AAPL
Apple Inc.
AAPL has the edge over MKTW overall, supported by stronger fundamentals and lower modeled downside.
MKTW
MarketWise, Inc.
MKTW's outlook is improving despite an expensive valuation.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
MKTW Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Stable | |
| Strong | |
| Strong |
MKTW's cash flow and balance sheet are currently strong, and its revenue and profitability are stable.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL has the edge over MKTW in the historical PE scenario, which offers more potential upside but is not a forecast.
MKTW PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 4.2x | $3.56 | -84% |
| Fair | 6.6x | $5.62 | -75% |
| Forward | 8.7x | $22.30 | — |
| Current | 26x | $22.30 | — |
| Expensive | 28x | $23.38 | +4.9% |
Historical ranges are pointers, not guarantees.
MKTW's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 8.7x next year's earnings, in its fair range.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
MKTW Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Improving | |
| Limited | |
| Low |
MKTW has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over MKTW on earnings, with more consistent year-over-year improvement.
MKTW Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $2.56 | +201% |
| Q3 2026 | $0.85 | -69% |
| Q2 2026 | $0.90 | -69% |
| Q1 2026 | $1.67 | -48% |
| Q4 2025 | $2.31 | -36% |
| Q3 2025 | $2.72 | +13% |
| Q2 2025 | $2.94 | +84% |
| Q1 2025 | $3.21 | +301% |
| Q4 2024 | $3.60 | +260% |
MKTW's earnings per share have fallen from their peak: $0.85 over the past year, against $16.54 in late 2022.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over MKTW on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over MKTW on profitability, with a higher operating margin.
MKTW Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $80.1M | -1.5% |
| Q2 2026 | $75.8M | -5.2% |
| Q1 2026 | $77M | -7.8% |
| Q4 2025 | $83.4M | -14% |
| Q3 2025 | $81.3M | -16% |
| Q2 2025 | $80M | -24% |
| Q1 2025 | $83.5M | -23% |
| Q4 2024 | $97.5M | -13% |
MKTW's revenue has slid since its 2021 peak: $80M last quarter, down 1.5% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 20% | -2.1 points |
| Q2 2026 | -5.6% | -24 points |
| Q1 2026 | -1.4% | -22 points |
| Q4 2025 | 16% | -9 points |
| Q3 2025 | 22% | -0.6 points |
| Q2 2025 | 19% | -1.8 points |
| Q1 2025 | 20% | +0.3 points |
| Q4 2024 | 25% | +24 points |
MKTW's operating margin was 20% last quarter, down 2.1 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
MKTW Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $8.4M | +289% |
| Q2 2026 | $22.3M | +26% |
| Q1 2026 | -$2.5M | -251% |
| Q4 2025 | $24M | +307% |
| Q3 2025 | $2.2M | +$8M |
| Q2 2025 | $17.7M | +$21.5M |
| Q1 2025 | $1.7M | +$20.2M |
| Q4 2024 | $5.9M | -66% |
MKTW has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over MKTW on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
MKTW Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +11% | +292K shares |
| 1 year | +13% | +337K shares |
| 3 years | +75% | +1.3M shares |
| 5 years | +55% | +1M shares |
MKTW has 3M diluted shares, up 13% from a year ago, despite $2M in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $1.2M |
| Q2 2026 | $313,000 |
| Q1 2026 | $57,000 |
| Q4 2025 | $478,000 |
| Q3 2025 | $1.1M |
| Q2 2025 | $1.9M |
| Q4 2024 | — |
| Q3 2024 | — |
MKTW spent $2M buying back its own shares over the past year.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
MKTW Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -1.1x | Net Cash |
| Q2 2026 | -1.2x | Net Cash |
| Q1 2026 | -1.1x | Net Cash |
| Q4 2025 | -1.1x | Net Cash |
| Q3 2025 | -0.7x | Net Cash |
| Q2 2025 | -0.9x | Net Cash |
| Q1 2025 | -0.9x | Net Cash |
| Q4 2024 | -1.1x | Net Cash |
MKTW has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
MKTW Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 64.2 | Neutral |
| Stochastic | 68.7 | Neutral |
MKTW's weekly RSI is 64 (neutral) and its Stochastic is 69 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
MKTW PE vs Technology Sector
| Metric | MKTW | Sector median | Relative |
|---|---|---|---|
| PE | 26x | 28x | 5.8% below |
| PE % | 82 | 38 | 44 pts above |
MKTW has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over MKTW on trend strength, trading above more of its moving averages.
MKTW Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $20.0 | 11% above |
| 20 week MA | $19.5 | 14% above |
| 50 week MA | $17.6 | 27% above |
| 100 week MA | $16.3 | 37% above |
| 200 week MA | $24.8 | 10% below |
MKTW has bounced recently, but its long-term trend is still down: it's above its 8-, 20-, 50- and 100-week averages, but 10% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has finished higher in five of the last six years. It's up 30% so far in 2026.
MKTW Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $201.0 | $210.0 | +4.5% |
| 2021 | $210.0 | $146.0 | -30% |
| 2022 | $146.0 | $32.4 | -78% |
| 2023 | $32.4 | $54.6 | +69% |
| 2024 | $54.6 | $9.82 | -82% |
| 2025 | $9.82 | $14.2 | +45% |
| 2026 YTD | $14.2 | $22.3 | +57% |
MKTW has the edge over AAPL on returns for 2026, with the stronger performance.