AAPL
Apple Inc.
AAPL has a slight edge over PRTH overall, supported by lower modeled downside and stronger fundamentals.
PRTH
Priority Technology Holdings, Inc.
PRTH offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
PRTH Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Healthy | |
| Weak |
PRTH's revenue, profitability and cash flow are currently healthy, but its balance sheet is weak.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL has the edge over PRTH in the historical PE scenario, which offers more potential upside but is not a forecast.
PRTH PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 6.8x | $7.91 | — |
| Cheap | 8.3x | $3.98 | -50% |
| Fair | 16x | $7.84 | -0.9% |
| Current | 16x | $7.91 | — |
| Expensive | 28x | $13.51 | +71% |
Historical ranges are pointers, not guarantees.
PRTH's PE is in its fair range at 16x. If earnings grow as analysts expect, today's price would be 6.8x next year's earnings, in its cheap range.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
PRTH Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Strongly weakening | |
| Limited | |
| High |
PRTH has the edge over AAPL on the outlook, with more favorable valuation expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL earned $8.98 per share over the past year, up 20% from the year before.
PRTH Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $1.17 | +144% |
| Q2 2021 | $0.20 | +$0.61 |
| Q1 2021 | $0.43 | +$0.93 |
| Q4 2020 | $0.38 | +$0.89 |
PRTH has the edge over AAPL in the latest year-over-year earnings comparison.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over PRTH on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over PRTH on profitability, with a higher operating margin.
PRTH Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $268.6M | +11% |
| Q2 2026 | $262.3M | +9.4% |
| Q1 2026 | $249.6M | +11% |
| Q4 2025 | $247.1M | +8.8% |
| Q3 2025 | $241.4M | +6.3% |
| Q2 2025 | $239.8M | +9.1% |
| Q1 2025 | $224.6M | +9.2% |
| Q4 2024 | $227.1M | +14% |
PRTH's revenue has grown year over year every quarter since late 2020: $269M last quarter, up 11% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 13% | -2.3 points |
| Q2 2026 | 13% | -3 points |
| Q1 2026 | 13% | -1.1 points |
| Q4 2025 | 14% | -1.5 points |
| Q3 2025 | 16% | -1.1 points |
| Q2 2025 | 16% | +0.5 points |
| Q1 2025 | 15% | +0.9 points |
| Q4 2024 | 15% | +4 points |
PRTH's operating margin was 13% last quarter, down 2.3 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
PRTH Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $34.9M | +16% |
| Q2 2026 | $24.4M | +165% |
| Q1 2026 | $18.3M | +277% |
| Q4 2025 | $30.9M | +62% |
| Q3 2025 | $30.1M | +107% |
| Q2 2025 | $9.2M | -61% |
| Q1 2025 | $4.9M | -27% |
| Q4 2024 | $19.1M | +638% |
PRTH has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over PRTH on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
PRTH Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.6% | +470K shares |
| 1 year | +3.9% | +3.2M shares |
| 3 years | +7.5% | +5.9M shares |
| 5 years | +25% | +16.8M shares |
| Available history | +26% | +17.2M shares |
PRTH has 84M diluted shares, up 3.9% from a year ago.
| Quarter | Spent |
|---|---|
| Q1 2023 | $777,000 |
| Q4 2022 | $2.8M |
| Q3 2022 | $2.6M |
| Q4 2021 | $680,000 |
| Q4 2020 | — |
| Q3 2020 | — |
| Q4 2019 | — |
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL has the edge over PRTH on leverage, with a lower net debt burden relative to earnings.
PRTH Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 4.3x | High |
| Q2 2026 | 4.4x | High |
| Q1 2026 | 4.6x | High |
| Q4 2025 | 4.7x | High |
| Q3 2025 | 4.8x | High |
| Q2 2025 | 4.4x | High |
| Q1 2025 | 4.5x | High |
| Q4 2024 | 4.6x | High |
PRTH's net debt is about 4.3 years of its operating earnings (EBITDA), down from 4.8 years a year ago.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
PRTH Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 66.4 | Neutral |
| Stochastic | 98.7 | Overbought |
PRTH's weekly RSI is 66 (neutral) and its Stochastic is 99 (overbought).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
PRTH PE vs Technology Sector
| Metric | PRTH | Sector median | Relative |
|---|---|---|---|
| PE | 16x | 28x | 41% below |
| PE % | 51 | 35 | 16 pts above |
PRTH has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL is in an uptrend: it's above all five of its weekly moving averages, and 57% above its 200-week average.
PRTH Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $7.83 | 1% above |
| 20 week MA | $6.78 | 17% above |
| 50 week MA | $6.09 | 30% above |
| 100 week MA | $7.02 | 13% above |
| 200 week MA | $5.67 | 40% above |
PRTH is in an uptrend: it's above all five of its weekly moving averages, and 40% above its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has finished higher in five of the last six years. It's up 30% so far in 2026.
PRTH Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $2.60 | $6.36 | +145% |
| 2021 | $6.36 | $7.21 | +13% |
| 2022 | $7.21 | $5.32 | -26% |
| 2023 | $5.32 | $3.56 | -33% |
| 2024 | $3.56 | $11.0 | +210% |
| 2025 | $11.0 | $5.53 | -50% |
| 2026 YTD | $5.53 | $7.91 | +43% |
PRTH has the edge over AAPL on returns for 2026, with the stronger performance.