AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has slightly lower modeled downside risk, despite its lower overall score.

ETSY

Etsy, Inc.

84
Fundamentals78/ 100
Valuation94/ 100
Upside potential90/ 100
Risk potential13/ 100

ETSY has the edge over AMZN overall, supported by stronger valuation and stronger fundamentals.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

ETSY Fundamentals

MetricStatus
Stable
Strong
Healthy
Healthy

ETSY's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.

ETSY PE Valuation

CHEAPFAIREXPENSIVE50x99x149x199x
CHEAPFAIREXPENSIVE50x99x149x199x
LevelPEPriceVs current
Current10x$88.29—
Forward19x$88.29—
Cheap27x$233+164%
Fair40x$343+288%
Expensive77x$662+649%

Historical ranges are pointers, not guarantees.

ETSY has the edge over AMZN in the historical PE scenario, which offers more potential upside but is not a forecast.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

ETSY Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Strongly improving
Limited
Moderate

Analysts expect earnings and revenue growth for ETSY, with profitability improving.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN trails ETSY on modeled risk to reward, with less potential upside relative to its potential downside.

ETSY Risk to reward

ScenarioChangePrice
Upside+112%$187.20
Downside-13%$77.23

Calculated from the latest close: $88.29 on Nov 12.

ETSY has a better modeled risk to reward balance than AMZN, with more potential upside relative to its potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over ETSY on earnings, with more consistent year-over-year improvement.

ETSY Earnings Per Share

Q4 2023: $2.24Q1 2024: $2.19Q2 2024: $2.15Q3 2024: $1.96Q4 2024: $2.35Q1 2025: $1.38Q2 2025: $1.22Q3 2025: $1.40Q4 2025: $1.39Q1 2026: $2.48Q2 2026: $1.87Q3 2026: $8.55Forward: $4.58
Q4 2023: $2.24Q1 2024: $2.19Q2 2024: $2.15Q3 2024: $1.96Q4 2024: $2.35Q1 2025: $1.38Q2 2025: $1.22Q3 2025: $1.40Q4 2025: $1.39Q1 2026: $2.48Q2 2026: $1.87Q3 2026: $8.55Forward: $4.58
QuarterTTM EPSYoY
Forward$4.58-46%
Q3 2026$8.55+511%
Q2 2026$1.87+53%
Q1 2026$2.48+80%
Q4 2025$1.39-41%
Q3 2025$1.40-29%
Q2 2025$1.22-43%
Q1 2025$1.38-37%
Q4 2024$2.35+4.9%

ETSY's earnings per share have jumped to their highest in seven years: $8.55 over the past year, up from $1.40 the year before.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over ETSY on sales, with more consistent year-over-year improvement.

ETSY Quarterly Revenue

Q4 2023: $842MQ1 2024: $646MQ2 2024: $648MQ3 2024: $662MQ4 2024: $852MQ1 2025: $651MQ2 2025: $673MQ3 2025: $678MQ4 2025: $882MQ1 2026: $631MQ2 2026: $668MQ3 2026: $692M
Q4 2023: $842MQ1 2024: $646MQ2 2024: $648MQ3 2024: $662MQ4 2024: $852MQ1 2025: $651MQ2 2025: $673MQ3 2025: $678MQ4 2025: $882MQ1 2026: $631MQ2 2026: $668MQ3 2026: $692M
QuarterRevenueYoY
Q3 2026$692.5M+2.1%
Q2 2026$668.3M-0.6%
Q1 2026$631.3M-3.1%
Q4 2025$881.6M+3.5%
Q3 2025$678M+2.4%
Q2 2025$672.7M+3.8%
Q1 2025$651.2M+0.8%
Q4 2024$852.2M+1.2%

ETSY's revenue grew through 2023 and has held roughly level since: $692M last quarter, up 2.1% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

