AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over HOFT overall, supported by stronger valuation and lower modeled downside.

HOFT

Hooker Furnishings Corporation

53
Fundamentals43/ 100
Valuation50/ 100
Upside potential59/ 100
Risk potential30/ 100

HOFT's outlook is improving, though it still trails on the overall score.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

HOFT Fundamentals

MetricStatus
Under pressure
Under pressure
Healthy
Strong

HOFT's cash flow and balance sheet are currently healthy, but its revenue and profitability are under pressure.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.

HOFT PE Valuation

HOFT has no meaningful PE right now: it lost money over the past year.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

HOFT Forward outlook

MetricOutlook
--
Strong growth
Growth
Strongly improving
Limited
Moderate

Analysts expect earnings and revenue growth for HOFT, with profitability improving.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than HOFT, with more potential upside relative to its potential downside.

HOFT Risk to reward

ScenarioChangePrice
Upside+44%$21.00
Downside-30%$10.14

Calculated from the latest close: $14.56 on Nov 12.

HOFT trails AMZN on modeled risk to reward, with less potential upside relative to its potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over HOFT on earnings quality, reporting a profit while its opponent remains loss making.

HOFT Earnings Per Share

Q4 2023: $-0.66Q1 2024: $0.91Q2 2024: $0.39Q3 2024: $0.13Q4 2024: $-0.91Q1 2025: $-1.19Q2 2025: $-1.09Q3 2025: $-1.21Q4 2025: $-2.81Q1 2026: $-2.54Q2 2026: $-2.15Q3 2026: $-1.69Forward: $1.06
Q4 2023: $-0.66Q1 2024: $0.91Q2 2024: $0.39Q3 2024: $0.13Q4 2024: $-0.91Q1 2025: $-1.19Q2 2025: $-1.09Q3 2025: $-1.21Q4 2025: $-2.81Q1 2026: $-2.54Q2 2026: $-2.15Q3 2026: $-1.69Forward: $1.06
QuarterTTM EPSYoY
Forward$1.06—
Q3 2026-$1.69-$0.48
Q2 2026-$2.15-$1.06
Q1 2026-$2.54-$1.35
Q4 2025-$2.81-$1.90
Q3 2025-$1.21-1031%
Q2 2025-$1.09-379%
Q1 2025-$1.19-231%
Q4 2024-$0.91-$0.25

HOFT lost $1.69 per share over the past year, a bigger loss than the year before.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over HOFT on sales, with more consistent year-over-year improvement.

HOFT Quarterly Revenue

Q4 2023: $117MQ1 2024: $97MQ2 2024: $94MQ3 2024: $95MQ4 2024: $104MQ1 2025: $104MQ2 2025: $85MQ3 2025: $82MQ4 2025: $71MQ1 2026: $67MQ2 2026: $69MQ3 2026: $63M
Q4 2023: $117MQ1 2024: $97MQ2 2024: $94MQ3 2024: $95MQ4 2024: $104MQ1 2025: $104MQ2 2025: $85MQ3 2025: $82MQ4 2025: $71MQ1 2026: $67MQ2 2026: $69MQ3 2026: $63M
QuarterRevenueYoY
Q3 2026$63.3M-23%
Q2 2026$69.5M-19%
Q1 2026$67M-36%
Q4 2025$70.7M-32%
Q3 2025$82.1M-14%
Q2 2025$85.3M-8.8%
Q1 2025$104.5M+7.9%
Q4 2024$104.4M-11%

HOFT's revenue has slid since its 2020 peak: $63M last quarter, down 23% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

HOFT Free Cash Flow

Q4 2023: −$4MQ1 2024: $6MQ2 2024: $634,000Q3 2024: $3MQ4 2024: −$19MQ1 2025: −$11MQ2 2025: $14MQ3 2025: $3MQ4 2025: $4MQ1 2026: −$5MQ2 2026: $14MQ3 2026: $9M
Q4 2023: −$4MQ1 2024: $6MQ2 2024: $634,000Q3 2024: $3MQ4 2024: −$19MQ1 2025: −$11MQ2 2025: $14MQ3 2025: $3MQ4 2025: $4MQ1 2026: −$5MQ2 2026: $14MQ3 2026: $9M
QuarterFree cash flowYoY
Q3 2026$8.9M+244%
Q2 2026$14M+1.4%
Q1 2026-$5.3M+$6M
Q4 2025$4M+$22.9M
Q3 2025$2.6M-20%
Q2 2025$13.8M+2079%
Q1 2025-$11.3M-301%
Q4 2024-$18.9M-$14.5M

HOFT has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has the edge over HOFT on shareholder dilution, with a more favorable share count trend.

HOFT Total Shares

Q4 2023: 11MQ1 2024: 11MQ2 2024: 10MQ3 2024: 11MQ4 2024: 11MQ1 2025: 11MQ2 2025: 11MQ3 2025: 11MQ4 2025: 11MQ1 2026: 11MQ2 2026: 11MQ3 2026: 11M
Q4 2023: 11MQ1 2024: 11MQ2 2024: 10MQ3 2024: 11MQ4 2024: 11MQ1 2025: 11MQ2 2025: 11MQ3 2025: 11MQ4 2025: 11MQ1 2026: 11MQ2 2026: 11MQ3 2026: 11M
PeriodChange %Net change
Quarterly-0.2%-18K shares
1 year+1.4%+148K shares
3 years-0.6%-68K shares
5 years-10%-1.2M shares
Available history-8.9%-1.1M shares

HOFT has 11M diluted shares, up 1.4% from a year ago.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.

HOFT Net Leverage

Q1 2024: -1.0xQ2 2024: -1.3xQ3 2024: 0.2x
Q1 2024: -1.0xQ2 2024: -1.3xQ3 2024: 0.2x
QuarterNet LeverageStatus
Q3 20240.2xVery low
Q2 2024-1.3xNet Cash
Q1 2024-1.0xNet Cash
Q2 2023-10.2xNet Cash
Q1 2023-6.3xNet Cash
Q4 20220.9xVery low
Q3 20221.0xHealthy
Q2 2022-0.7xNet Cash

HOFT's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

HOFT Weekly Momentum

MetricValueStatus
RSI55.7Neutral
Stochastic62.1Neutral

HOFT's weekly RSI is 56 (neutral) and its Stochastic is 62 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

HOFT PE vs Consumer Cyclical Sector

MetricHOFTSector medianRelative
PEN/A18x—

HOFT has no meaningful PE right now: it lost money over the past year.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over HOFT on trend strength, trading above more of its moving averages.

HOFT Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$13.58% above
20 week MA$13.94.5% above
50 week MA$13.58.3% above
100 week MA$12.120% above
200 week MA$15.66.4% below

HOFT has bounced recently, but its long-term trend is still down: it's above its 8-, 20-, 50- and 100-week averages, but 6.4% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has finished higher in five of the last six years, two of them by more than 50%. It's up 15% so far in 2026.

HOFT Yearly ROI

YearStart priceEnd priceROI
2020$25.7$31.5+23%
2021$31.5$22.2-29%
2022$22.2$17.9-20%
2023$17.9$26.1+46%
2024$26.1$13.4-49%
2025$13.4$11.2-16%
2026 YTD$11.2$14.6+30%

HOFT has the edge over AMZN on returns for 2026, with the stronger performance.

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