AAPL
Apple Inc.
AAPL has slightly lower modeled downside risk, despite its lower overall score.
ZBRA
Zebra Technologies Corporation
ZBRA has the edge over AAPL overall, supported by stronger valuation and stronger modeled upside.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
ZBRA Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Strong | |
| Stable |
ZBRA's revenue, profitability and cash flow are currently healthy, and its balance sheet is stable.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
ZBRA PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 15x | $318 | — |
| Cheap | 25x | $311 | -2% |
| Current | 26x | $318 | — |
| Fair | 31x | $387 | +22% |
| Expensive | 48x | $596 | +88% |
Historical ranges are pointers, not guarantees.
ZBRA has the edge over AAPL in the historical PE scenario, which offers more potential upside but is not a forecast.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
ZBRA Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
ZBRA has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL earned $8.98 per share over the past year, up 20% from the year before.
ZBRA Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $21.67 | +75% |
| Q3 2026 | $12.40 | +25% |
| Q2 2026 | $10.94 | +3.3% |
| Q1 2026 | $8.28 | -22% |
| Q4 2025 | $8.18 | -20% |
| Q3 2025 | $9.92 | +35% |
| Q2 2025 | $10.59 | +139% |
| Q1 2025 | $10.57 | +109% |
| Q4 2024 | $10.18 | +78% |
ZBRA has the edge over AAPL on earnings, with stronger typical year-over-year growth.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over ZBRA on profitability, with a higher operating margin.
ZBRA Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $1.6B | +22% |
| Q2 2026 | $1.6B | +20% |
| Q1 2026 | $1.5B | +14% |
| Q4 2025 | $1.5B | +11% |
| Q3 2025 | $1.3B | +5.2% |
| Q2 2025 | $1.3B | +6.2% |
| Q1 2025 | $1.3B | +11% |
| Q4 2024 | $1.3B | +32% |
ZBRA has the edge over AAPL on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 15% | +0.8 points |
| Q2 2026 | 21% | +6.5 points |
| Q1 2026 | 14% | -0.5 points |
| Q4 2025 | 9.4% | -7.5 points |
| Q3 2025 | 14% | -1.4 points |
| Q2 2025 | 14% | +0.4 points |
| Q1 2025 | 15% | +1.4 points |
| Q4 2024 | 17% | +9.5 points |
ZBRA's operating margin was 15% last quarter, up 0.8 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
ZBRA Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $300M | +39% |
| Q2 2026 | $198M | +52% |
| Q1 2026 | $163M | +3.2% |
| Q4 2025 | $327M | +14% |
| Q3 2025 | $216M | -22% |
| Q2 2025 | $130M | -53% |
| Q1 2025 | $158M | +42% |
| Q4 2024 | $288M | +182% |
ZBRA has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
ZBRA Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.7% | -316K shares |
| 1 year | -6.6% | -3.4M shares |
| 3 years | -6.9% | -3.5M shares |
| 5 years | -11% | -6.1M shares |
| Available history | -12% | -6.8M shares |
ZBRA has the edge over AAPL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $75M |
| Q2 2026 | $268M |
| Q1 2026 | $300M |
| Q4 2025 | $303M |
| Q3 2025 | $34M |
| Q2 2025 | $125M |
| Q1 2025 | $125M |
| Q4 2024 | $31M |
ZBRA spent $946M buying back its own shares over the past year, about three times what it spent the year before.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL has the edge over ZBRA on leverage, with a lower net debt burden relative to earnings.
ZBRA Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 2.1x | Moderate |
| Q2 2026 | 2.4x | Moderate |
| Q1 2026 | 2.8x | Moderate |
| Q4 2025 | 2.7x | Moderate |
| Q3 2025 | 1.2x | Healthy |
| Q2 2025 | 1.4x | Healthy |
| Q1 2025 | 1.4x | Healthy |
| Q4 2024 | 1.4x | Healthy |
ZBRA's net debt is about 2.1 years of its operating earnings (EBITDA), up from 1.2 years a year ago.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
ZBRA Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 48.6 | Neutral |
| Stochastic | 38.6 | Neutral |
ZBRA's weekly RSI is 49 (neutral) and its Stochastic is 39 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
ZBRA PE vs Technology Sector
| Metric | ZBRA | Sector median | Relative |
|---|---|---|---|
| PE | 26x | 28x | 8% below |
| PE % | 19 | 35 | 16 pts below |
ZBRA has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over ZBRA on trend strength, trading above more of its moving averages.
ZBRA Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $361.2 | 12% below |
| 20 week MA | $339.4 | 6.4% below |
| 50 week MA | $278.5 | 14% above |
| 100 week MA | $292.7 | 8.6% above |
| 200 week MA | $294.4 | 8% above |
ZBRA has slipped below its 8- and 20-week averages, though it's still 8% above its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over ZBRA on returns for 2026, with the stronger performance.
ZBRA Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $256.0 | $376.9 | +47% |
| 2021 | $376.9 | $582.4 | +55% |
| 2022 | $582.4 | $248.2 | -57% |
| 2023 | $248.2 | $273.3 | +10% |
| 2024 | $273.3 | $389.1 | +42% |
| 2025 | $389.1 | $246.3 | -37% |
| 2026 YTD | $246.3 | $317.8 | +29% |
ZBRA has finished higher in four of the last six years. It's up 29% so far in 2026.