AMZN

Amazon.com, Inc.

73
Fundamentals61/ 100
Valuation70/ 100
Upside potential77/ 100
Risk potential11/ 100

AMZN has the edge over COOK overall, supported by lower modeled downside and stronger valuation.

COOK

Traeger, Inc.

51
Fundamentals57/ 100
Valuation50/ 100
Upside potential65/ 100
Risk potential47/ 100

COOK's outlook is improving, though it still trails on the overall score.

AMZN Fundamentals

MetricStatus
Healthy
Healthy
Weak
Healthy

AMZN's revenue, profitability and balance sheet are currently healthy, but its cash flow is weak.

COOK Fundamentals

MetricStatus
Weak
Under pressure
Strong
Weak

COOK's cash flow is currently strong, but its revenue, profitability and balance sheet are under pressure.

AMZN PE Valuation

CHEAPFAIREXPENSIVE84x167x251x335x
CHEAPFAIREXPENSIVE84x167x251x335x
LevelPEPriceVs current
Current22x$267—
Forward27x$267—
Cheap34x$415+55%
Fair60x$745+179%
Expensive102x$1,262+372%

Historical ranges are pointers, not guarantees.

AMZN's PE is in its cheap range at 22x, but its recent earnings include one-off gains. On analysts' estimates for next year's earnings, today's price would be 27x.

COOK PE Valuation

COOK has no meaningful PE right now: it lost money over the past year. If it returns to profit as analysts expect, today's price would be 37x next year's earnings.

AMZN Forward outlook

MetricOutlook
Strongly deteriorating
Strong growth
Growth
Improving
Moderate
Moderate

Analysts expect earnings and revenue growth for AMZN, with profitability improving.

COOK Forward outlook

MetricOutlook
--
Returning to profit
Growth
Strongly improving
Limited
Moderate

Analysts expect COOK to return to profit, with revenue growing.

AMZN Risk to reward

ScenarioChangePrice
Upside+38%$368.61
Downside-11%$237.96

Calculated from the latest close: $267.44 on Nov 12.

AMZN has a better modeled risk to reward balance than COOK, with more potential upside relative to its potential downside.

COOK Risk to reward

ScenarioChangePrice
Upside+88%$108.28
Downside-47%$30.75

Calculated from the latest close: $57.64 on Nov 12.

COOK trails AMZN on modeled risk to reward, with less potential upside relative to its potential downside.

AMZN Earnings Per Share

Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
Q4 2023: $2.90Q1 2024: $3.57Q2 2024: $4.18Q3 2024: $4.67Q4 2024: $5.53Q1 2025: $6.14Q2 2025: $6.56Q3 2025: $7.08Q4 2025: $7.17Q1 2026: $8.36Q2 2026: $12.43Q3 2026: $12.37Forward: $9.87
QuarterTTM EPSYoY
Forward$9.87-20%
Q3 2026$12.37+75%
Q2 2026$12.43+89%
Q1 2026$8.36+36%
Q4 2025$7.17+30%
Q3 2025$7.08+52%
Q2 2025$6.56+57%
Q1 2025$6.14+72%
Q4 2024$5.53+91%

AMZN has the edge over COOK on earnings quality, reporting a profit while its opponent remains loss making.

COOK Earnings Per Share

Q4 2023: $-34.00Q1 2024: $-31.50Q2 2024: $-20.00Q3 2024: $-19.50Q4 2024: $-13.50Q1 2025: $-12.00Q2 2025: $-14.00Q3 2025: $-40.00Q4 2025: $-43.50Q1 2026: $-41.92Q2 2026: $-42.04Q3 2026: $-18.87Forward: $1.55
Q4 2023: $-34.00Q1 2024: $-31.50Q2 2024: $-20.00Q3 2024: $-19.50Q4 2024: $-13.50Q1 2025: $-12.00Q2 2025: $-14.00Q3 2025: $-40.00Q4 2025: $-43.50Q1 2026: $-41.92Q2 2026: $-42.04Q3 2026: $-18.87Forward: $1.55
QuarterTTM EPSYoY
Forward$1.55—
Q3 2026-$18.87+$21.13
Q2 2026-$42.04-$28.04
Q1 2026-$41.92-$29.92
Q4 2025-$43.50-$30.00
Q3 2025-$40.00-$20.50
Q2 2025-$14.00+$6.00
Q1 2025-$12.00+$19.50
Q4 2024-$13.50+$20.50

COOK is still losing money, but far less than before: $18.87 per share over the past year, against $162.21 at its worst in late 2022.

