AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over MCFT overall, supported by stronger modeled upside and stronger valuation.

MCFT

MasterCraft Boat Holdings, Inc.

47
Fundamentals53/ 100
Valuation7/ 100
Upside potential8/ 100
Risk potential72/ 100

MCFT trails on the overall score without a compensating advantage in the available component scores.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

MCFT Fundamentals

MetricStatus
Strong
Stable
Healthy
Strong

MCFT's revenue, cash flow and balance sheet are currently healthy, and its profitability is stable.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN has the edge over MCFT in the historical PE scenario, which offers more potential upside but is not a forecast.

MCFT PE Valuation

CHEAPFAIREXPENSIVE31x62x94x125x
CHEAPFAIREXPENSIVE31x62x94x125x
LevelPEPriceVs current
Cheap6.7x$1.21-94%
Fair9.3x$1.67-92%
Expensive24x$4.36-80%
Current120x$21.59—

Historical ranges are pointers, not guarantees.

MCFT's PE is in its expensive range at 120x.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

MCFT Forward outlook

There aren't enough analyst estimates for MCFT to show an outlook.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than MCFT, with more potential upside and less potential downside.

MCFT Risk to reward

ScenarioChangePrice
Upside+6%$22.90
Downside-72%$6.14

Calculated from the latest close: $21.59 on Nov 12.

MCFT trails AMZN on modeled risk to reward, with less potential upside and more potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over MCFT on earnings, with more consistent year-over-year improvement.

MCFT Earnings Per Share

Q4 2023: $3.27Q1 2024: $2.22Q2 2024: $0.46Q3 2024: $-0.21Q4 2024: $-0.38Q1 2025: $-0.37Q2 2025: $0.44Q3 2025: $0.97Q4 2025: $0.96Q1 2026: $0.68Q2 2026: $-0.10Q4 2026: $0.18
Q4 2023: $3.27Q1 2024: $2.22Q2 2024: $0.46Q3 2024: $-0.21Q4 2024: $-0.38Q1 2025: $-0.37Q2 2025: $0.44Q3 2025: $0.97Q4 2025: $0.96Q1 2026: $0.68Q2 2026: $-0.10Q4 2026: $0.18
QuarterTTM EPSYoY
Q3 2026$0.18-81%
Q2 2026-$0.10-123%
Q1 2026$0.68+$1.05
Q4 2025$0.96+$1.34
Q3 2025$0.97+$1.18
Q2 2025$0.44-4.3%
Q1 2025-$0.37-117%
Q4 2024-$0.38-112%

MCFT's earnings per share have fallen from their peak: $0.18 over the past year, against $4.04 in late 2023.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over MCFT on sales, with more consistent year-over-year improvement.

MCFT Quarterly Revenue

Q4 2023: $99MQ1 2024: $96MQ2 2024: $67MQ3 2024: $65MQ4 2024: $63MQ1 2025: $76MQ2 2025: $80MQ3 2025: $69MQ4 2025: $72MQ1 2026: $78MQ2 2026: $130MQ4 2026: $154M
Q4 2023: $99MQ1 2024: $96MQ2 2024: $67MQ3 2024: $65MQ4 2024: $63MQ1 2025: $76MQ2 2025: $80MQ3 2025: $69MQ4 2025: $72MQ1 2026: $78MQ2 2026: $130MQ4 2026: $154M
QuarterRevenueYoY
Q3 2026$154.1M+123%
Q2 2026$129.9M+63%
Q1 2026$78.2M+3%
Q4 2025$71.8M+13%
Q3 2025$69M+5.6%
Q2 2025$79.5M+18%
Q1 2025$76M-21%
Q4 2024$63.4M-36%

MCFT's revenue is recovering but still below its 2022 peak: $154M last quarter, up 123% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

