AAPL
Apple Inc.
AAPL has the edge over RUM overall, supported by stronger fundamentals and lower modeled downside.
RUM
Rumble Inc.
RUM offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
RUM Fundamentals
| Metric | Status |
|---|---|
| Strong | |
| Weak | |
| Weak | |
| Unavailable |
RUM's revenue is currently strong, but its profitability and cash flow are weak. There isn't enough data to rate its balance sheet.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
RUM PE Valuation
RUM has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
RUM Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses growing | |
| Strong growth | |
| Strongly improving | |
| Limited | |
| High |
Analysts expect RUM's losses to grow, with revenue growing.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over RUM on earnings quality, reporting a profit while its opponent remains loss making.
RUM Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$0.72 | +$0.64 |
| Q2 2026 | -$0.59 | +$0.86 |
| Q1 2026 | -$0.43 | +$1.03 |
| Q4 2025 | -$0.32 | +$1.34 |
| Q3 2025 | -$1.36 | -$0.72 |
| Q2 2025 | -$1.45 | -$0.82 |
| Q1 2025 | -$1.46 | -$0.81 |
| Q4 2024 | -$1.66 | -$1.08 |
RUM lost $0.72 per share over the past year, a smaller loss than the year before, but its loss has widened in each of the last three quarters.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over RUM on profitability, with a higher operating margin.
RUM Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $96.6M | +290% |
| Q2 2026 | $40.4M | +61% |
| Q1 2026 | $25.5M | +7.4% |
| Q4 2025 | $27.1M | -10% |
| Q3 2025 | $24.8M | -1.2% |
| Q2 2025 | $25.1M | +12% |
| Q1 2025 | $23.7M | +34% |
| Q4 2024 | $30.2M | +48% |
RUM's revenue is growing: $97M last quarter, up 290% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -88% | +26 points |
| Q2 2026 | -175% | -69 points |
| Q1 2026 | -154% | -0.1 points |
| Q4 2025 | -131% | -51 points |
| Q3 2025 | -114% | +17 points |
| Q2 2025 | -106% | +67 points |
| Q1 2025 | -153% | +44 points |
| Q4 2024 | -80% | +102 points |
RUM's operating margin was −88% last quarter, up 26 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL has the edge over RUM on cash generation, producing positive trailing cash flow while its opponent burns cash.
RUM Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$80M | -$68M |
| Q2 2026 | -$91.6M | -$75.5M |
| Q1 2026 | -$17.7M | -$3.1M |
| Q4 2025 | -$31.7M | -$19.3M |
| Q3 2025 | -$12M | +$7.9M |
| Q2 2025 | -$16.1M | +$7M |
| Q1 2025 | -$14.6M | +$19.7M |
| Q4 2024 | -$12.4M | +$24.3M |
RUM has burned cash in almost every quarter: −$221M over the past year, against −$55M the year before.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over RUM on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
RUM Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +50% | +141M shares |
| 1 year | +63% | +164M shares |
| 3 years | +110% | +223M shares |
RUM has 425M diluted shares, up 63% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2025 | — |
| Q3 2025 | — |
| Q2 2025 | — |
| Q1 2025 | $525M |
| Q4 2022 | — |
| Q4 2020 | — |
| Q3 2020 | — |
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
RUM Net Leverage
RUM's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
RUM Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 44.2 | Neutral |
| Stochastic | 9.9 | Oversold |
RUM's weekly RSI is 44 (neutral) and its Stochastic is 10 (oversold).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
RUM PE vs Technology Sector
RUM has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over RUM on trend strength, trading above more of its moving averages.
RUM Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $6.27 | 8.9% below |
| 20 week MA | $6.83 | 16% below |
| 50 week MA | $6.60 | 13% below |
| 100 week MA | $7.70 | 26% below |
| 200 week MA | $7.31 | 22% below |
RUM is in a downtrend: it's below all five of its weekly moving averages, and 22% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over RUM on returns for 2026, with the stronger performance.
RUM Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $9.82 | $11.7 | +19% |
| 2022 | $11.7 | $6.38 | -45% |
| 2023 | $6.38 | $4.49 | -30% |
| 2024 | $4.49 | $15.2 | +239% |
| 2025 | $15.2 | $6.67 | -56% |
| 2026 YTD | $6.67 | $5.71 | -14% |
RUM's yearly returns have swung widely, from +239% in 2024 to −56% in 2025. It's down 14% so far in 2026.