AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN offers stronger modeled upside, but that advantage does not outweigh its weaker overall profile.

HAS

Hasbro, Inc.

78
Fundamentals75/ 100
Valuation80/ 100
Upside potential74/ 100
Risk potential11/ 100

HAS has the edge over AMZN overall, supported by stronger fundamentals and stronger valuation.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

HAS Fundamentals

MetricStatus
Stable
Strong
Strong
Healthy

HAS's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN has the edge over HAS in the historical PE scenario, which offers more potential upside but is not a forecast.

HAS PE Valuation

CHEAPFAIREXPENSIVE20x39x59x78x
CHEAPFAIREXPENSIVE20x39x59x78x
LevelPEPriceVs current
Current18x$121—
Forward18x$121—
Cheap20x$133+9.6%
Fair29x$198+63%
Expensive37x$247+104%

Historical ranges are pointers, not guarantees.

HAS's PE is in its cheap range at 18.0x. On analysts' estimates for next year's earnings, today's price would be 17.7x.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

HAS Forward outlook

MetricOutlook
Stable
Strong growth
Growth
Strongly improving
Limited
Moderate

HAS has the edge over AMZN on the outlook, with more favorable valuation expectations.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than HAS, with more potential upside and less potential downside.

HAS Risk to reward

ScenarioChangePrice
Upside+31%$158.81
Downside-11%$108.03

Calculated from the latest close: $121.48 on Nov 12.

HAS trails AMZN on modeled risk to reward, with less potential upside and more potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over HAS on earnings, with more consistent year-over-year improvement.

HAS Earnings Per Share

Q4 2023: $-10.73Q1 2024: $-10.15Q2 2024: $-7.47Q3 2024: $-4.65Q4 2024: $2.75Q1 2025: $3.03Q2 2025: $-4.06Q3 2025: $-4.01Q4 2025: $-2.30Q1 2026: $-1.61Q2 2026: $5.61Q3 2026: $6.74Forward: $6.85
Q4 2023: $-10.73Q1 2024: $-10.15Q2 2024: $-7.47Q3 2024: $-4.65Q4 2024: $2.75Q1 2025: $3.03Q2 2025: $-4.06Q3 2025: $-4.01Q4 2025: $-2.30Q1 2026: $-1.61Q2 2026: $5.61Q3 2026: $6.74Forward: $6.85
QuarterTTM EPSYoY
Forward$6.85+1.7%
Q3 2026$6.74+$10.75
Q2 2026$5.61+$9.67
Q1 2026-$1.61-153%
Q4 2025-$2.30-184%
Q3 2025-$4.01+$0.64
Q2 2025-$4.06+$3.41
Q1 2025$3.03+$13.18
Q4 2024$2.75+$13.48

HAS has returned to profit: it earned $6.74 per share over the past year, after losing money the year before.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN's revenue has grown year over year every quarter since late 2020: $202B last quarter, up 12% from the same quarter a year ago.

HAS Quarterly Revenue

Q4 2023: $1.3BQ1 2024: $757MQ2 2024: $995MQ3 2024: $1.3BQ4 2024: $1.7BQ1 2025: $1BQ2 2025: $1.1BQ3 2025: $1.6BQ4 2025: $1.6BQ1 2026: $1.1BQ2 2026: $1.3BQ3 2026: $1.6B
Q4 2023: $1.3BQ1 2024: $757MQ2 2024: $995MQ3 2024: $1.3BQ4 2024: $1.7BQ1 2025: $1BQ2 2025: $1.1BQ3 2025: $1.6BQ4 2025: $1.6BQ1 2026: $1.1BQ2 2026: $1.3BQ3 2026: $1.6B
QuarterRevenueYoY
Q3 2026$1.6B+0.3%
Q2 2026$1.3B+14%
Q1 2026$1.1B+11%
Q4 2025$1.6B-4.5%
Q3 2025$1.6B+24%
Q2 2025$1.1B+14%
Q1 2025$1B+33%
Q4 2024$1.7B+33%

HAS's revenue fell from its 2021 peak and has held roughly level since: $1.6B last quarter, about level with the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

