AAPL

Apple Inc.

59
Fundamentals75/ 100
Valuation33/ 100
Upside potential54/ 100
Risk potential15/ 100

AAPL has lower modeled downside risk, despite its lower overall score.

PUBM

PubMatic, Inc.

63
Fundamentals72/ 100
Valuation50/ 100
Upside potential60/ 100
Risk potential33/ 100

PUBM has the edge over AAPL overall, supported by stronger valuation and stronger modeled upside.

AAPL Fundamentals

MetricStatus
Healthy
Strong
Strong
Strong

AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.

PUBM Fundamentals

MetricStatus
Healthy
Stable
Healthy
Strong

PUBM's revenue, cash flow and balance sheet are currently healthy, and its profitability is stable.

AAPL PE Valuation

CHEAPFAIREXPENSIVE11x22x33x44x
CHEAPFAIREXPENSIVE11x22x33x44x
LevelPEPriceVs current
Cheap26x$230-35%
Fair31x$279-21%
Expensive37x$328-7.5%
Forward38x$355—
Current40x$355—

Historical ranges are pointers, not guarantees.

AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.

PUBM PE Valuation

PUBM has no meaningful PE right now: it lost money over the past year. If it returns to profit as analysts expect, today's price would be 99x next year's earnings.

AAPL Forward outlook

MetricOutlook
Stable
Growth
Growth
Weakening
Moderate
Moderate

Analysts expect earnings and revenue growth for AAPL, but weaker profitability.

PUBM Forward outlook

MetricOutlook
--
Returning to profit
Growth
Strongly improving
Limited
High

PUBM has the edge over AAPL on the outlook, with more favorable profitability expectations.

AAPL Risk to reward

ScenarioChangePrice
Upside+17%$416.94
Downside-15%$301.30

Calculated from the latest close: $354.88 on Nov 12.

AAPL trails PUBM on modeled risk to reward, with less potential upside relative to its potential downside.

PUBM Risk to reward

ScenarioChangePrice
Upside+50%$28.47
Downside-33%$12.82

Calculated from the latest close: $19.02 on Nov 12.

PUBM has a better modeled risk to reward balance than AAPL, with more potential upside relative to its potential downside.

AAPL Earnings Per Share

Q4 2023: $6.43Q1 2024: $6.44Q2 2024: $6.58Q3 2024: $6.08Q4 2024: $6.30Q1 2025: $6.42Q2 2025: $6.59Q3 2025: $7.46Q4 2025: $7.90Q1 2026: $8.26Q2 2026: $8.71Q3 2026: $8.98Forward: $9.28
Q4 2023: $6.43Q1 2024: $6.44Q2 2024: $6.58Q3 2024: $6.08Q4 2024: $6.30Q1 2025: $6.42Q2 2025: $6.59Q3 2025: $7.46Q4 2025: $7.90Q1 2026: $8.26Q2 2026: $8.71Q3 2026: $8.98Forward: $9.28
QuarterTTM EPSYoY
Forward$9.28+3.3%
Q3 2026$8.98+20%
Q2 2026$8.71+32%
Q1 2026$8.26+29%
Q4 2025$7.90+25%
Q3 2025$7.46+23%
Q2 2025$6.59+0.2%
Q1 2025$6.42-0.3%
Q4 2024$6.30-2%

AAPL has the edge over PUBM on earnings quality, reporting a profit while its opponent remains loss making.

PUBM Earnings Per Share

Q4 2023: $-0.03Q1 2024: $0.03Q2 2024: $0.18Q3 2024: $0.13Q4 2024: $0.23Q1 2025: $0.08Q2 2025: $-0.07Q3 2025: $-0.19Q4 2025: $-0.31Q1 2026: $-0.38Q2 2026: $-0.30Q3 2026: $-0.05Forward: $0.19
Q4 2023: $-0.03Q1 2024: $0.03Q2 2024: $0.18Q3 2024: $0.13Q4 2024: $0.23Q1 2025: $0.08Q2 2025: $-0.07Q3 2025: $-0.19Q4 2025: $-0.31Q1 2026: $-0.38Q2 2026: $-0.30Q3 2026: $-0.05Forward: $0.19
QuarterTTM EPSYoY
Forward$0.19—
Q3 2026-$0.05+$0.14
Q2 2026-$0.30-$0.23
Q1 2026-$0.38-575%
Q4 2025-$0.31-235%
Q3 2025-$0.19-246%
Q2 2025-$0.07-139%
Q1 2025$0.08+167%
Q4 2024$0.23+$0.26

PUBM lost $0.05 per share over the past year, a smaller loss than the year before.

