AKA
a.k.a. Brands Holding Corp.
AKA offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
BABA
Alibaba Group Holding Limited
BABA has the edge over AKA overall, supported by lower modeled downside.
AKA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Under pressure | |
| Weak |
AKA's revenue is currently stable, but its profitability, cash flow and balance sheet are under pressure.
BABA Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Weak | |
| Healthy |
BABA's balance sheet is currently healthy, and its revenue is stable, but its profitability and cash flow are under pressure.
AKA PE Valuation
AKA has no meaningful PE right now: it lost money over the past year.
BABA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 16x | $69.66 | -26% |
| Fair | 20x | $86.59 | -8.2% |
| Current | 21x | $94.36 | — |
| Expensive | 26x | $115 | +22% |
Historical ranges are pointers, not guarantees.
BABA's PE is 21x, but its earnings don't support one, so it isn't a reliable read right now.
AKA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Stable | |
| Strongly improving | |
| Limited | |
| Moderate |
Analysts expect AKA's losses to shrink, with revenue holding steady.
BABA Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
BABA has the edge over AKA on the outlook, with more favorable revenue expectations.
AKA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$2.72 | -$0.26 |
| Q2 2026 | -$2.48 | +$0.03 |
| Q1 2026 | -$2.81 | -$0.42 |
| Q4 2025 | -$2.93 | -$0.47 |
| Q3 2025 | -$2.46 | +$0.46 |
| Q2 2025 | -$2.51 | +$6.48 |
| Q1 2025 | -$2.39 | +$6.86 |
| Q4 2024 | -$2.46 | +$6.78 |
AKA is still losing money, but far less than before: $2.72 per share over the past year, against $24.10 at its worst in late 2023.
BABA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | $4.42 | -52% |
| Q1 2026 | $6.57 | -18% |
| Q4 2025 | $5.79 | -22% |
| Q3 2025 | $7.85 | +49% |
| Q2 2025 | $9.27 | +116% |
| Q1 2025 | $8.06 | +71% |
| Q4 2024 | $7.47 | +24% |
| Q3 2024 | $5.26 | -35% |
BABA has the edge over AKA on earnings quality, reporting a profit while its opponent remains loss making.
AKA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $161.3M | +9.7% |
| Q2 2026 | $160.1M | -0.3% |
| Q1 2026 | $132.5M | +3% |
| Q4 2025 | $164M | +3.1% |
| Q3 2025 | $147.1M | -1.9% |
| Q2 2025 | $160.5M | +7.8% |
| Q1 2025 | $128.7M | +10% |
| Q4 2024 | $159M | +6.8% |
AKA's revenue grew through 2024 and has held roughly level since: $161M last quarter, up 9.7% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -2.6% | -1.6 points |
| Q2 2026 | 0.7% | +1 points |
| Q1 2026 | -3.1% | +1.1 points |
| Q4 2025 | -6.6% | -4.8 points |
| Q3 2025 | -1% | +0.4 points |
| Q2 2025 | -0.3% | -0.7 points |
| Q1 2025 | -4.2% | +1 points |
| Q4 2024 | -1.8% | +1.9 points |
AKA's operating margin was −2.6% last quarter, down 1.6 points from the same quarter a year ago.
BABA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $40.2B | +8.3% |
| Q1 2026 | $36.5B | +2.9% |
| Q4 2025 | $42.7B | +1.7% |
| Q3 2025 | $37.2B | +4.8% |
| Q2 2025 | $37.2B | +1.8% |
| Q1 2025 | $35.5B | +6.6% |
| Q4 2024 | $42B | +7.6% |
| Q3 2024 | $35.5B | +5.2% |
BABA has the edge over AKA on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 7.2% | -6.9 points |
| Q1 2026 | -0.3% | -12 points |
| Q4 2025 | 7.1% | -7.6 points |
| Q3 2025 | 2.2% | -13 points |
| Q2 2025 | 14% | -0.7 points |
| Q1 2025 | 12% | +5.4 points |
| Q4 2024 | 15% | +6.1 points |
| Q3 2024 | 15% | 0 points |
BABA has the edge over AKA on profitability, with a higher operating margin.
AKA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$7.4M | -2444% |
| Q2 2026 | $18.2M | +146% |
| Q1 2026 | -$6.4M | -$1.1M |
| Q4 2025 | -$3M | -198% |
| Q3 2025 | $317K | +$7.4M |
| Q2 2025 | $7.4M | +388% |
| Q1 2025 | -$5.3M | +$3.1M |
| Q4 2024 | $3.1M | -79% |
AKA has the edge over BABA on cash generation, producing positive trailing cash flow while its opponent burns cash.
