AAPL

Apple Inc.

59
Fundamentals75/ 100
Valuation33/ 100
Upside potential54/ 100
Risk potential15/ 100

AAPL has lower modeled downside risk, despite its lower overall score.

WK

Workiva Inc.

68
Fundamentals82/ 100
Valuation50/ 100
Upside potential59/ 100
Risk potential26/ 100

WK has the edge over AAPL overall, supported by stronger valuation and stronger fundamentals.

AAPL Fundamentals

MetricStatus
Healthy
Strong
Strong
Strong

AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.

WK Fundamentals

MetricStatus
Healthy
Healthy
Strong
Strong

WK's revenue, profitability, cash flow and balance sheet are all currently healthy.

AAPL PE Valuation

CHEAPFAIREXPENSIVE11x22x33x44x
CHEAPFAIREXPENSIVE11x22x33x44x
LevelPEPriceVs current
Cheap26x$230-35%
Fair31x$279-21%
Expensive37x$328-7.5%
Forward38x$355—
Current40x$355—

Historical ranges are pointers, not guarantees.

AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.

WK PE Valuation

CHEAPFAIREXPENSIVE65x130x194x259x
CHEAPFAIREXPENSIVE65x130x194x259x
LevelPEPriceVs current
Forward21x$68.51—
Current61x$68.51—
Cheap85x$96.44+41%
Fair102x$115+68%
Expensive215x$243+254%

Historical ranges are pointers, not guarantees.

WK has the edge over AAPL in the historical PE scenario, which offers more potential upside but is not a forecast.

AAPL Forward outlook

MetricOutlook
Stable
Growth
Growth
Weakening
Moderate
Moderate

Analysts expect earnings and revenue growth for AAPL, but weaker profitability.

WK Forward outlook

MetricOutlook
Strongly improving
Growth
Growth
Stable
Limited
Moderate

WK has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.

AAPL Risk to reward

ScenarioChangePrice
Upside+17%$416.94
Downside-15%$301.30

Calculated from the latest close: $354.88 on Nov 12.

AAPL trails WK on modeled risk to reward, with less potential upside relative to its potential downside.

WK Risk to reward

ScenarioChangePrice
Upside+38%$94.36
Downside-26%$50.50

Calculated from the latest close: $68.51 on Nov 12.

WK has a better modeled risk to reward balance than AAPL, with more potential upside relative to its potential downside.

AAPL Earnings Per Share

Q4 2023: $6.43Q1 2024: $6.44Q2 2024: $6.58Q3 2024: $6.08Q4 2024: $6.30Q1 2025: $6.42Q2 2025: $6.59Q3 2025: $7.46Q4 2025: $7.90Q1 2026: $8.26Q2 2026: $8.71Q3 2026: $8.98Forward: $9.28
Q4 2023: $6.43Q1 2024: $6.44Q2 2024: $6.58Q3 2024: $6.08Q4 2024: $6.30Q1 2025: $6.42Q2 2025: $6.59Q3 2025: $7.46Q4 2025: $7.90Q1 2026: $8.26Q2 2026: $8.71Q3 2026: $8.98Forward: $9.28
QuarterTTM EPSYoY
Forward$9.28+3.3%
Q3 2026$8.98+20%
Q2 2026$8.71+32%
Q1 2026$8.26+29%
Q4 2025$7.90+25%
Q3 2025$7.46+23%
Q2 2025$6.59+0.2%
Q1 2025$6.42-0.3%
Q4 2024$6.30-2%

AAPL earned $8.98 per share over the past year, up 20% from the year before.

WK Earnings Per Share

Q4 2023: $-2.36Q1 2024: $-1.71Q2 2024: $-1.64Q3 2024: $-0.91Q4 2024: $-0.99Q1 2025: $-1.16Q2 2025: $-1.19Q3 2025: $-0.83Q4 2025: $-0.47Q1 2026: $0.24Q2 2026: $0.83Q3 2026: $1.13Forward: $3.26
Q4 2023: $-2.36Q1 2024: $-1.71Q2 2024: $-1.64Q3 2024: $-0.91Q4 2024: $-0.99Q1 2025: $-1.16Q2 2025: $-1.19Q3 2025: $-0.83Q4 2025: $-0.47Q1 2026: $0.24Q2 2026: $0.83Q3 2026: $1.13Forward: $3.26
QuarterTTM EPSYoY
Forward$3.26+189%
Q3 2026$1.13+$1.96
Q2 2026$0.83+$2.02
Q1 2026$0.24+$1.40
Q4 2025-$0.47+$0.52
Q3 2025-$0.83+$0.08
Q2 2025-$1.19+$0.45
Q1 2025-$1.16+$0.55
Q4 2024-$0.99+$1.37

WK has the edge over AAPL on earnings, with more consistent year-over-year improvement.