MCFT Free Cash Flow

Q4 2023: $24MQ1 2024: −$877,000Q2 2024: −$14MQ3 2024: $199,000Q4 2024: $4MQ1 2025: $4MQ2 2025: $18MQ3 2025: −$10MQ4 2025: $14MQ1 2026: $4MQ2 2026: $15MQ4 2026: $3M
Q4 2023: $24MQ1 2024: −$877,000Q2 2024: −$14MQ3 2024: $199,000Q4 2024: $4MQ1 2025: $4MQ2 2025: $18MQ3 2025: −$10MQ4 2025: $14MQ1 2026: $4MQ2 2026: $15MQ4 2026: $3M
QuarterFree cash flowYoY
Q3 2026$2.9M+$12.8M
Q2 2026$14.6M-18%
Q1 2026$3.8M-13%
Q4 2025$14M+245%
Q3 2025-$9.9M-5083%
Q2 2025$17.9M+$31.4M
Q1 2025$4.3M+$5.2M
Q4 2024$4M-83%

MCFT has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has the edge over MCFT on shareholder dilution, with a more favorable share count trend.

MCFT Total Shares

Q4 2023: 17MQ1 2024: 17MQ2 2024: 17MQ3 2024: 17MQ4 2024: 17MQ1 2025: 17MQ2 2025: 16MQ3 2025: 16MQ4 2025: 16MQ1 2026: 16MQ4 2026: 24M
Q4 2023: 17MQ1 2024: 17MQ2 2024: 17MQ3 2024: 17MQ4 2024: 17MQ1 2025: 17MQ2 2025: 16MQ3 2025: 16MQ4 2025: 16MQ1 2026: 16MQ4 2026: 24M
PeriodChange %Net change
Quarterly+51%+8.2M shares
1 year+48%+7.9M shares
3 years+39%+6.8M shares
5 years+28%+5.3M shares
Available history+30%+5.5M shares

MCFT has 24M diluted shares, up 48% from a year ago.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.

MCFT Net Leverage

Q4 2023: 0.2xQ1 2024: 0.5xQ2 2024: 2.2xQ3 2024: 3.3xQ4 2024: -10.1xQ1 2025: -8.8xQ2 2025: -1.4xQ3 2025: -1.4xQ4 2025: -2.2xQ1 2026: -3.7xQ2 2026: -3.5xQ4 2026: -1.8x
Q4 2023: 0.2xQ1 2024: 0.5xQ2 2024: 2.2xQ3 2024: 3.3xQ4 2024: -10.1xQ1 2025: -8.8xQ2 2025: -1.4xQ3 2025: -1.4xQ4 2025: -2.2xQ1 2026: -3.7xQ2 2026: -3.5xQ4 2026: -1.8x
QuarterNet LeverageStatus
Q3 2026-1.8xNet Cash
Q2 2026-3.5xNet Cash
Q1 2026-3.7xNet Cash
Q4 2025-2.2xNet Cash
Q3 2025-1.4xNet Cash
Q2 2025-1.4xNet Cash
Q1 2025-8.8xNet Cash
Q4 2024-10.1xNet Cash

MCFT has the edge over AMZN on leverage, with a lower net debt burden relative to earnings.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

MCFT Weekly Momentum

MetricValueStatus
RSI49.0Neutral
Stochastic32.4Neutral

MCFT's weekly RSI is 49 (neutral) and its Stochastic is 32 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN has the edge over MCFT on valuation relative to its sector.

MCFT PE vs Consumer Cyclical Sector

MetricMCFTSector medianRelative
PE120x18x565% above
PE %1004753 pts above

MCFT is trading at 120x earnings, a 565% premium to the Consumer Cyclical sector's median of 18x.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over MCFT on trend strength, trading above more of its moving averages.

MCFT Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$20.46.1% above
20 week MA$22.33.2% below
50 week MA$22.12.4% below
100 week MA$20.55.2% above
200 week MA$22.01.8% below

MCFT's trend is mixed: it's above two of its five weekly moving averages, and 1.8% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over MCFT on returns for 2026, with the stronger performance.

MCFT Yearly ROI

YearStart priceEnd priceROI
2020$15.4$26.7+73%
2021$26.7$26.3-1.6%
2022$26.3$26.2-0.3%
2023$26.2$22.6-14%
2024$22.6$18.7-17%
2025$18.7$19.5+4.1%
2026 YTD$19.5$21.6+11%

MCFT has finished lower in four of the last six years. It's up 11% so far in 2026.

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