8% above |
| 100 week MA | $67.5 | 32% above |
VIK's trend is mixed: it's above three of its four weekly moving averages, and 32% above its 100-week average.
AMZN Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $93.5 | $158.6 | +70% |
| 2021 | $158.6 | $171.1 | +7.8% |
| 2022 | $171.1 | $85.3 | -50% |
| 2023 | $85.3 | $151.9 | +78% |
| 2024 | $151.9 | $223.8 | +47% |
| 2025 | $223.8 | $232.5 | +3.9% |
| 2026 YTD | $232.5 | $267.4 | +15% |
AMZN has finished higher in five of the last six years, two of them by more than 50%. It's up 15% so far in 2026.
VIK Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2024 | $29.0 | $44.4 | +53% |
| 2025 | $44.4 | $73.3 | +65% |
| 2026 YTD | $73.3 | $88.9 | +21% |
VIK has the edge over AMZN on returns for 2026, with the stronger performance.