AAPL
Apple Inc.
AAPL has the edge over UPLD overall, supported by stronger fundamentals and lower modeled downside.
UPLD
Upland Software, Inc.
UPLD offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
UPLD Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Under pressure | |
| Stable | |
| Weak |
UPLD's revenue and cash flow are currently stable, but its profitability and balance sheet are under pressure.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
UPLD PE Valuation
UPLD has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
UPLD Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Decline | |
| Decline | |
| Stable | |
| Limited | |
| High |
Analysts expect UPLD's earnings and revenue to decline, though with profitability holding steady.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over UPLD on earnings quality, reporting a profit while its opponent remains loss making.
UPLD Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $5.72 | — |
| Q3 2026 | -$14.00 | +$4.70 |
| Q2 2026 | -$14.23 | +$4.77 |
| Q1 2026 | -$6.80 | +$11.80 |
| Q4 2025 | -$15.60 | +$27.00 |
| Q3 2025 | -$18.70 | +$26.60 |
| Q2 2025 | -$19.00 | +$28.20 |
| Q1 2025 | -$18.60 | +$29.00 |
| Q4 2024 | -$42.60 | +$15.10 |
UPLD is still losing money, but far less than before: $14.00 per share over the past year, against $59.60 at its worst in late 2023.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over UPLD on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over UPLD on profitability, with a higher operating margin.
UPLD Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $47.5M | -5.9% |
| Q2 2026 | $49.1M | -7.9% |
| Q1 2026 | $48.7M | -24% |
| Q4 2025 | $49.3M | -28% |
| Q3 2025 | $50.5M | -24% |
| Q2 2025 | $53.4M | -23% |
| Q1 2025 | $63.7M | -10% |
| Q4 2024 | $68M | -5.8% |
UPLD's revenue has slid since its 2022 peak: $48M last quarter, down 5.9% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 11% | +0.6 points |
| Q2 2026 | -60% | -47 points |
| Q1 2026 | 10% | +12 points |
| Q4 2025 | 15% | +17 points |
| Q3 2025 | 11% | +16 points |
| Q2 2025 | -13% | -5.4 points |
| Q1 2025 | -1.6% | +128 points |
| Q4 2024 | -2.9% | +10 points |
UPLD's operating margin was 11% last quarter, up 0.6 points from the same quarter a year ago, near the top of its range since 2019.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL has the edge over UPLD on cash flow, with more consistent year-over-year improvement.
UPLD Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $2.7M | -60% |
| Q2 2026 | $5.3M | +99% |
| Q1 2026 | $5.5M | -30% |
| Q4 2025 | $7.2M | -20% |
| Q3 2025 | $6.7M | +59% |
| Q2 2025 | $2.7M | -49% |
| Q1 2025 | $7.9M | +60% |
| Q4 2024 | $9M | +4.9% |
UPLD still generates free cash flow, though less than at its 2020 peak: $21M over the past year.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over UPLD on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
UPLD Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.5% | +14.3K shares |
| 1 year | +2.6% | +75.3K shares |
| 3 years | -9.3% | -304K shares |
| 5 years | -2.9% | -89K shares |
| Available history | +28% | +644K shares |
UPLD has 3M diluted shares, up 2.6% from a year ago.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL has the edge over UPLD on leverage, with a lower net debt burden relative to earnings.
UPLD Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 15.5x | High |
| Q2 2026 | 14.6x | High |
| Q1 2026 | 5.3x | High |
| Q4 2025 | 6.0x | High |
| Q3 2025 | 6.7x | High |
| Q2 2025 | 7.6x | High |
| Q1 2025 | 6.5x | High |
| Q4 2022 | 27.3x | High |
UPLD's net debt is about 15 years of its operating earnings (EBITDA), up from 6.7 years a year ago.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
UPLD Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 36.2 | Neutral |
| Stochastic | 24.9 | Neutral |
UPLD's weekly RSI is 36 (neutral) and its Stochastic is 25 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
UPLD PE vs Technology Sector
UPLD has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over UPLD on trend strength, trading above more of its moving averages.
UPLD Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $3.62 | 16% below |
| 20 week MA | $4.17 | 27% below |
| 50 week MA | $7.45 | 59% below |
| 100 week MA | $17.2 | 82% below |
| 200 week MA | $26.8 | 89% below |
UPLD is in a downtrend: it's below all five of its weekly moving averages, and 89% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over UPLD on returns for 2026, with the stronger performance.
UPLD Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $362.7 | $466.3 | +29% |
| 2021 | $466.3 | $187.6 | -60% |
| 2022 | $187.6 | $69.8 | -63% |
| 2023 | $69.8 | $42.3 | -39% |
| 2024 | $42.3 | $45.6 | +7.8% |
| 2025 | $45.6 | $15.3 | -66% |
| 2026 YTD | $15.3 | $3.03 | -80% |
UPLD has finished lower in four of the last six years. It's down 80% so far in 2026.