AAPL Quarterly Revenue

Q4 2023: $120BQ1 2024: $90.8BQ2 2024: $85.8BQ3 2024: $94.9BQ4 2024: $124BQ1 2025: $95.4BQ2 2025: $94BQ3 2025: $102BQ4 2025: $144BQ1 2026: $111BQ2 2026: $109BQ3 2026: $114B
Q4 2023: $120BQ1 2024: $90.8BQ2 2024: $85.8BQ3 2024: $94.9BQ4 2024: $124BQ1 2025: $95.4BQ2 2025: $94BQ3 2025: $102BQ4 2025: $144BQ1 2026: $111BQ2 2026: $109BQ3 2026: $114B
QuarterRevenueYoY
Q3 2026$114.5B+12%
Q2 2026$109.4B+16%
Q1 2026$111.2B+17%
Q4 2025$143.8B+16%
Q3 2025$102.5B+7.9%
Q2 2025$94B+9.6%
Q1 2025$95.4B+5.1%
Q4 2024$124.3B+4%

AAPL has the edge over PUBM on sales, with more consistent year-over-year improvement.

PUBM Quarterly Revenue

Q4 2023: $85MQ1 2024: $67MQ2 2024: $67MQ3 2024: $72MQ4 2024: $86MQ1 2025: $64MQ2 2025: $71MQ3 2025: $68MQ4 2025: $80MQ1 2026: $63MQ2 2026: $79MQ3 2026: $80M
Q4 2023: $85MQ1 2024: $67MQ2 2024: $67MQ3 2024: $72MQ4 2024: $86MQ1 2025: $64MQ2 2025: $71MQ3 2025: $68MQ4 2025: $80MQ1 2026: $63MQ2 2026: $79MQ3 2026: $80M
QuarterRevenueYoY
Q3 2026$79.6M+17%
Q2 2026$78.6M+11%
Q1 2026$62.6M-2%
Q4 2025$80M-6.4%
Q3 2025$68M-5.3%
Q2 2025$71.1M+5.7%
Q1 2025$63.8M-4.3%
Q4 2024$85.5M+1.1%

PUBM's revenue is growing: $80M last quarter, up 17% from the same quarter a year ago.

AAPL Free Cash Flow

Q4 2023: $37.5BQ1 2024: $20.7BQ2 2024: $26.7BQ3 2024: $23.9BQ4 2024: $27BQ1 2025: $20.9BQ2 2025: $24.4BQ3 2025: $26.5BQ4 2025: $51.6BQ1 2026: $26.7BQ2 2026: $31.9BQ3 2026: $25.9B
Q4 2023: $37.5BQ1 2024: $20.7BQ2 2024: $26.7BQ3 2024: $23.9BQ4 2024: $27BQ1 2025: $20.9BQ2 2025: $24.4BQ3 2025: $26.5BQ4 2025: $51.6BQ1 2026: $26.7BQ2 2026: $31.9BQ3 2026: $25.9B
QuarterFree cash flowYoY
Q3 2026$25.9B-2.4%
Q2 2026$31.9B+31%
Q1 2026$26.7B+28%
Q4 2025$51.6B+91%
Q3 2025$26.5B+11%
Q2 2025$24.4B-8.6%
Q1 2025$20.9B+0.9%
Q4 2024$27B-28%

AAPL has the edge over PUBM on cash flow, with more consistent year-over-year improvement.

PUBM Free Cash Flow

Q4 2023: $23MQ1 2024: $23MQ2 2024: $11MQ3 2024: $7MQ4 2024: $14MQ1 2025: $14MQ2 2025: $14MQ3 2025: $28MQ4 2025: $11MQ1 2026: $17MQ2 2026: $17MQ3 2026: $21M
Q4 2023: $23MQ1 2024: $23MQ2 2024: $11MQ3 2024: $7MQ4 2024: $14MQ1 2025: $14MQ2 2025: $14MQ3 2025: $28MQ4 2025: $11MQ1 2026: $17MQ2 2026: $17MQ3 2026: $21M
QuarterFree cash flowYoY
Q3 2026$20.9M-25%
Q2 2026$17.3M+27%
Q1 2026$17.3M+22%
Q4 2025$11.3M-18%
Q3 2025$27.7M+274%
Q2 2025$13.6M+21%
Q1 2025$14.2M-40%
Q4 2024$13.7M-42%

PUBM generated $67M in free cash flow over the past year, down 3.6% from the year before.

AAPL Total Shares

Q4 2023: 15.6BQ1 2024: 15.5BQ2 2024: 15.3BQ3 2024: 15.4BQ4 2024: 15.2BQ1 2025: 15.1BQ2 2025: 14.9BQ3 2025: 15BQ4 2025: 14.8BQ1 2026: 14.7BQ2 2026: 14.7BQ3 2026: 14.7B
Q4 2023: 15.6BQ1 2024: 15.5BQ2 2024: 15.3BQ3 2024: 15.4BQ4 2024: 15.2BQ1 2025: 15.1BQ2 2025: 14.9BQ3 2025: 15BQ4 2025: 14.8BQ1 2026: 14.7BQ2 2026: 14.7BQ3 2026: 14.7B
PeriodChange %Net change
Quarterly0%+5.6M shares
1 year-1.9%-284M shares
3 years-6.9%-1.1B shares
5 years-13%-2.1B shares
Available history-17%-3.1B shares

AAPL has the edge over PUBM on shareholder dilution, with a more favorable share count trend.

