AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over UA overall, supported by stronger valuation and lower modeled downside.

UA

Under Armour, Inc.

44
Fundamentals42/ 100
Valuation50/ 100
Upside potential59/ 100
Risk potential31/ 100

UA's outlook is improving, though it still trails on the overall score.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

UA Fundamentals

MetricStatus
Stable
Under pressure
Under pressure
Weak

UA's revenue is currently stable, but its profitability, cash flow and balance sheet are under pressure.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.

UA PE Valuation

UA has no meaningful PE right now: it lost money over the past year. If it returns to profit as analysts expect, today's price would be 42x next year's earnings.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

AMZN has the edge over UA on the outlook, with more favorable revenue expectations.

UA Forward outlook

MetricOutlook
--
Returning to profit
Stable
Improving
Moderate
High

Analysts expect UA to return to profit, with revenue holding steady.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than UA, with more potential upside relative to its potential downside.

UA Risk to reward

ScenarioChangePrice
Upside+45%$6.86
Downside-31%$3.27

Calculated from the latest close: $4.74 on Nov 12.

UA trails AMZN on modeled risk to reward, with less potential upside relative to its potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over UA on earnings quality, reporting a profit while its opponent remains loss making.

UA Earnings Per Share

Q4 2023: $0.88Q1 2024: $0.54Q2 2024: $-0.18Q3 2024: $-0.03Q4 2024: $-0.29Q1 2025: $-0.47Q2 2025: $0.22Q3 2025: $-0.21Q4 2025: $-1.22Q1 2026: $-1.16Q2 2026: $-1.15Q3 2026: $-1.11Forward: $0.11
Q4 2023: $0.88Q1 2024: $0.54Q2 2024: $-0.18Q3 2024: $-0.03Q4 2024: $-0.29Q1 2025: $-0.47Q2 2025: $0.22Q3 2025: $-0.21Q4 2025: $-1.22Q1 2026: $-1.16Q2 2026: $-1.15Q3 2026: $-1.11Forward: $0.11
QuarterTTM EPSYoY
Forward$0.11—
Q3 2026-$1.11-$0.90
Q2 2026-$1.15-623%
Q1 2026-$1.16-$0.69
Q4 2025-$1.22-$0.93
Q3 2025-$0.21-$0.18
Q2 2025$0.22+$0.40
Q1 2025-$0.47-187%
Q4 2024-$0.29-133%

UA is still losing money, but less than at its worst: $1.11 per share over the past year, against $1.64 at its worst in late 2020.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over UA on sales, with more consistent year-over-year improvement.

UA Quarterly Revenue

Q4 2023: $1.5BQ1 2024: $1.3BQ2 2024: $1.2BQ3 2024: $1.4BQ4 2024: $1.4BQ1 2025: $1.2BQ2 2025: $1.1BQ3 2025: $1.3BQ4 2025: $1.3BQ1 2026: $1.2BQ2 2026: $1.1BQ3 2026: $1.2B
Q4 2023: $1.5BQ1 2024: $1.3BQ2 2024: $1.2BQ3 2024: $1.4BQ4 2024: $1.4BQ1 2025: $1.2BQ2 2025: $1.1BQ3 2025: $1.3BQ4 2025: $1.3BQ1 2026: $1.2BQ2 2026: $1.1BQ3 2026: $1.2B
QuarterRevenueYoY
Q3 2026$1.2B-6.9%
Q2 2026$1.1B-3.2%
Q1 2026$1.2B-0.8%
Q4 2025$1.3B-5.2%
Q3 2025$1.3B-4.7%
Q2 2025$1.1B-4.2%
Q1 2025$1.2B-11%
Q4 2024$1.4B-5.7%

UA's revenue has slid since its 2022 peak: $1.2B last quarter, down 6.9% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

