AAPL
Apple Inc.
AAPL has a slight edge over PLUS overall, supported by stronger fundamentals.
PLUS
ePlus inc.
PLUS has slightly lower modeled downside risk, despite its lower overall score.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
PLUS Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Healthy | |
| Unavailable | |
| Strong |
PLUS's profitability and balance sheet are currently healthy, and its revenue is stable. There isn't enough data to rate its cash flow.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
PLUS PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 13x | $64.79 | -33% |
| Fair | 16x | $80.46 | -17% |
| Forward | 16x | $97.13 | — |
| Expensive | 18x | $92.10 | -5.2% |
| Current | 19x | $97.13 | — |
Historical ranges are pointers, not guarantees.
PLUS has the edge over AAPL in the historical PE scenario, which offers more potential upside but is not a forecast.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
PLUS Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Moderate |
PLUS has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over PLUS on earnings, with stronger typical year-over-year growth.
PLUS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $5.99 | +20% |
| Q3 2026 | $5.00 | +8.5% |
| Q2 2026 | $4.76 | +6.7% |
| Q1 2026 | $5.03 | +24% |
| Q4 2025 | $5.03 | +28% |
| Q3 2025 | $4.61 | +14% |
| Q2 2025 | $4.46 | +9.3% |
| Q1 2025 | $4.05 | -6.5% |
| Q4 2024 | $3.92 | -17% |
PLUS earned $5.00 per share over the past year, up 8.5% from the year before.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over PLUS on profitability, with a higher operating margin.
PLUS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $667.9M | +9.7% |
| Q2 2026 | $649.1M | +1.9% |
| Q1 2026 | $581.6M | +17% |
| Q4 2025 | $614.8M | +20% |
| Q3 2025 | $608.8M | +18% |
| Q2 2025 | $637.3M | +17% |
| Q1 2025 | $498.1M | -10% |
| Q4 2024 | $511M | +0.4% |
PLUS's revenue has grown year over year for six quarters in a row: $668M last quarter, up 9.7% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 8.5% | +0.4 points |
| Q2 2026 | 6% | +0.3 points |
| Q1 2026 | 6.5% | -0.5 points |
| Q4 2025 | 7.1% | +1.5 points |
| Q3 2025 | 8% | -0.3 points |
| Q2 2025 | 5.7% | -0.8 points |
| Q1 2025 | 7% | +1.7 points |
| Q4 2024 | 5.6% | -1.9 points |
PLUS's operating margin was 8.5% last quarter, about level with the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL has the stronger cash trend. Its trailing FCF is up 33% versus its history, compared with PLUS at down 16%.
PLUS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | -$59M | -$24.2M |
| Q2 2026 | $75.6M | +$174.6M |
| Q1 2026 | $103.8M | -36% |
| Q3 2025 | -$34.8M | -$13.1M |
| Q2 2025 | -$99M | -202% |
| Q1 2025 | $160.9M | +53% |
| Q4 2024 | $65.7M | -51% |
| Q3 2024 | -$21.6M | -169% |
PLUS usually generates cash, though not every quarter: the latest was −$59M, but it generated $86M over the past year.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
PLUS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.6% | -151K shares |
| 1 year | -1.9% | -495K shares |
| 3 years | -2.9% | -768K shares |
| 5 years | -3.5% | -953K shares |
| Available history | -3.2% | -845K shares |
PLUS has 26M diluted shares, down 1.9% from a year ago, with $62M in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $13.1M |
| Q2 2026 | $25.5M |
| Q1 2026 | $6.3M |
| Q4 2025 | $17M |
| Q3 2025 | $4M |
| Q2 2025 | $3.3M |
| Q1 2025 | $13.5M |
| Q4 2024 | $9.9M |
PLUS spent $62M buying back its own shares over the past year, up 101% from the year before.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
PLUS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -1.9x | Net Cash |
| Q2 2026 | -2.3x | Net Cash |
| Q1 2026 | -2.1x | Net Cash |
| Q4 2025 | -1.7x | Net Cash |
| Q3 2025 | -2.3x | Net Cash |
| Q2 2025 | -2.8x | Net Cash |
| Q1 2025 | -2.1x | Net Cash |
| Q4 2024 | -1.4x | Net Cash |
PLUS has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
PLUS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 64.4 | Neutral |
| Stochastic | 71.7 | Neutral |
PLUS's weekly RSI is 64 (neutral) and its Stochastic is 72 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
PLUS PE vs Technology Sector
| Metric | PLUS | Sector median | Relative |
|---|---|---|---|
| PE | 19x | 28x | 30% below |
| PE % | 90 | 35 | 55 pts above |
PLUS has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL is in an uptrend: it's above all five of its weekly moving averages, and 57% above its 200-week average.
PLUS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $93.6 | 3.8% above |
| 20 week MA | $90.9 | 6.9% above |
| 50 week MA | $86.6 | 12% above |
| 100 week MA | $78.9 | 23% above |
| 200 week MA | $74.6 | 30% above |
PLUS is in an uptrend: it's above all five of its weekly moving averages, and 30% above its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over PLUS on returns for 2026, with the stronger performance.
PLUS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $42.2 | $43.2 | +2.4% |
| 2021 | $43.2 | $52.5 | +22% |
| 2022 | $52.5 | $43.6 | -17% |
| 2023 | $43.6 | $79.8 | +83% |
| 2024 | $79.8 | $73.5 | -7.9% |
| 2025 | $73.5 | $90.0 | +22% |
| 2026 YTD | $90.0 | $97.1 | +7.9% |
PLUS has finished higher in four of the last six years. It's up 7.9% so far in 2026.