AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over SW overall, supported by stronger valuation and stronger fundamentals.

SW

Smurfit Westrock Plc

47
Fundamentals50/ 100
Valuation9/ 100
Upside potential68/ 100
Risk potential17/ 100

SW's outlook is improving despite an expensive valuation.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

SW Fundamentals

MetricStatus
Stable
Stable
Stable
Under pressure

SW's revenue, profitability and cash flow are currently stable, but its balance sheet is under pressure.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN has the edge over SW in the historical PE scenario, which offers more potential upside but is not a forecast.

SW PE Valuation

CHEAPFAIREXPENSIVE18x35x53x70x
CHEAPFAIREXPENSIVE18x35x53x70x
LevelPEPriceVs current
Cheap9x$7.99-82%
Forward15x$43.18—
Fair16x$14.37-67%
Expensive21x$19.12-56%
Current49x$43.18—

Historical ranges are pointers, not guarantees.

SW's PE is in its expensive range at 49x. If earnings grow as analysts expect, today's price would be 15x next year's earnings, in its fair range.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

SW Forward outlook

MetricOutlook
Strongly improving
Strong growth
Growth
Improving
Limited
Low

SW has the edge over AMZN on the outlook, with more favorable valuation expectations.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than SW, with more potential upside and less potential downside.

SW Risk to reward

ScenarioChangePrice
Upside+35%$58.43
Downside-17%$35.86

Calculated from the latest close: $43.18 on Nov 12.

SW trails AMZN on modeled risk to reward, with less potential upside and more potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the stronger earnings trend. Trailing diluted EPS is up 75% for AMZN versus SW down 54%.

SW Earnings Per Share

Q4 2023: $3.31Q1 2024: $2.95Q2 2024: $-0.65Q3 2024: $-1.93Q4 2025: $1.33Q1 2026: $0.72Q2 2026: $0.94Q3 2026: $0.89Forward: $2.81
Q4 2023: $3.31Q1 2024: $2.95Q2 2024: $-0.65Q3 2024: $-1.93Q4 2025: $1.33Q1 2026: $0.72Q2 2026: $0.94Q3 2026: $0.89Forward: $2.81
QuarterTTM EPSYoY
Forward$2.81+216%
Q3 2024-$1.93-147%
Q2 2024-$0.65-116%
Q1 2024$2.95-31%
Q4 2023$3.31-25%
Q3 2023$4.07-6.4%
Q2 2023$4.11-0.2%
Q1 2023$4.29+20%
Q4 2022$4.40+46%

SW has returned to profit: it earned $0.89 per share over the past year, after losing money the year before.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over SW on sales, with more consistent year-over-year improvement.

SW Quarterly Revenue

Q4 2023: $2.9BQ1 2024: $3BQ2 2024: --Q3 2024: $7.7BQ4 2024: $7.5BQ1 2025: $7.7BQ2 2025: $7.9BQ3 2025: $8BQ4 2025: $7.6BQ1 2026: $7.7BQ2 2026: $8BQ3 2026: $8.2B
Q4 2023: $2.9BQ1 2024: $3BQ2 2024: --Q3 2024: $7.7BQ4 2024: $7.5BQ1 2025: $7.7BQ2 2025: $7.9BQ3 2025: $8BQ4 2025: $7.6BQ1 2026: $7.7BQ2 2026: $8BQ3 2026: $8.2B
QuarterRevenueYoY
Q3 2026$8.2B+2%
Q2 2026$8B+1.1%
Q1 2026$7.7B+0.7%
Q4 2025$7.6B+0.5%
Q3 2025$8B+4.3%
Q1 2025$7.7B+154%
Q4 2024$7.5B+162%
Q3 2024$7.7B+150%

SW's revenue has grown year over year for nine quarters in a row: $8.2B last quarter, up 2% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