UA Free Cash Flow

Q4 2023: $380MQ1 2024: −$157MQ2 2024: $107MQ3 2024: −$367MQ4 2024: $263MQ1 2025: −$231MQ2 2025: $13MQ3 2025: −$90MQ4 2025: $262MQ1 2026: −$347MQ2 2026: $95MQ3 2026: −$102M
Q4 2023: $380MQ1 2024: −$157MQ2 2024: $107MQ3 2024: −$367MQ4 2024: $263MQ1 2025: −$231MQ2 2025: $13MQ3 2025: −$90MQ4 2025: $262MQ1 2026: −$347MQ2 2026: $95MQ3 2026: −$102M
QuarterFree cash flowYoY
Q3 2026-$101.7M-$11.4M
Q2 2026$94.5M+601%
Q1 2026-$347.3M-$116.3M
Q4 2025$261.9M-0.4%
Q3 2025-$90.3M+$276.9M
Q2 2025$13.5M-87%
Q1 2025-$231M-$74.3M
Q4 2024$262.9M-31%

UA has the edge over AMZN on cash flow, with more consistent year-over-year improvement.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has 10.9B diluted shares, up 0.8% from a year ago.

UA Total Shares

Q4 2023: 448MQ1 2024: 451MQ2 2024: 436MQ3 2024: 436MQ4 2024: 437MQ1 2025: 432MQ2 2025: 427MQ3 2025: 428MQ4 2025: 425MQ1 2026: 427MQ2 2026: 432MQ3 2026: 430M
Q4 2023: 448MQ1 2024: 451MQ2 2024: 436MQ3 2024: 436MQ4 2024: 437MQ1 2025: 432MQ2 2025: 427MQ3 2025: 428MQ4 2025: 425MQ1 2026: 427MQ2 2026: 432MQ3 2026: 430M
PeriodChange %Net change
Quarterly-0.5%-2.3M shares
1 year+0.3%+1.3M shares
3 years-5.3%-24M shares
5 years-9.2%-43.4M shares
Available history-5.4%-24.6M shares

UA has the edge over AMZN on shareholder dilution, with a more favorable share count trend.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.

UA Net Leverage

Q4 2023: -0.9xQ1 2024: -0.5xQ2 2024: -5.6xQ3 2024: 0.8xQ4 2024: -8.2xQ2 2025: 0.3xQ3 2025: 9.0x
Q4 2023: -0.9xQ1 2024: -0.5xQ2 2024: -5.6xQ3 2024: 0.8xQ4 2024: -8.2xQ2 2025: 0.3xQ3 2025: 9.0x
QuarterNet LeverageStatus
Q3 20259.0xHigh
Q2 20250.3xVery low
Q4 2024-8.2xNet Cash
Q3 20240.8xVery low
Q2 2024-5.6xNet Cash
Q1 2024-0.5xNet Cash
Q4 2023-0.9xNet Cash
Q3 20230.1xVery low

UA's net debt is about 9.0 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

UA Weekly Momentum

MetricValueStatus
RSI43.0Neutral
Stochastic30.4Neutral

UA's weekly RSI is 43 (neutral) and its Stochastic is 30 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

UA PE vs Consumer Cyclical Sector

MetricUASector medianRelative
PEN/A18x—

UA has no meaningful PE right now: it lost money over the past year.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over UA on trend strength, trading above more of its moving averages.

UA Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$4.700.9% above
20 week MA$5.3812% below
50 week MA$5.6416% below
100 week MA$5.7518% below
200 week MA$6.6429% below

UA has bounced recently, but its long-term trend is still down: it's above its 8-week average, but 29% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over UA on returns for 2026, with the stronger performance.

UA Yearly ROI

YearStart priceEnd priceROI
2020$19.3$15.1-22%
2021$15.1$17.6+17%
2022$17.6$8.60-51%
2023$8.60$8.35-2.9%
2024$8.35$7.56-9.5%
2025$7.56$4.43-41%
2026 YTD$4.43$4.74+7%

UA has finished four years in a row lower, and it's up 7% so far in 2026.

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