AMZN Quarterly Revenue

Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
Q4 2023: $170BQ1 2024: $143BQ2 2024: $148BQ3 2024: $159BQ4 2024: $188BQ1 2025: $156BQ2 2025: $168BQ3 2025: $180BQ4 2025: $213BQ1 2026: $182BQ2 2026: $201BQ3 2026: $202B
QuarterRevenueYoY
Q3 2026$201.9B+12%
Q2 2026$200.6B+20%
Q1 2026$181.5B+17%
Q4 2025$213.4B+14%
Q3 2025$180.2B+13%
Q2 2025$167.7B+13%
Q1 2025$155.7B+8.6%
Q4 2024$187.8B+10%

AMZN has the edge over COOK on sales, with more consistent year-over-year improvement.

COOK Quarterly Revenue

Q4 2023: $163MQ1 2024: $145MQ2 2024: $168MQ3 2024: $122MQ4 2024: $169MQ1 2025: $143MQ2 2025: $145MQ3 2025: $125MQ4 2025: $145MQ1 2026: $94MQ2 2026: $120MQ3 2026: $75M
Q4 2023: $163MQ1 2024: $145MQ2 2024: $168MQ3 2024: $122MQ4 2024: $169MQ1 2025: $143MQ2 2025: $145MQ3 2025: $125MQ4 2025: $145MQ1 2026: $94MQ2 2026: $120MQ3 2026: $75M
QuarterRevenueYoY
Q3 2026$74.7M-40%
Q2 2026$120.2M-17%
Q1 2026$94.1M-34%
Q4 2025$145.4M-14%
Q3 2025$125.4M+2.7%
Q2 2025$145.5M-14%
Q1 2025$143.3M-1.1%
Q4 2024$168.6M+3.2%

COOK's revenue has slid since its 2021 peak: $75M last quarter, down 40% from the same quarter a year ago.

AMZN Free Cash Flow

Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
Q4 2023: $27.9BQ1 2024: $4.1BQ2 2024: $7.7BQ3 2024: $3.4BQ4 2024: $17.8BQ1 2025: −$8BQ2 2025: $332MQ3 2025: $430MQ4 2025: $14.9BQ1 2026: −$18.2BQ2 2026: −$8.8BQ3 2026: −$34.8B
QuarterFree cash flowYoY
Q3 2026-$34.8B-8202%
Q2 2026-$8.8B-2757%
Q1 2026-$18.2B-$10.2B
Q4 2025$14.9B-16%
Q3 2025$430M-87%
Q2 2025$332M-96%
Q1 2025-$8B-297%
Q4 2024$17.8B-36%

AMZN's free cash flow was −$46.9B over the past year, against $10.6B the year before.

COOK Free Cash Flow

Q4 2023: $15MQ1 2024: −$18MQ2 2024: $12MQ3 2024: $13MQ4 2024: $6MQ1 2025: −$23MQ2 2025: $16MQ3 2025: $6MQ4 2025: $14MQ1 2026: $15MQ2 2026: $26MQ3 2026: $8M
Q4 2023: $15MQ1 2024: −$18MQ2 2024: $12MQ3 2024: $13MQ4 2024: $6MQ1 2025: −$23MQ2 2025: $16MQ3 2025: $6MQ4 2025: $14MQ1 2026: $15MQ2 2026: $26MQ3 2026: $8M
QuarterFree cash flowYoY
Q3 2026$8.4M+32%
Q2 2026$26.5M+69%
Q1 2026$14.5M+$37.2M
Q4 2025$14.2M+158%
Q3 2025$6.4M-50%
Q2 2025$15.7M+33%
Q1 2025-$22.7M-$4.4M
Q4 2024$5.5M-64%

COOK has the edge over AMZN on cash generation, producing positive trailing cash flow while its opponent burns cash.

AMZN Total Shares

Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
Q4 2023: 10.5BQ1 2024: 10.7BQ2 2024: 10.7BQ3 2024: 10.7BQ4 2024: 10.7BQ1 2025: 10.8BQ2 2025: 10.8BQ3 2025: 10.8BQ4 2025: 10.8BQ1 2026: 10.9BQ2 2026: 10.9BQ3 2026: 10.9B
PeriodChange %Net change
Quarterly+0.2%+26M shares
1 year+0.8%+84M shares
3 years+3.5%+371M shares
5 years+6.1%+629M shares
Available history+8.2%+829M shares

AMZN has the edge over COOK on shareholder dilution, with a more favorable share count trend.

