AAPL
Apple Inc.
AAPL has the edge over WIX overall, supported by lower modeled downside and stronger fundamentals.
WIX
Wix.com Ltd.
WIX offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
WIX Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Weak | |
| Healthy | |
| Weak |
WIX's revenue and cash flow are currently healthy, but its profitability and balance sheet are weak.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
WIX PE Valuation
WIX has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
WIX Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
WIX has the edge over AAPL on the outlook, with more favorable profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over WIX on earnings quality, reporting a profit while its opponent remains loss making.
WIX Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $6.03 | — |
| Q2 2026 | -$3.54 | -227% |
| Q1 2026 | -$0.79 | -132% |
| Q4 2025 | $0.80 | -66% |
| Q3 2025 | $2.32 | +47% |
| Q2 2025 | $2.79 | +125% |
| Q1 2025 | $2.48 | +121% |
| Q4 2024 | $2.32 | +338% |
| Q3 2024 | $1.58 | +$1.77 |
WIX has swung to a loss: it lost $3.54 per share over the past year, after a profit the year before.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over WIX on profitability, with a higher operating margin.
WIX Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $563.1M | +15% |
| Q1 2026 | $541.2M | +14% |
| Q4 2025 | $524.3M | +14% |
| Q3 2025 | $505.2M | +14% |
| Q2 2025 | $489.9M | +12% |
| Q1 2025 | $473.7M | +13% |
| Q4 2024 | $460.5M | +14% |
| Q3 2024 | $444.7M | +13% |
WIX has the edge over AAPL on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | -5.6% | -15 points |
| Q1 2026 | -13% | -21 points |
| Q4 2025 | -14% | -22 points |
| Q3 2025 | -1.5% | -7.3 points |
| Q2 2025 | 9% | +2.5 points |
| Q1 2025 | 7.9% | +5.6 points |
| Q4 2024 | 7.8% | +7.4 points |
| Q3 2024 | 5.8% | +7.3 points |
WIX's operating margin was −5.6% last quarter, down 15 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
WIX Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $56.2M | -62% |
| Q1 2026 | $75.2M | -47% |
| Q4 2025 | $171.5M | +30% |
| Q3 2025 | $145.3M | +14% |
| Q2 2025 | $147.7M | +31% |
| Q1 2025 | $142.4M | +35% |
| Q4 2024 | $131.8M | +71% |
| Q3 2024 | $127.8M | +185% |
WIX has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
WIX Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -24% | -13.4M shares |
| 1 year | -28% | -16.7M shares |
| 3 years | -31% | -19.2M shares |
| 5 years | -34% | -22M shares |
| Available history | -16% | -7.9M shares |
WIX has the edge over AAPL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q2 2026 | $1.7B |
| Q1 2026 | $338,000 |
| Q4 2025 | $113.2M |
| Q3 2025 | $195.2M |
| Q2 2025 | $100M |
| Q1 2025 | $200M |
| Q4 2024 | — |
| Q3 2024 | — |
WIX spent $2B buying back its own shares over the past year, about seven times what it spent the year before.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
WIX Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q4 2025 | 18.4x | High |
| Q3 2025 | 3.1x | Elevated |
| Q2 2025 | 1.2x | Healthy |
| Q1 2025 | 1.3x | Healthy |
| Q4 2024 | 1.4x | Healthy |
| Q3 2024 | 3.1x | Elevated |
| Q2 2024 | 5.2x | High |
| Q1 2024 | 4.5x | High |
WIX's net debt is about 18 years of its operating earnings (EBITDA), up from 1.4 years a year ago.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
WIX Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 44.7 | Neutral |
| Stochastic | 41.0 | Neutral |
WIX's weekly RSI is 45 (neutral) and its Stochastic is 41 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
WIX PE vs Technology Sector
| Metric | WIX | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 28x | — |
WIX has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over WIX on trend strength, trading above more of its moving averages.
WIX Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $74.9 | 12% below |
| 20 week MA | $69.6 | 5.3% below |
| 50 week MA | $73.9 | 11% below |
| 100 week MA | $120.2 | 45% below |
| 200 week MA | $121.1 | 46% below |
WIX is in a downtrend: it's below all five of its weekly moving averages, and 46% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over WIX on returns for 2026, with the stronger performance.
WIX Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $121.8 | $267.1 | +119% |
| 2021 | $267.1 | $162.9 | -39% |
| 2022 | $162.9 | $76.3 | -53% |
| 2023 | $76.3 | $123.0 | +61% |
| 2024 | $123.0 | $218.3 | +77% |
| 2025 | $218.3 | $105.5 | -52% |
| 2026 YTD | $105.5 | $65.9 | -38% |
WIX's yearly returns have swung widely, from +119% in 2020 to −53% in 2022. It's down 38% so far in 2026.