ETSY Free Cash Flow

Q4 2023: $290MQ1 2024: $67MQ2 2024: $147MQ3 2024: $213MQ4 2024: $311MQ1 2025: $46MQ2 2025: $101MQ3 2025: $215MQ4 2025: $316MQ1 2026: $79MQ2 2026: $39MQ3 2026: $158M
Q4 2023: $290MQ1 2024: $67MQ2 2024: $147MQ3 2024: $213MQ4 2024: $311MQ1 2025: $46MQ2 2025: $101MQ3 2025: $215MQ4 2025: $316MQ1 2026: $79MQ2 2026: $39MQ3 2026: $158M
QuarterFree cash flowYoY
Q3 2026$158.3M-26%
Q2 2026$39.3M-61%
Q1 2026$79.3M+73%
Q4 2025$315.9M+1.6%
Q3 2025$215M+0.9%
Q2 2025$101.3M-31%
Q1 2025$45.9M-31%
Q4 2024$310.9M+7.2%

ETSY has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has 10.9B diluted shares, up 0.8% from a year ago.

ETSY Total Shares

Q4 2023: 140MQ1 2024: 135MQ2 2024: 133MQ3 2024: 131MQ4 2024: 132MQ1 2025: 107MQ2 2025: 122MQ3 2025: 125MQ1 2026: 121MQ2 2026: 120MQ3 2026: 117M
Q4 2023: 140MQ1 2024: 135MQ2 2024: 133MQ3 2024: 131MQ4 2024: 132MQ1 2025: 107MQ2 2025: 122MQ3 2025: 125MQ1 2026: 121MQ2 2026: 120MQ3 2026: 117M
PeriodChange %Net change
Quarterly-2.3%-2.7M shares
1 year-3.5%-4.3M shares
3 years-17%-23.8M shares
5 years-19%-27.6M shares
Available history-6.7%-8.5M shares

ETSY has the edge over AMZN on shareholder dilution, with a more favorable share count trend.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN has the edge over ETSY on leverage, with a lower net debt burden relative to earnings.

ETSY Net Leverage

Q4 2023: 3.7xQ1 2024: 4.1xQ2 2024: 3.5xQ3 2024: 3.3xQ4 2024: 3.0xQ1 2025: 4.1xQ2 2025: 4.5xQ3 2025: 4.4xQ4 2025: 4.3xQ1 2026: 3.6xQ2 2026: 3.9xQ3 2026: 1.7x
Q4 2023: 3.7xQ1 2024: 4.1xQ2 2024: 3.5xQ3 2024: 3.3xQ4 2024: 3.0xQ1 2025: 4.1xQ2 2025: 4.5xQ3 2025: 4.4xQ4 2025: 4.3xQ1 2026: 3.6xQ2 2026: 3.9xQ3 2026: 1.7x
QuarterNet LeverageStatus
Q3 20261.7xHealthy
Q2 20263.9xElevated
Q1 20263.6xElevated
Q4 20254.3xHigh
Q3 20254.4xHigh
Q2 20254.5xHigh
Q1 20254.1xHigh
Q4 20243.0xElevated

ETSY's net debt is about 1.6 years of its operating earnings (EBITDA), down from 4.4 years a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

ETSY Weekly Momentum

MetricValueStatus
RSI63.2Neutral
Stochastic75.1Neutral

ETSY's weekly RSI is 63 (neutral) and its Stochastic is 75 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

ETSY PE vs Consumer Cyclical Sector

MetricETSYSector medianRelative
PE10x18x43% below
PE %04747 pts below

ETSY has the edge over AMZN on valuation relative to its sector.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN is in an uptrend: it's above all five of its weekly moving averages, and 40% above its 200-week average.

ETSY Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$82.27.5% above
20 week MA$80.79.4% above
50 week MA$67.531% above
100 week MA$61.544% above
200 week MA$68.729% above

ETSY has climbed back above all five of its weekly moving averages, and it's now 29% above its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has finished higher in five of the last six years, two of them by more than 50%. It's up 15% so far in 2026.

ETSY Yearly ROI

YearStart priceEnd priceROI
2020$45.0$190.3+323%
2021$190.3$228.1+20%
2022$228.1$126.9-44%
2023$126.9$81.1-36%
2024$81.1$52.7-35%
2025$52.7$55.8+5.8%
2026 YTD$55.8$88.3+58%

ETSY has the edge over AMZN on returns for 2026, with the stronger performance.

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