AAPL Quarterly Revenue

Q4 2023: $120BQ1 2024: $90.8BQ2 2024: $85.8BQ3 2024: $94.9BQ4 2024: $124BQ1 2025: $95.4BQ2 2025: $94BQ3 2025: $102BQ4 2025: $144BQ1 2026: $111BQ2 2026: $109BQ3 2026: $114B
Q4 2023: $120BQ1 2024: $90.8BQ2 2024: $85.8BQ3 2024: $94.9BQ4 2024: $124BQ1 2025: $95.4BQ2 2025: $94BQ3 2025: $102BQ4 2025: $144BQ1 2026: $111BQ2 2026: $109BQ3 2026: $114B
QuarterRevenueYoY
Q3 2026$114.5B+12%
Q2 2026$109.4B+16%
Q1 2026$111.2B+17%
Q4 2025$143.8B+16%
Q3 2025$102.5B+7.9%
Q2 2025$94B+9.6%
Q1 2025$95.4B+5.1%
Q4 2024$124.3B+4%

AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.

WK Quarterly Revenue

Q4 2023: $167MQ1 2024: $176MQ2 2024: $178MQ3 2024: $186MQ4 2024: $200MQ1 2025: $206MQ2 2025: $215MQ3 2025: $224MQ4 2025: $239MQ1 2026: $247MQ2 2026: $255MQ3 2026: $263M
Q4 2023: $167MQ1 2024: $176MQ2 2024: $178MQ3 2024: $186MQ4 2024: $200MQ1 2025: $206MQ2 2025: $215MQ3 2025: $224MQ4 2025: $239MQ1 2026: $247MQ2 2026: $255MQ3 2026: $263M
QuarterRevenueYoY
Q3 2026$263M+17%
Q2 2026$255.3M+19%
Q1 2026$247.3M+20%
Q4 2025$238.9M+20%
Q3 2025$224.2M+21%
Q2 2025$215.2M+21%
Q1 2025$206.3M+17%
Q4 2024$199.9M+20%

WK has the edge over AAPL on sales, with stronger typical year-over-year growth.

AAPL Free Cash Flow

Q4 2023: $37.5BQ1 2024: $20.7BQ2 2024: $26.7BQ3 2024: $23.9BQ4 2024: $27BQ1 2025: $20.9BQ2 2025: $24.4BQ3 2025: $26.5BQ4 2025: $51.6BQ1 2026: $26.7BQ2 2026: $31.9BQ3 2026: $25.9B
Q4 2023: $37.5BQ1 2024: $20.7BQ2 2024: $26.7BQ3 2024: $23.9BQ4 2024: $27BQ1 2025: $20.9BQ2 2025: $24.4BQ3 2025: $26.5BQ4 2025: $51.6BQ1 2026: $26.7BQ2 2026: $31.9BQ3 2026: $25.9B
QuarterFree cash flowYoY
Q3 2026$25.9B-2.4%
Q2 2026$31.9B+31%
Q1 2026$26.7B+28%
Q4 2025$51.6B+91%
Q3 2025$26.5B+11%
Q2 2025$24.4B-8.6%
Q1 2025$20.9B+0.9%
Q4 2024$27B-28%

AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.

WK Free Cash Flow

Q4 2023: $24MQ1 2024: $25MQ2 2024: −$122,000Q3 2024: $19MQ4 2024: $43MQ1 2025: −$8MQ2 2025: $49MQ3 2025: $46MQ4 2025: $51MQ1 2026: $26MQ2 2026: $78MQ3 2026: $69M
Q4 2023: $24MQ1 2024: $25MQ2 2024: −$122,000Q3 2024: $19MQ4 2024: $43MQ1 2025: −$8MQ2 2025: $49MQ3 2025: $46MQ4 2025: $51MQ1 2026: $26MQ2 2026: $78MQ3 2026: $69M
QuarterFree cash flowYoY
Q3 2026$68.7M+49%
Q2 2026$78M+58%
Q1 2026$25.7M+$33.9M
Q4 2025$50.7M+18%
Q3 2025$46.1M+147%
Q2 2025$49.3M+$49.4M
Q1 2025-$8.1M-133%
Q4 2024$43.2M+80%

WK has the edge over AAPL on cash flow, with more consistent year-over-year improvement.

AAPL Total Shares

Q4 2023: 15.6BQ1 2024: 15.5BQ2 2024: 15.3BQ3 2024: 15.4BQ4 2024: 15.2BQ1 2025: 15.1BQ2 2025: 14.9BQ3 2025: 15BQ4 2025: 14.8BQ1 2026: 14.7BQ2 2026: 14.7BQ3 2026: 14.7B
Q4 2023: 15.6BQ1 2024: 15.5BQ2 2024: 15.3BQ3 2024: 15.4BQ4 2024: 15.2BQ1 2025: 15.1BQ2 2025: 14.9BQ3 2025: 15BQ4 2025: 14.8BQ1 2026: 14.7BQ2 2026: 14.7BQ3 2026: 14.7B
PeriodChange %Net change
Quarterly0%+5.6M shares
1 year-1.9%-284M shares
3 years-6.9%-1.1B shares
5 years-13%-2.1B shares
Available history-17%-3.1B shares

AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.