COOK Total Shares

Q4 2023: 2MQ1 2024: 3MQ2 2024: 3MQ3 2024: 3MQ4 2024: 3MQ1 2025: 3MQ2 2025: 3MQ3 2025: 3MQ4 2025: 3MQ1 2026: 3MQ2 2026: 3MQ3 2026: 3M
Q4 2023: 2MQ1 2024: 3MQ2 2024: 3MQ3 2024: 3MQ4 2024: 3MQ1 2025: 3MQ2 2025: 3MQ3 2025: 3MQ4 2025: 3MQ1 2026: 3MQ2 2026: 3MQ3 2026: 3M
PeriodChange %Net change
Quarterly+0.5%+13.8K shares
1 year+2.9%+77.8K shares
3 years+11%+281K shares
5 years+21%+474K shares
Available history+17%+411K shares

COOK has 3M diluted shares, up 2.9% from a year ago.

AMZN Net Leverage

Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
Q4 2023: -0.1xQ1 2024: -0.1xQ2 2024: -0.1xQ3 2024: -0.1xQ4 2024: -0.2xQ1 2025: -0.1xQ2 2025: -0.0xQ3 2025: -0.1xQ4 2025: -0.1xQ1 2026: 0.1xQ2 2026: 0.3xQ3 2026: 0.7x
QuarterNet LeverageStatus
Q3 20260.7xVery low
Q2 20260.3xVery low
Q1 20260.1xVery low
Q4 2025-0.1xNet Cash
Q3 2025-0.1xNet Cash
Q2 2025-0.0xNet Cash
Q1 2025-0.1xNet Cash
Q4 2024-0.2xNet Cash

AMZN has the edge over COOK on leverage, with a lower net debt burden relative to earnings.

COOK Net Leverage

Q2 2024: 25.9xQ3 2024: 18.8xQ4 2024: 11.9xQ1 2025: 11.5xQ2 2025: 16.0xQ3 2026: 315.2x
Q2 2024: 25.9xQ3 2024: 18.8xQ4 2024: 11.9xQ1 2025: 11.5xQ2 2025: 16.0xQ3 2026: 315.2x
QuarterNet LeverageStatus
Q3 2026315.2xHigh
Q2 202516.0xHigh
Q1 202511.5xHigh
Q4 202411.9xHigh
Q3 202418.8xHigh
Q2 202425.9xHigh
Q3 202132.0xHigh
Q2 20213.9xElevated

COOK's net debt is more than 20 years of its operating earnings (EBITDA), up from 19 years a year ago.

AMZN Weekly Momentum

MetricValueStatus
RSI57.1Neutral
Stochastic50.0Neutral

AMZN's weekly RSI is 57 (neutral) and its Stochastic is 50 (neutral).

COOK Weekly Momentum

MetricValueStatus
RSI52.0Neutral
Stochastic55.3Neutral

COOK's weekly RSI is 52 (neutral) and its Stochastic is 55 (neutral).

AMZN PE vs Consumer Cyclical Sector

MetricAMZNSector medianRelative
PE22x18x20% above
PE %44743 pts below

AMZN is trading at 22x earnings, a 20% premium to the Consumer Cyclical sector's median of 18x, though its recent earnings include one-off gains.

COOK PE vs Consumer Cyclical Sector

COOK has no meaningful PE right now: it lost money over the past year.

AMZN Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$253.65.5% above
20 week MA$254.94.9% above
50 week MA$242.510% above
100 week MA$229.617% above
200 week MA$191.440% above

AMZN has the edge over COOK on trend strength, trading above more of its moving averages.

COOK Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$52.59.8% above
20 week MA$57.01.1% above
50 week MA$51.911% above
100 week MA$66.914% below
200 week MA$110.948% below

COOK has bounced recently, but its long-term trend is still down: it's above its 8-, 20- and 50-week averages, but 48% below its 200-week average.

AMZN Yearly ROI

YearStart priceEnd priceROI
2020$93.5$158.6+70%
2021$158.6$171.1+7.8%
2022$171.1$85.3-50%
2023$85.3$151.9+78%
2024$151.9$223.8+47%
2025$223.8$232.5+3.9%
2026 YTD$232.5$267.4+15%

AMZN has the edge over COOK on returns for 2026, with the stronger performance.

COOK Yearly ROI

YearStart priceEnd priceROI
2021$1,110.5$632.0-43%
2022$632.0$133.0-79%
2023$133.0$136.5+2.6%
2024$136.5$120.0-12%
2025$120.0$52.5-56%
2026 YTD$52.5$57.6+9.8%

COOK has finished lower in four of the last five years. It's up 9.8% so far in 2026.

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