AAPL
Apple Inc.
AAPL has a slight edge over TTD overall, supported by lower modeled downside and stronger fundamentals.
TTD
The Trade Desk, Inc.
TTD offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
TTD Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Strong | |
| Strong |
TTD's profitability, cash flow and balance sheet are currently healthy, and its revenue is stable.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
TTD PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Current | 22x | $15.47 | — |
| Forward | 43x | $15.47 | — |
| Cheap | 59x | $40.54 | +162% |
| Fair | 171x | $118 | +661% |
| Expensive | 276x | $190 | +1130% |
Historical ranges are pointers, not guarantees.
TTD has the edge over AAPL in the historical PE scenario, which offers more potential upside but is not a forecast.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
AAPL has the edge over TTD on the outlook, with more favorable valuation and earnings expectations.
TTD Forward outlook
| Metric | Outlook |
|---|---|
| Strongly deteriorating | |
| Strong decline | |
| Decline | |
| Strongly weakening | |
| Limited | |
| Low |
Analysts expect TTD's earnings and revenue to decline, with profitability weakening. However, they disagree widely on these estimates.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL earned $8.98 per share over the past year, up 20% from the year before.
TTD Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.36 | -47% |
| Q3 2026 | $0.69 | -21% |
| Q2 2026 | $0.84 | +1.2% |
| Q1 2026 | $0.88 | +7.3% |
| Q4 2025 | $0.90 | +15% |
| Q3 2025 | $0.87 | +43% |
| Q2 2025 | $0.83 | +66% |
| Q1 2025 | $0.82 | +105% |
| Q4 2024 | $0.78 | +117% |
TTD has the edge over AAPL on earnings, with more consistent year-over-year improvement.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over TTD on profitability, with a higher operating margin.
TTD Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $736M | -0.5% |
| Q2 2026 | $715.1M | +3% |
| Q1 2026 | $688.9M | +12% |
| Q4 2025 | $846.8M | +14% |
| Q3 2025 | $739.4M | +18% |
| Q2 2025 | $694M | +19% |
| Q1 2025 | $616M | +25% |
| Q4 2024 | $741M | +22% |
TTD's revenue is growing: $736M last quarter, about level with the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 13% | -9.2 points |
| Q2 2026 | 14% | -2.6 points |
| Q1 2026 | 9.7% | +0.8 points |
| Q4 2025 | 30% | +4 points |
| Q3 2025 | 22% | +4.5 points |
| Q2 2025 | 17% | +0.6 points |
| Q1 2025 | 8.8% | +3 points |
| Q4 2024 | 26% | +2.5 points |
TTD's operating margin was 13% last quarter, down 9.2 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
TTD Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $157.5M | -0.5% |
| Q2 2026 | $140.4M | +17% |
| Q1 2026 | $279.1M | +20% |
| Q4 2025 | $285.3M | +59% |
| Q3 2025 | $158.4M | -30% |
| Q2 2025 | $119.8M | +103% |
| Q1 2025 | $232.3M | +30% |
| Q4 2024 | $179.2M | +172% |
TTD has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
TTD Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.1% | +249K shares |
| 1 year | -4.6% | -22.8M shares |
| 3 years | -6.3% | -31.7M shares |
| 5 years | -5.8% | -28.7M shares |
| Available history | -1.6% | -7.9M shares |
TTD has the edge over AAPL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $77.8M |
| Q1 2026 | $163.5M |
| Q4 2025 | $422.9M |
| Q3 2025 | $310.4M |
| Q2 2025 | $260.8M |
| Q1 2025 | $386.3M |
| Q4 2024 | $57.4M |
TTD spent $664M buying back its own shares over the past year, down 35% from the year before.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
TTD Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -1.9x | Net Cash |
| Q2 2026 | -1.6x | Net Cash |
| Q1 2026 | -1.2x | Net Cash |
| Q4 2025 | -0.9x | Net Cash |
| Q3 2025 | -1.0x | Net Cash |
| Q2 2025 | -1.6x | Net Cash |
| Q1 2025 | -2.1x | Net Cash |
| Q4 2024 | -2.7x | Net Cash |
TTD has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
TTD Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 44.8 | Neutral |
| Stochastic | 35.1 | Neutral |
TTD's weekly RSI is 45 (neutral) and its Stochastic is 35 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
TTD PE vs Technology Sector
| Metric | TTD | Sector median | Relative |
|---|---|---|---|
| PE | 22x | 28x | 20% below |
| PE % | 7 | 35 | 28 pts below |
TTD has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over TTD on trend strength, trading above more of its moving averages.
TTD Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.8 | 21% above |
| 20 week MA | $14.6 | 5.8% above |
| 50 week MA | $22.1 | 30% below |
| 100 week MA | $45.8 | 66% below |
| 200 week MA | $64.5 | 76% below |
TTD has bounced recently, but its long-term trend is still down: it's above its 8- and 20-week averages, but 76% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over TTD on returns for 2026, with the stronger performance.
TTD Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $27.2 | $93.2 | +242% |
| 2021 | $93.2 | $96.1 | +3.1% |
| 2022 | $96.1 | $44.9 | -53% |
| 2023 | $44.9 | $72.0 | +60% |
| 2024 | $72.0 | $121.4 | +69% |
| 2025 | $121.4 | $38.3 | -68% |
| 2026 YTD | $38.3 | $15.5 | -60% |
TTD's yearly returns have swung widely, from +242% in 2020 to −68% in 2025. It's down 60% so far in 2026.