WK Total Shares

Q4 2023: 54MQ1 2024: 55MQ2 2024: 55MQ3 2024: 56MQ4 2024: 55MQ1 2025: 56MQ2 2025: 56MQ3 2025: 58MQ4 2025: 56MQ1 2026: 58MQ2 2026: 56MQ3 2026: 55M
Q4 2023: 54MQ1 2024: 55MQ2 2024: 55MQ3 2024: 56MQ4 2024: 55MQ1 2025: 56MQ2 2025: 56MQ3 2025: 58MQ4 2025: 56MQ1 2026: 58MQ2 2026: 56MQ3 2026: 55M
PeriodChange %Net change
Quarterly-1.5%-851K shares
1 year-5.1%-3M shares
3 years+1.7%+948K shares
5 years+7.3%+3.8M shares
Available history+17%+8.1M shares

WK has the edge over AAPL on shareholder dilution, with a more favorable share count trend.

AAPL Net Leverage

Q4 2023: 0.5xQ1 2024: 0.6xQ2 2024: 0.6xQ3 2024: 0.6xQ4 2024: 0.5xQ1 2025: 0.5xQ2 2025: 0.5xQ3 2025: 0.4xQ4 2025: 0.3xQ1 2026: 0.2xQ2 2026: 0.3xQ3 2026: 0.3x
Q4 2023: 0.5xQ1 2024: 0.6xQ2 2024: 0.6xQ3 2024: 0.6xQ4 2024: 0.5xQ1 2025: 0.5xQ2 2025: 0.5xQ3 2025: 0.4xQ4 2025: 0.3xQ1 2026: 0.2xQ2 2026: 0.3xQ3 2026: 0.3x
QuarterNet LeverageStatus
Q3 20260.3xVery low
Q2 20260.3xVery low
Q1 20260.2xVery low
Q4 20250.3xVery low
Q3 20250.4xVery low
Q2 20250.5xVery low
Q1 20250.5xVery low
Q4 20240.5xVery low

AAPL's net debt is less than a year of its operating earnings (EBITDA).

WK Net Leverage

Q1 2026: -40.6xQ2 2026: -6.0xQ3 2026: -5.3x
Q1 2026: -40.6xQ2 2026: -6.0xQ3 2026: -5.3x
QuarterNet LeverageStatus
Q3 2026-5.3xNet Cash
Q2 2026-6.0xNet Cash
Q1 2026-40.6xNet Cash

WK has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.

AAPL Weekly Momentum

MetricValueStatus
RSI68.1Neutral
Stochastic85.0Overbought

AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).

WK Weekly Momentum

MetricValueStatus
RSI49.4Neutral
Stochastic51.9Neutral

WK's weekly RSI is 49 (neutral) and its Stochastic is 52 (neutral).

AAPL PE vs Technology Sector

MetricAAPLSector medianRelative
PE40x28x42% above
PE %963561 pts above

AAPL has the edge over WK on valuation relative to its sector.

WK PE vs Technology Sector

MetricWKSector medianRelative
PE61x28x118% above
PE %03535 pts below

WK is trading at 61x earnings, a 118% premium to the Technology sector's median of 28x, though its earnings don't support one.

AAPL Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$343.13.4% above
20 week MA$329.07.9% above
50 week MA$295.620% above
100 week MA$262.435% above
200 week MA$226.357% above

AAPL has the edge over WK on trend strength, trading above more of its moving averages.

WK Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$75.08.7% below
20 week MA$69.21.1% below
50 week MA$66.62.9% above
100 week MA$74.58% below
200 week MA$82.417% below

WK's trend is mixed: it's above one of its five weekly moving averages, and 17% below its 200-week average.

AAPL Yearly ROI

YearStart priceEnd priceROI
2020$72.5$132.0+82%
2021$132.0$176.3+34%
2022$176.3$131.9-25%
2023$131.9$192.5+46%
2024$192.5$255.6+33%
2025$255.6$273.4+7%
2026 YTD$273.4$354.9+30%

AAPL has the edge over WK on returns for 2026, with the stronger performance.

WK Yearly ROI

YearStart priceEnd priceROI
2020$41.6$92.7+123%
2021$92.7$133.4+44%
2022$133.4$83.7-37%
2023$83.7$101.5+21%
2024$101.5$111.1+9.5%
2025$111.1$87.5-21%
2026 YTD$87.5$68.5-22%

WK has finished higher in four of the last six years. It's down 22% so far in 2026.

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