BABA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$6.7B | -$4.1B |
| Q1 2026 | -$2.7B | +$1.5B |
| Q4 2025 | $1B | -90% |
| Q3 2025 | -$3.2B | -254% |
| Q2 2025 | -$2.7B | -182% |
| Q1 2025 | -$4.2B | -12231% |
| Q4 2024 | $10.4B | -4.8% |
| Q3 2024 | $2.1B | -62% |
BABA's free cash flow has turned negative after years in the green: −$11.6B over the past year.
AKA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +1% | +105K shares |
| 1 year | +2.5% | +267K shares |
| 3 years | +3% | +316K shares |
| 5 years | +3% | +326K shares |
| Available history | +16% | +1.5M shares |
AKA has 11M diluted shares, up 2.5% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $1,000 |
| Q3 2025 | $1.6M |
| Q2 2025 | $110,000 |
| Q1 2025 | $257,000 |
| Q4 2024 | $243,000 |
AKA has spent almost nothing on buybacks in the past year.
BABA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +11.1M shares |
| 1 year | +0.9% | +21.4M shares |
| 3 years | -6.2% | -161M shares |
| 5 years | -12% | -339M shares |
| Available history | -8.4% | -221M shares |
BABA has the edge over AKA on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | — |
| Q3 2025 | $269.8M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
BABA spent $270M buying back its own shares over the past year, after none the year before.
AKA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 69.0x | High |
| Q2 2026 | 22.5x | High |
| Q1 2026 | 72.1x | High |
| Q3 2025 | 11.3x | High |
| Q2 2025 | 20.2x | High |
| Q1 2025 | 36.8x | High |
| Q3 2022 | 5.5x | High |
| Q2 2021 | 3.8x | Elevated |
AKA's net debt is more than 20 years of its operating earnings (EBITDA), up from more than 20 years a year ago.
BABA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | 0.5x | Very low |
| Q1 2026 | 0.5x | Very low |
| Q4 2025 | 0.6x | Very low |
| Q3 2025 | 0.8x | Very low |
| Q2 2025 | 0.2x | Very low |
| Q1 2025 | 0.3x | Very low |
| Q4 2024 | 0.1x | Very low |
| Q3 2024 | -0.2x | Net Cash |
BABA has the edge over AKA on leverage, with a lower net debt burden relative to earnings.
AKA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 34.5 | Neutral |
| Stochastic | 15.3 | Oversold |
AKA's weekly RSI is 34 (neutral) and its Stochastic is 15 (oversold).
BABA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 38.0 | Neutral |
| Stochastic | 12.7 | Oversold |
BABA's weekly RSI is 38 (neutral) and its Stochastic is 13 (oversold).
AKA PE vs Consumer Cyclical Sector
AKA has no meaningful PE right now: it lost money over the past year.
BABA PE vs Consumer Cyclical Sector
| Metric | BABA | Sector median | Relative |
|---|---|---|---|
| PE | 21x | 18x | 19% above |
| PE % | 60 | 47 | 13 pts above |
BABA is trading at 21x earnings, a 19% premium to the Consumer Cyclical sector's median of 18x, though its earnings don't support one.
AKA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $10.3 | 15% below |
| 20 week MA | $10.7 | 18% below |
| 50 week MA | $10.6 | 16% below |
| 100 week MA | $11.7 | 25% below |
| 200 week MA | $12.1 | 27% below |
AKA is in a downtrend: it's below all five of its weekly moving averages, and 27% below its 200-week average.
BABA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $104.7 | 9.9% below |
| 20 week MA | $111.1 | 15% below |
| 50 week MA | $128.0 | 26% below |
| 100 week MA | $127.7 | 26% below |
| 200 week MA | $106.4 | 11% below |
BABA is in a downtrend: it's below all five of its weekly moving averages, and 11% below its 200-week average.
AKA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $120.0 | $104.8 | -13% |
| 2022 | $104.8 | $16.0 | -85% |
| 2023 | $16.0 | $8.05 | -50% |
| 2024 | $8.05 | $19.4 | +141% |
| 2025 | $19.4 | $11.4 | -41% |
| 2026 YTD | $11.4 | $8.82 | -22% |
AKA has the edge over BABA on returns for 2026, with the stronger performance.
BABA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $215.5 | $222.0 | +3% |
| 2021 | $222.0 | $118.7 | -47% |
| 2022 | $118.7 | $85.7 | -28% |
| 2023 | $85.7 | $77.5 | -9.5% |
| 2024 | $77.5 | $85.1 | +9.7% |
| 2025 | $85.1 | $152.2 | +79% |
| 2026 YTD | $152.2 | $94.4 | -38% |
BABA has finished lower in three of the last six years. It's down 38% so far in 2026.