AAPL
Apple Inc.
AAPL's fundamentals are strong, but it looks expensive: trading at 40x earnings, above its usual 31x. Analysts expect earnings growth.
RTB
RTB Digital Inc
There isn't enough reported data to score RTB yet.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
RTB Fundamentals
| Metric | Status |
|---|---|
| Under pressure | |
| Weak | |
| Weak | |
| Unavailable |
RTB's revenue, profitability and cash flow are currently under pressure. There isn't enough data to rate its balance sheet.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
RTB PE Valuation
RTB has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
RTB Forward outlook
There aren't enough analyst estimates for RTB to show an outlook.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the stronger earnings trend. Trailing diluted EPS is up 20% for AAPL versus RTB down 129%.
RTB Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2022 | -$264.35 | -$22.85 |
| Q2 2022 | -$206.41 | -$13.91 |
| Q1 2022 | -$287.66 | -$158.16 |
| Q4 2021 | -$240.53 | -$181.03 |
RTB is still losing money, but far less than before: $75.40 per share over the past year, against $287.66 at its worst in early 2022.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over RTB on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over RTB on profitability, with a higher operating margin.
RTB Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $2.3M | -16% |
| Q1 2026 | $2.5M | -83% |
| Q4 2025 | $2.8M | -81% |
| Q3 2025 | $2.8M | -78% |
| Q2 2025 | $2.8M | -77% |
| Q1 2025 | $15.1M | -9.8% |
| Q4 2024 | $14.7M | -34% |
| Q3 2024 | $12.6M | -28% |
RTB's revenue has slid since its 2023 peak: $2M last quarter, down 16% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | -384% | -266 points |
| Q1 2026 | -120% | -114 points |
| Q4 2025 | -131% | -93 points |
| Q3 2025 | -65% | -45 points |
| Q2 2025 | -118% | -27 points |
| Q1 2025 | -5.6% | +5.8 points |
| Q4 2024 | -38% | -25 points |
| Q3 2024 | -20% | -6.2 points |
RTB's operating margin was −384% last quarter, down 266 points from the same quarter a year ago, near the bottom of its range since 2019.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL has the edge over RTB on cash generation, producing positive trailing cash flow while its opponent burns cash.
RTB Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$3.1M | -125% |
| Q1 2026 | -$2.1M | +$13.5M |
| Q4 2025 | -$16.8M | -918% |
| Q3 2025 | -$3.1M | -119% |
| Q2 2025 | $12.4M | +$25.2M |
| Q1 2025 | -$15.6M | -201% |
| Q4 2024 | $2.1M | -63% |
| Q3 2024 | $16.4M | +273% |
RTB's free cash flow was −$25M over the past year, against $15M the year before.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over RTB on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
RTB Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +528% | +6.5M shares |
| 1 year | +3176% | +7.5M shares |
| 3 years | +5173% | +7.6M shares |
| 5 years | +7654% | +7.6M shares |
| Available history | +9656% | +7.7M shares |
RTB has 8M diluted shares, up 3176% from a year ago.
| Quarter | Spent |
|---|---|
| Q3 2024 | $4,000 |
| Q3 2023 | — |
| Q2 2023 | — |
| Q1 2023 | — |
| Q4 2022 | — |
| Q3 2022 | — |
| Q2 2022 | — |
| Q1 2022 | — |
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
RTB Net Leverage
RTB's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
RTB Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 37.5 | Neutral |
| Stochastic | 3.5 | Oversold |
RTB's weekly RSI is 38 (neutral) and its Stochastic is 3 (oversold).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
RTB PE vs Technology Sector
| Metric | RTB | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 28x | — |
RTB has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over RTB on trend strength, trading above more of its moving averages.
RTB Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $7.80 | 29% below |
| 20 week MA | $11.5 | 52% below |
| 50 week MA | $8.41 | 34% below |
| 100 week MA | $16.9 | 67% below |
| 200 week MA | $80.0 | 93% below |
RTB is in a downtrend: it's below all five of its weekly moving averages, and 93% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over RTB on returns for 2026, with the stronger performance.
RTB Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $189.0 | $1,806.0 | +856% |
| 2021 | $1,806.0 | $1,715.0 | -5% |
| 2022 | $1,715.0 | $171.5 | -90% |
| 2023 | $171.5 | $145.6 | -15% |
| 2024 | $145.6 | $48.3 | -67% |
| 2025 | $48.3 | $5.95 | -88% |
| 2026 YTD | $5.95 | $5.53 | -7.1% |
RTB has finished five years in a row lower, and it's down 7.1% so far in 2026.