AAPL
Apple Inc.
AAPL has the edge over WRAP overall, supported by lower modeled downside and stronger fundamentals.
WRAP
Wrap Technologies, Inc.
WRAP offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
WRAP Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Weak | |
| Weak | |
| Unavailable |
WRAP's revenue is currently healthy, but its profitability and cash flow are weak. There isn't enough data to rate its balance sheet.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
WRAP PE Valuation
WRAP has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
WRAP Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses growing | |
| Stable | |
| -- | |
| Limited | |
| High |
Analysts expect WRAP's losses to grow, with revenue holding steady.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over WRAP on earnings quality, reporting a profit while its opponent remains loss making.
WRAP Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | -$0.28 | -$0.07 |
| Q1 2026 | -$0.31 | -$0.15 |
| Q4 2025 | -$0.22 | -$0.06 |
| Q3 2025 | -$0.31 | +$0.11 |
| Q2 2025 | -$0.21 | +$0.32 |
| Q1 2025 | -$0.16 | +$0.47 |
| Q4 2024 | -$0.16 | +$0.57 |
| Q3 2024 | -$0.42 | -$0.04 |
WRAP is still losing money, but far less than before: $0.28 per share over the past year, against $0.73 at its worst in late 2023.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over WRAP on profitability, with a higher operating margin.
WRAP Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $2.1M | +103% |
| Q1 2026 | $1.1M | +45% |
| Q4 2025 | $1.4M | +62% |
| Q3 2025 | $1.5M | +151% |
| Q2 2025 | $1M | -36% |
| Q1 2025 | $765K | -48% |
| Q4 2024 | $865K | +47% |
| Q3 2024 | $593K | -84% |
WRAP's revenue is recovering but still below its 2023 peak: $2M last quarter, up 103% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | -110% | +173 points |
| Q1 2026 | -429% | +83 points |
| Q4 2025 | -281% | +255 points |
| Q3 2025 | -185% | +426 points |
| Q2 2025 | -282% | -81 points |
| Q1 2025 | -513% | -232 points |
| Q4 2024 | -536% | +590 points |
| Q3 2024 | -611% | -536 points |
WRAP's operating margin was −110% last quarter, up 173 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL has the edge over WRAP on cash generation, producing positive trailing cash flow while its opponent burns cash.
WRAP Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$2.4M | -$493K |
| Q1 2026 | -$1.3M | +$1.8M |
| Q4 2025 | -$2.7M | -$1.5M |
| Q3 2025 | -$2.7M | -918% |
| Q2 2025 | -$1.9M | +$1.6M |
| Q1 2025 | -$3.1M | +$667K |
| Q4 2024 | -$1.2M | +$2.7M |
| Q3 2024 | $330K | +$12.5M |
WRAP has burned cash in almost every quarter: −$9M over the past year, against −$6M the year before.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over WRAP on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
WRAP Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +3.2% | +1.7M shares |
| 1 year | +10% | +5.1M shares |
| 3 years | +34% | +14M shares |
| 5 years | +46% | +17.6M shares |
| Available history | +88% | +26.1M shares |
WRAP has 56M diluted shares, up 10% from a year ago.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
WRAP Net Leverage
WRAP's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
WRAP Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.9 | Neutral |
| Stochastic | 18.3 | Oversold |
WRAP's weekly RSI is 41 (neutral) and its Stochastic is 18 (oversold).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
WRAP PE vs Technology Sector
WRAP has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over WRAP on trend strength, trading above more of its moving averages.
WRAP Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $1.31 | 5.3% below |
| 20 week MA | $1.58 | 22% below |
| 50 week MA | $1.71 | 27% below |
| 100 week MA | $1.79 | 31% below |
| 200 week MA | $1.89 | 34% below |
WRAP is in a downtrend: it's below all five of its weekly moving averages, and 34% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over WRAP on returns for 2026, with the stronger performance.
WRAP Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $6.40 | $5.70 | -11% |
| 2021 | $5.70 | $4.40 | -23% |
| 2022 | $4.40 | $1.78 | -60% |
| 2023 | $1.78 | $3.10 | +74% |
| 2024 | $3.10 | $1.81 | -42% |
| 2025 | $1.81 | $2.17 | +20% |
| 2026 YTD | $2.17 | $1.24 | -43% |
WRAP has finished lower in four of the last six years. It's down 43% so far in 2026.