AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over GRWG overall, supported by lower modeled downside and stronger valuation.

GRWG

GrowGeneration Corp.

53
Fundamentals63/ 100
Valuation50/ 100
Upside potential60/ 100
Risk potential33/ 100

GRWG offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

GRWG Fundamentals

MetricStatus
Stable
Under pressure
Under pressure
Strong

GRWG's balance sheet is currently strong, and its revenue is stable, but its profitability and cash flow are under pressure.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.

GRWG PE Valuation

GRWG has no meaningful PE right now: it lost money over the past year.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

AMZN has the edge over GRWG on the outlook, with more favorable revenue expectations.

GRWG Forward outlook

MetricOutlook
--
Losses shrinking
Stable
Strongly improving
Limited
Low

Analysts expect GRWG's losses to shrink, with revenue holding steady. However, they disagree widely on these estimates.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than GRWG, with more potential upside relative to its potential downside.

GRWG Risk to reward

ScenarioChangePrice
Upside+50%$1.84
Downside-33%$0.83

Calculated from the latest close: $1.23 on Nov 12.

GRWG trails AMZN on modeled risk to reward, with less potential upside relative to its potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over GRWG on earnings quality, reporting a profit while its opponent remains loss making.

GRWG Earnings Per Share

Q4 2023: $-0.76Q1 2024: $-0.80Q2 2024: $-0.81Q3 2024: $-0.88Q4 2024: $-0.82Q1 2025: $-0.84Q2 2025: $-0.82Q3 2025: $-0.67Q4 2025: $-0.40Q1 2026: $-0.32Q2 2026: $-0.27Q3 2026: $-0.23
Q4 2023: $-0.76Q1 2024: $-0.80Q2 2024: $-0.81Q3 2024: $-0.88Q4 2024: $-0.82Q1 2025: $-0.84Q2 2025: $-0.82Q3 2025: $-0.67Q4 2025: $-0.40Q1 2026: $-0.32Q2 2026: $-0.27Q3 2026: $-0.23
QuarterTTM EPSYoY
Q3 2026-$0.23+$0.44
Q2 2026-$0.27+$0.55
Q1 2026-$0.32+$0.52
Q4 2025-$0.40+$0.42
Q3 2025-$0.67+$0.21
Q2 2025-$0.82-$0.01
Q1 2025-$0.84-$0.04
Q4 2024-$0.82-$0.06

GRWG is still losing money, but far less than before: $0.23 per share over the past year, against $2.70 at its worst in early 2023.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over GRWG on sales, with more consistent year-over-year improvement.

GRWG Quarterly Revenue

Q4 2023: $49MQ1 2024: $48MQ2 2024: $54MQ3 2024: $50MQ4 2024: $37MQ1 2025: $36MQ2 2025: $41MQ3 2025: $47MQ4 2025: $38MQ1 2026: $38MQ2 2026: $43MQ3 2026: $45M
Q4 2023: $49MQ1 2024: $48MQ2 2024: $54MQ3 2024: $50MQ4 2024: $37MQ1 2025: $36MQ2 2025: $41MQ3 2025: $47MQ4 2025: $38MQ1 2026: $38MQ2 2026: $43MQ3 2026: $45M
QuarterRevenueYoY
Q3 2026$44.8M-5.2%
Q2 2026$43.2M+5.5%
Q1 2026$38.4M+7.5%
Q4 2025$37.8M+1%
Q3 2025$47.3M-5.5%
Q2 2025$41M-23%
Q1 2025$35.7M-25%
Q4 2024$37.4M-24%

GRWG's revenue fell from its 2021 peak and has held roughly level since: $45M last quarter, down 5.2% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

GRWG Free Cash Flow

Q4 2023: −$1MQ1 2024: −$4MQ2 2024: −$368,000Q3 2024: $1MQ4 2024: $1MQ1 2025: −$4MQ2 2025: −$3MQ3 2025: −$499,000Q4 2025: −$2MQ1 2026: −$5MQ2 2026: $941,000Q3 2026: $555,000
Q4 2023: −$1MQ1 2024: −$4MQ2 2024: −$368,000Q3 2024: $1MQ4 2024: $1MQ1 2025: −$4MQ2 2025: −$3MQ3 2025: −$499,000Q4 2025: −$2MQ1 2026: −$5MQ2 2026: $941,000Q3 2026: $555,000
QuarterFree cash flowYoY
Q3 2026$555K+$1.1M
Q2 2026$941K+$3.9M
Q1 2026-$5M-$1.2M
Q4 2025-$2.2M-305%
Q3 2025-$499K-143%
Q2 2025-$2.9M-$2.6M
Q1 2025-$3.8M-$153K
Q4 2024$1.1M+$2.4M

GRWG has the edge over AMZN on cash flow, with more consistent year-over-year improvement.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has 10.9B diluted shares, up 0.8% from a year ago.

GRWG Total Shares

Q4 2023: 61MQ1 2024: 61MQ2 2024: 61MQ3 2024: 59MQ4 2024: 60MQ1 2025: 59MQ2 2025: 60MQ3 2025: 60MQ4 2025: 60MQ1 2026: 60MQ2 2026: 60MQ3 2026: 59M
Q4 2023: 61MQ1 2024: 61MQ2 2024: 61MQ3 2024: 59MQ4 2024: 60MQ1 2025: 59MQ2 2025: 60MQ3 2025: 60MQ4 2025: 60MQ1 2026: 60MQ2 2026: 60MQ3 2026: 59M
PeriodChange %Net change
Quarterly-0.9%-550K shares
1 year-0.9%-528K shares
3 years-3.3%-2M shares
5 years-0.4%-235K shares
Available history+51%+20M shares

GRWG has the edge over AMZN on shareholder dilution, with a more favorable share count trend.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN's net debt is less than a year of its operating earnings (EBITDA), after holding more cash than debt a year ago.

GRWG Net Leverage

QuarterNet LeverageStatus
Q1 2022-3.1xNet Cash
Q4 2021-1.5xNet Cash
Q3 2021-1.8xNet Cash
Q2 2021-2.1xNet Cash
Q1 2021-4.1xNet Cash
Q4 2020-16.3xNet Cash
Q3 2020-7.8xNet Cash
Q2 2020-5.0xNet Cash

GRWG has more cash than debt.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

GRWG Weekly Momentum

MetricValueStatus
RSI38.8Neutral
Stochastic18.6Oversold

GRWG's weekly RSI is 39 (neutral) and its Stochastic is 19 (oversold).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

GRWG PE vs Consumer Cyclical Sector

MetricGRWGSector medianRelative
PEN/A18x—

GRWG has no meaningful PE right now: it lost money over the past year.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over GRWG on trend strength, trading above more of its moving averages.

GRWG Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$1.4616% below
20 week MA$1.5119% below
50 week MA$1.4415% below
100 week MA$1.3912% below
200 week MA$2.0841% below

GRWG is in a downtrend: it's below all five of its weekly moving averages, and 41% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over GRWG on returns for 2026, with the stronger performance.

GRWG Yearly ROI

YearStart priceEnd priceROI
2020$4.23$41.3+876%
2021$41.3$13.6-67%
2022$13.6$4.26-69%
2023$4.26$2.51-41%
2024$2.51$1.54-39%
2025$1.54$1.61+4.5%
2026 YTD$1.61$1.23-24%

GRWG's yearly returns have swung widely, from +876% in 2020 to −69% in 2022. It's down 24% so far in 2026.

Give your agent the market.

Get API key