SW Free Cash Flow

Q4 2023: $540MQ1 2024: −$184MQ2 2024: $0Q3 2024: --Q4 2024: $212MQ1 2025: −$242MQ2 2025: $307MQ3 2025: $523MQ4 2025: $612MQ1 2026: −$420MQ2 2026: $300MQ3 2026: $360M
Q4 2023: $540MQ1 2024: −$184MQ2 2024: $0Q3 2024: --Q4 2024: $212MQ1 2025: −$242MQ2 2025: $307MQ3 2025: $523MQ4 2025: $612MQ1 2026: −$420MQ2 2026: $300MQ3 2026: $360M
QuarterFree cash flowYoY
Q3 2026$360M-31%
Q2 2026$300M-2.3%
Q1 2026-$420M-$178M
Q4 2025$612M+189%
Q2 2025$307M+$307M
Q1 2025-$242M-$57.6M
Q4 2024$212M-61%
Q2 2024$0-100%

SW has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has 10.9B diluted shares, up 0.8% from a year ago.

SW Total Shares

Q4 2023: 260MQ1 2024: 260MQ2 2024: 4,803Q3 2024: 508MQ1 2025: 526MQ2 2025: 522MQ3 2025: 526MQ4 2025: 526MQ1 2026: 526MQ2 2026: 526MQ3 2026: 528M
Q4 2023: 260MQ1 2024: 260MQ2 2024: 4,803Q3 2024: 508MQ1 2025: 526MQ2 2025: 522MQ3 2025: 526MQ4 2025: 526MQ1 2026: 526MQ2 2026: 526MQ3 2026: 528M
PeriodChange %Net change
Quarterly+0.4%+2M shares
1 year+0.4%+2M shares
3 years+103%+268M shares
5 years+105%+270M shares
Available history+121%+289M shares

SW has the edge over AMZN on shareholder dilution, with a more favorable share count trend.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN has the edge over SW on leverage, with a lower net debt burden relative to earnings.

SW Net Leverage

Q4 2023: 1.7xQ1 2024: 1.5xQ2 2025: 3.7xQ3 2025: 3.2xQ4 2025: 3.0xQ1 2026: 3.3xQ2 2026: 3.2xQ3 2026: 3.2x
Q4 2023: 1.7xQ1 2024: 1.5xQ2 2025: 3.7xQ3 2025: 3.2xQ4 2025: 3.0xQ1 2026: 3.3xQ2 2026: 3.2xQ3 2026: 3.2x
QuarterNet LeverageStatus
Q3 20263.2xElevated
Q2 20263.2xElevated
Q1 20263.3xElevated
Q4 20253.0xElevated
Q3 20253.2xElevated
Q2 20253.7xElevated
Q1 20241.5xHealthy
Q4 20231.7xHealthy

SW's net debt is about 3.2 years of its operating earnings (EBITDA), about the same as a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

SW Weekly Momentum

MetricValueStatus
RSI48.5Neutral
Stochastic36.9Neutral

SW's weekly RSI is 48 (neutral) and its Stochastic is 37 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN has the edge over SW on valuation relative to its sector.

SW PE vs Consumer Cyclical Sector

MetricSWSector medianRelative
PE49x18x169% above
PE %924745 pts above

SW is trading at 49x earnings, a 169% premium to the Consumer Cyclical sector's median of 18x.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over SW on trend strength, trading above more of its moving averages.

SW Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$43.00.5% above
20 week MA$45.14.2% below
50 week MA$43.00.5% above
100 week MA$44.01.9% below
200 week MA$42.32.2% above

SW's trend is mixed: it's above three of its five weekly moving averages, and 2.2% above its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over SW on returns for 2026, with the stronger performance.

SW Yearly ROI

YearStart priceEnd priceROI
2020$42.6$44.5+4.3%
2021$44.5$43.0-3.3%
2022$43.0$35.5-18%
2023$35.5$41.5+17%
2024$41.5$54.4+31%
2025$54.4$38.7-29%
2026 YTD$38.7$43.2+11%

SW has finished lower in three of the last six years. It's up 11% so far in 2026.

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