AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over PLBY overall, supported by lower modeled downside and stronger valuation.

PLBY

Playboy, Inc.

48
Fundamentals49/ 100
Valuation50/ 100
Upside potential61/ 100
Risk potential35/ 100

PLBY's outlook is improving, though it still trails on the overall score.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

PLBY Fundamentals

MetricStatus
Under pressure
Healthy
Weak
Weak

PLBY's profitability is currently healthy, but its revenue, cash flow and balance sheet are under pressure.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.

PLBY PE Valuation

LevelPEPriceVs current
Current31x$1.22—
Forward31x$1.22—
Cheap49x$1.98+62%
Fair54x$2.15+76%
Expensive60x$2.39+96%

Historical ranges are pointers, not guarantees.

PLBY has the edge over AMZN in the historical PE scenario, which offers more potential upside but is not a forecast.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

PLBY Forward outlook

MetricOutlook
Stable
Strong growth
Growth
--
Limited
--

PLBY has the edge over AMZN on the outlook, with more favorable valuation expectations.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than PLBY, with more potential upside relative to its potential downside.

PLBY Risk to reward

ScenarioChangePrice
Upside+54%$1.88
Downside-34%$0.80

Calculated from the latest close: $1.22 on Nov 12.

PLBY trails AMZN on modeled risk to reward, with less potential upside relative to its potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over PLBY on earnings, with more consistent year-over-year improvement.

PLBY Earnings Per Share

Q4 2023: $-2.53Q1 2024: $-2.18Q2 2024: $-0.65Q3 2024: $-1.00Q4 2024: $-1.04Q1 2025: $-0.91Q2 2025: $-0.76Q3 2025: $-0.31Q4 2025: $-0.13Q1 2026: $-0.06Q2 2026: $0.02Q3 2026: $0.04Forward: $0.04
Q4 2023: $-2.53Q1 2024: $-2.18Q2 2024: $-0.65Q3 2024: $-1.00Q4 2024: $-1.04Q1 2025: $-0.91Q2 2025: $-0.76Q3 2025: $-0.31Q4 2025: $-0.13Q1 2026: $-0.06Q2 2026: $0.02Q3 2026: $0.04Forward: $0.04
QuarterTTM EPSYoY
Forward$0.040%
Q3 2026$0.04+$0.35
Q2 2026$0.02+$0.78
Q1 2026-$0.06+$0.85
Q4 2025-$0.13+$0.91
Q3 2025-$0.31+$0.69
Q2 2025-$0.76-$0.11
Q1 2025-$0.91+$1.27
Q4 2024-$1.04+$1.49

PLBY has returned to profit: it earned $0.04 per share over the past year, after losing money the year before.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over PLBY on sales, with more consistent year-over-year improvement.

PLBY Quarterly Revenue

Q4 2023: $39MQ1 2024: $28MQ2 2024: $25MQ3 2024: $13MQ4 2024: $83MQ1 2025: $29MQ2 2025: $28MQ3 2025: $29MQ4 2025: $35MQ1 2026: $30MQ2 2026: $31MQ3 2026: $32M
Q4 2023: $39MQ1 2024: $28MQ2 2024: $25MQ3 2024: $13MQ4 2024: $83MQ1 2025: $29MQ2 2025: $28MQ3 2025: $29MQ4 2025: $35MQ1 2026: $30MQ2 2026: $31MQ3 2026: $32M
QuarterRevenueYoY
Q3 2026$31.7M+9.4%
Q2 2026$31.2M+11%
Q1 2026$30.2M+4.7%
Q4 2025$34.9M-58%
Q3 2025$29M+125%
Q2 2025$28.1M+13%
Q1 2025$28.9M+2%
Q4 2024$83.3M+112%

PLBY's revenue is recovering but still below its 2021 peak: $32M last quarter, up 9.4% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

PLBY Free Cash Flow

Q4 2023: −$4MQ1 2024: −$10MQ2 2024: −$4MQ3 2024: −$7MQ4 2024: −$743,000Q1 2025: −$8MQ2 2025: −$4MQ3 2025: $10MQ4 2025: $1MQ1 2026: −$9MQ2 2026: −$571,000Q3 2026: $548,000
Q4 2023: −$4MQ1 2024: −$10MQ2 2024: −$4MQ3 2024: −$7MQ4 2024: −$743,000Q1 2025: −$8MQ2 2025: −$4MQ3 2025: $10MQ4 2025: $1MQ1 2026: −$9MQ2 2026: −$571,000Q3 2026: $548,000
QuarterFree cash flowYoY
Q3 2026$548K-94%
Q2 2026-$571K+$3.7M
Q1 2026-$8.7M-$1M
Q4 2025$1.1M+$1.9M
Q3 2025$9.8M+$16.4M
Q2 2025-$4.3M-$603K
Q1 2025-$7.7M+$2.7M
Q4 2024-$743K+$3.3M

PLBY has the edge over AMZN on cash flow, with more consistent year-over-year improvement.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has 10.9B diluted shares, up 0.8% from a year ago.

PLBY Total Shares

Q4 2023: 71MQ1 2024: 73MQ2 2024: 73MQ3 2024: 75MQ4 2024: 76MQ1 2025: 93MQ2 2025: 94MQ3 2025: 113MQ4 2025: 100MQ1 2026: 114MQ2 2026: 115MQ3 2026: 106M
Q4 2023: 71MQ1 2024: 73MQ2 2024: 73MQ3 2024: 75MQ4 2024: 76MQ1 2025: 93MQ2 2025: 94MQ3 2025: 113MQ4 2025: 100MQ1 2026: 114MQ2 2026: 115MQ3 2026: 106M
PeriodChange %Net change
Quarterly-7.5%-8.6M shares
1 year-5.7%-6.4M shares
3 years+44%+32.2M shares
5 years+189%+69.4M shares
Available history+2622%+102M shares

PLBY has the edge over AMZN on shareholder dilution, with a more favorable share count trend.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN has the edge over PLBY on leverage, with a lower net debt burden relative to earnings.

PLBY Net Leverage

Q2 2026: 14.5xQ3 2026: 11.2x
Q2 2026: 14.5xQ3 2026: 11.2x
QuarterNet LeverageStatus
Q3 202611.2xHigh
Q2 202614.5xHigh
Q1 20200.0xVery low
Q4 201968.5xHigh

PLBY's net debt is about 11 years of its operating earnings (EBITDA).

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

PLBY Weekly Momentum

MetricValueStatus
RSI48.7Neutral
Stochastic43.0Neutral

PLBY's weekly RSI is 49 (neutral) and its Stochastic is 43 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN has the edge over PLBY on valuation relative to its sector.

PLBY PE vs Consumer Cyclical Sector

MetricPLBYSector medianRelative
PE31x18x69% above

PLBY is trading at 31x earnings, a 69% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over PLBY on trend strength, trading above more of its moving averages.

PLBY Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$1.119.9% above
20 week MA$1.156.1% above
50 week MA$1.4818% below
100 week MA$1.5119% below
200 week MA$1.3610% below

PLBY has bounced recently, but its long-term trend is still down: it's above its 8- and 20-week averages, but 10% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over PLBY on returns for 2026, with the stronger performance.

PLBY Yearly ROI

YearStart priceEnd priceROI
2020$10.0$10.7+6.5%
2021$10.7$28.9+171%
2022$28.9$2.91-90%
2023$2.91$1.00-66%
2024$1.00$1.50+50%
2025$1.50$1.87+25%
2026 YTD$1.87$1.22-35%

PLBY's yearly returns have swung widely, from +171% in 2021 to −90% in 2022. It's down 35% so far in 2026.

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