PUBM Total Shares

Q4 2023: 56MQ1 2024: 50MQ2 2024: 56MQ3 2024: 49MQ4 2024: 54MQ1 2025: 48MQ2 2025: 47MQ3 2025: 46MQ4 2025: 47MQ1 2026: 47MQ2 2026: 46MQ3 2026: 50M
Q4 2023: 56MQ1 2024: 50MQ2 2024: 56MQ3 2024: 49MQ4 2024: 54MQ1 2025: 48MQ2 2025: 47MQ3 2025: 46MQ4 2025: 47MQ1 2026: 47MQ2 2026: 46MQ3 2026: 50M
PeriodChange %Net change
Quarterly+9.3%+4.3M shares
1 year+9.8%+4.5M shares
3 years-9.9%-5.6M shares
5 years-11%-6.1M shares
Available history+16%+6.8M shares

PUBM has 50M diluted shares, up 9.8% from a year ago, despite $47M in buybacks over the past year.

AAPL Net Leverage

Q4 2023: 0.5xQ1 2024: 0.6xQ2 2024: 0.6xQ3 2024: 0.6xQ4 2024: 0.5xQ1 2025: 0.5xQ2 2025: 0.5xQ3 2025: 0.4xQ4 2025: 0.3xQ1 2026: 0.2xQ2 2026: 0.3xQ3 2026: 0.3x
Q4 2023: 0.5xQ1 2024: 0.6xQ2 2024: 0.6xQ3 2024: 0.6xQ4 2024: 0.5xQ1 2025: 0.5xQ2 2025: 0.5xQ3 2025: 0.4xQ4 2025: 0.3xQ1 2026: 0.2xQ2 2026: 0.3xQ3 2026: 0.3x
QuarterNet LeverageStatus
Q3 20260.3xVery low
Q2 20260.3xVery low
Q1 20260.2xVery low
Q4 20250.3xVery low
Q3 20250.4xVery low
Q2 20250.5xVery low
Q1 20250.5xVery low
Q4 20240.5xVery low

AAPL's net debt is less than a year of its operating earnings (EBITDA).

PUBM Net Leverage

Q4 2023: -2.6xQ1 2024: -2.3xQ2 2024: -2.0xQ3 2024: -2.2xQ4 2024: -3.5xQ1 2025: -4.7xQ2 2025: -4.7xQ3 2025: -13.1xQ4 2025: -83.6x
Q4 2023: -2.6xQ1 2024: -2.3xQ2 2024: -2.0xQ3 2024: -2.2xQ4 2024: -3.5xQ1 2025: -4.7xQ2 2025: -4.7xQ3 2025: -13.1xQ4 2025: -83.6x
QuarterNet LeverageStatus
Q4 2025-83.6xNet Cash
Q3 2025-13.1xNet Cash
Q2 2025-4.7xNet Cash
Q1 2025-4.7xNet Cash
Q4 2024-3.5xNet Cash
Q3 2024-2.2xNet Cash
Q2 2024-2.0xNet Cash
Q1 2024-2.3xNet Cash

PUBM has more cash than debt.

AAPL Weekly Momentum

MetricValueStatus
RSI68.1Neutral
Stochastic85.0Overbought

AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).

PUBM Weekly Momentum

MetricValueStatus
RSI65.8Neutral
Stochastic71.0Neutral

PUBM's weekly RSI is 66 (neutral) and its Stochastic is 71 (neutral).

AAPL PE vs Technology Sector

MetricAAPLSector medianRelative
PE40x28x42% above
PE %963561 pts above

AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.

PUBM PE vs Technology Sector

MetricPUBMSector medianRelative
PEN/A28x—

PUBM has no meaningful PE right now: it lost money over the past year.

AAPL Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$343.13.4% above
20 week MA$329.07.9% above
50 week MA$295.620% above
100 week MA$262.435% above
200 week MA$226.357% above

AAPL is in an uptrend: it's above all five of its weekly moving averages, and 57% above its 200-week average.

PUBM Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$17.87% above
20 week MA$16.317% above
50 week MA$12.059% above
100 week MA$11.466% above
200 week MA$14.135% above

PUBM has climbed back above all five of its weekly moving averages, and it's now 35% above its 200-week average.

AAPL Yearly ROI

YearStart priceEnd priceROI
2020$72.5$132.0+82%
2021$132.0$176.3+34%
2022$176.3$131.9-25%
2023$131.9$192.5+46%
2024$192.5$255.6+33%
2025$255.6$273.4+7%
2026 YTD$273.4$354.9+30%

AAPL has finished higher in five of the last six years. It's up 30% so far in 2026.

PUBM Yearly ROI

YearStart priceEnd priceROI
2020$25.1$30.4+22%
2021$30.4$34.8+14%
2022$34.8$12.6-64%
2023$12.6$16.3+29%
2024$16.3$15.1-7.4%
2025$15.1$8.98-41%
2026 YTD$8.98$19.0+112%

PUBM has the edge over AAPL on returns for 2026, with the stronger performance.

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