AAPL
Apple Inc.
AAPL has lower modeled downside risk, despite its lower overall score.
NOW
ServiceNow, Inc.
NOW has the edge over AAPL overall, supported by stronger valuation and stronger modeled upside.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
NOW Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Stable | |
| Strong | |
| Under pressure |
NOW's revenue and cash flow are currently healthy, and its profitability is stable, but its balance sheet is under pressure.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
NOW PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 22x | $101 | — |
| Current | 72x | $101 | — |
| Cheap | 83x | $115 | +14% |
| Fair | 141x | $196 | +95% |
| Expensive | 518x | $720 | +616% |
Historical ranges are pointers, not guarantees.
NOW has the edge over AAPL in the historical PE scenario, which offers more potential upside but is not a forecast.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
NOW Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Strong growth | |
| Stable | |
| Broad | |
| Moderate |
NOW has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over NOW on earnings, with more consistent year-over-year improvement.
NOW Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $4.55 | +227% |
| Q3 2026 | $1.39 | -16% |
| Q2 2026 | $1.60 | +0.6% |
| Q1 2026 | $1.68 | +14% |
| Q4 2025 | $1.67 | +22% |
| Q3 2025 | $1.66 | +29% |
| Q2 2025 | $1.59 | +43% |
| Q1 2025 | $1.47 | -21% |
| Q4 2024 | $1.37 | -18% |
NOW's earnings per share have fallen from their peak: $1.39 over the past year, against $1.87 in early 2024.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over NOW on profitability, with a higher operating margin.
NOW Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $4.1B | +21% |
| Q2 2026 | $4B | +24% |
| Q1 2026 | $3.8B | +22% |
| Q4 2025 | $3.6B | +21% |
| Q3 2025 | $3.4B | +22% |
| Q2 2025 | $3.2B | +22% |
| Q1 2025 | $3.1B | +19% |
| Q4 2024 | $3B | +21% |
NOW has the edge over AAPL on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 9.4% | -7.4 points |
| Q2 2026 | 4.1% | -7.1 points |
| Q1 2026 | 13% | -1.3 points |
| Q4 2025 | 12% | -0.2 points |
| Q3 2025 | 17% | +1.8 points |
| Q2 2025 | 11% | +2 points |
| Q1 2025 | 15% | +1.8 points |
| Q4 2024 | 13% | +1.6 points |
NOW's operating margin was 9.4% last quarter, down 7.4 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
NOW Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $748M | +29% |
| Q2 2026 | $473M | -10% |
| Q1 2026 | $1.5B | +3.9% |
| Q4 2025 | $2B | +45% |
| Q3 2025 | $578M | +23% |
| Q2 2025 | $526M | +47% |
| Q1 2025 | $1.5B | +22% |
| Q4 2024 | $1.4B | +2.8% |
NOW has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over NOW on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
NOW Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.8% | +8.7M shares |
| 1 year | -0.4% | -4.5M shares |
| 3 years | +1.1% | +11.6M shares |
| 5 years | +2.7% | +27.4M shares |
| Available history | +5.8% | +56.9M shares |
NOW has 1B diluted shares, about the same as a year ago.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | — |
| Q1 2026 | $2.2B |
| Q4 2025 | $597M |
| Q3 2025 | $584M |
| Q2 2025 | $361M |
| Q1 2025 | $298M |
| Q4 2024 | $296M |
NOW spent $2.8B buying back its own shares over the past year, up 83% from the year before.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL has the edge over NOW on leverage, with a lower net debt burden relative to earnings.
NOW Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 2.6x | Moderate |
| Q2 2026 | 2.6x | Moderate |
| Q1 2026 | -0.5x | Net Cash |
| Q4 2025 | -0.9x | Net Cash |
| Q3 2025 | -0.5x | Net Cash |
| Q2 2025 | -0.7x | Net Cash |
| Q1 2025 | -0.9x | Net Cash |
| Q4 2024 | -0.4x | Net Cash |
NOW's net debt is about 2.6 years of its operating earnings (EBITDA), after holding more cash than debt a year ago.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
NOW Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 40.7 | Neutral |
| Stochastic | 5.4 | Oversold |
NOW's weekly RSI is 41 (neutral) and its Stochastic is 5 (oversold).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL has the edge over NOW on valuation relative to its sector.
NOW PE vs Technology Sector
| Metric | NOW | Sector median | Relative |
|---|---|---|---|
| PE | 72x | 28x | 160% above |
| PE % | 7 | 35 | 28 pts below |
NOW is trading at 72x earnings, a 160% premium to the Technology sector's median of 28x.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over NOW on trend strength, trading above more of its moving averages.
NOW Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $127.4 | 21% below |
| 20 week MA | $123.9 | 19% below |
| 50 week MA | $119.0 | 15% below |
| 100 week MA | $153.4 | 34% below |
| 200 week MA | $145.0 | 31% below |
NOW is in a downtrend: it's below all five of its weekly moving averages, and 31% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over NOW on returns for 2026, with the stronger performance.
NOW Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $57.4 | $110.8 | +93% |
| 2021 | $110.8 | $129.7 | +17% |
| 2022 | $129.7 | $76.4 | -41% |
| 2023 | $76.4 | $141.3 | +85% |
| 2024 | $141.3 | $216.3 | +53% |
| 2025 | $216.3 | $153.9 | -29% |
| 2026 YTD | $153.9 | $100.7 | -35% |
NOW is down 35% so far in 2026, after finishing higher in four of the previous six years.