HAS Free Cash Flow

Q4 2023: $342MQ1 2024: $132MQ2 2024: $135MQ3 2024: $174MQ4 2024: $319MQ1 2025: $124MQ2 2025: $55MQ3 2025: $261MQ4 2025: $390MQ1 2026: $316MQ2 2026: $248MQ3 2026: $273M
Q4 2023: $342MQ1 2024: $132MQ2 2024: $135MQ3 2024: $174MQ4 2024: $319MQ1 2025: $124MQ2 2025: $55MQ3 2025: $261MQ4 2025: $390MQ1 2026: $316MQ2 2026: $248MQ3 2026: $273M
QuarterFree cash flowYoY
Q3 2026$273.4M+4.8%
Q2 2026$247.7M+349%
Q1 2026$315.5M+154%
Q4 2025$389.5M+22%
Q3 2025$260.9M+50%
Q2 2025$55.2M-59%
Q1 2025$124.3M-5.8%
Q4 2024$318.8M-6.7%

HAS has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has 10.9B diluted shares, up 0.8% from a year ago.

HAS Total Shares

Q4 2023: 139MQ1 2024: 139MQ2 2024: 140MQ3 2024: 141MQ4 2024: 140MQ1 2025: 141MQ2 2025: 140MQ3 2025: 142MQ4 2025: 140MQ1 2026: 143MQ2 2026: 143MQ3 2026: 143M
Q4 2023: 139MQ1 2024: 139MQ2 2024: 140MQ3 2024: 141MQ4 2024: 140MQ1 2025: 141MQ2 2025: 140MQ3 2025: 142MQ4 2025: 140MQ1 2026: 143MQ2 2026: 143MQ3 2026: 143M
PeriodChange %Net change
Quarterly-0.4%-600K shares
1 year+0.2%+300K shares
3 years+2.7%+3.7M shares
5 years+2.9%+4M shares
Available history+11%+14M shares

HAS has the edge over AMZN on shareholder dilution, with a more favorable share count trend.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN has the edge over HAS on leverage, with a lower net debt burden relative to earnings.

HAS Net Leverage

Q4 2024: 3.2xQ1 2025: 3.0xQ4 2025: 17.0xQ1 2026: 11.5xQ2 2026: 2.1xQ3 2026: 1.8x
Q4 2024: 3.2xQ1 2025: 3.0xQ4 2025: 17.0xQ1 2026: 11.5xQ2 2026: 2.1xQ3 2026: 1.8x
QuarterNet LeverageStatus
Q3 20261.8xHealthy
Q2 20262.1xModerate
Q1 202611.5xHigh
Q4 202517.0xHigh
Q1 20253.0xElevated
Q4 20243.2xElevated
Q2 202331.9xHigh
Q1 20236.6xHigh

HAS's net debt is about 1.8 years of its operating earnings (EBITDA), down from 3.0 years a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

HAS Weekly Momentum

MetricValueStatus
RSI77.5Overbought
Stochastic91.1Overbought

HAS's weekly RSI is 77 (overbought) and its Stochastic is 91 (overbought).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

HAS PE vs Consumer Cyclical Sector

MetricHASSector medianRelative
PE18x18xSame PE
PE %104737 pts below

HAS has the edge over AMZN on valuation relative to its sector.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN is in an uptrend: it's above all five of its weekly moving averages, and 40% above its 200-week average.

HAS Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$105.815% above
20 week MA$96.027% above
50 week MA$92.431% above
100 week MA$80.451% above
200 week MA$69.774% above

HAS is in an uptrend: it's above all five of its weekly moving averages, and 74% above its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has finished higher in five of the last six years, two of them by more than 50%. It's up 15% so far in 2026.

HAS Yearly ROI

YearStart priceEnd priceROI
2020$105.8$93.2-12%
2021$93.2$97.9+5.1%
2022$97.9$58.2-41%
2023$58.2$51.1-12%
2024$51.1$56.7+11%
2025$56.7$82.6+46%
2026 YTD$82.6$121.5+47%

HAS has the edge over AMZN on returns for 2026, with the stronger performance.

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