AAPL
Apple Inc.
AAPL offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.
ITRN
Ituran Location and Control Ltd.
ITRN has the edge over AAPL overall, supported by stronger modeled upside and stronger valuation.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
ITRN Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Strong | |
| Strong |
ITRN's revenue, profitability, cash flow and balance sheet are all currently healthy.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL has the edge over ITRN in the historical PE scenario, which offers more potential upside but is not a forecast.
ITRN PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 11x | $36.54 | -26% |
| Forward | 12x | $49.12 | — |
| Fair | 14x | $44.85 | -8.7% |
| Current | 15x | $49.12 | — |
| Expensive | 18x | $59.34 | +21% |
Historical ranges are pointers, not guarantees.
ITRN's PE is in its fair range at 15x. If earnings grow as analysts expect, today's price would be 12x next year's earnings.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
ITRN Forward outlook
| Metric | Outlook |
|---|---|
| Improving | |
| Growth | |
| Growth | |
| Improving | |
| Limited | |
| High |
ITRN has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL earned $8.98 per share over the past year, up 20% from the year before.
ITRN Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $3.93 | +21% |
| Q2 2026 | $3.24 | +16% |
| Q1 2026 | $3.04 | +9.4% |
| Q4 2025 | $2.92 | +7.7% |
| Q3 2025 | $2.85 | +9.2% |
| Q2 2025 | $2.80 | +9.8% |
| Q1 2025 | $2.78 | +11% |
| Q4 2024 | $2.71 | +13% |
| Q3 2024 | $2.61 | +15% |
ITRN's earnings per share have climbed steadily: $3.24 over the past year, up 16% from the year before, and higher year over year for 23 quarters in a row.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over ITRN on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over ITRN on profitability, with a higher operating margin.
ITRN Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $104.8M | +21% |
| Q1 2026 | $102.7M | +19% |
| Q4 2025 | $93.5M | +13% |
| Q3 2025 | $92.3M | +11% |
| Q2 2025 | $86.8M | +2.3% |
| Q1 2025 | $86.5M | +1.7% |
| Q4 2024 | $82.9M | +6.5% |
| Q3 2024 | $83.5M | +3% |
ITRN's revenue has grown year over year for 21 quarters in a row: $105M last quarter, up 21% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | 23% | +1.5 points |
| Q1 2026 | 21% | -0.1 points |
| Q4 2025 | 22% | 0 points |
| Q3 2025 | 21% | -0.8 points |
| Q2 2025 | 21% | +0.3 points |
| Q1 2025 | 22% | +1.6 points |
| Q4 2024 | 22% | +0.7 points |
| Q3 2024 | 22% | +1.2 points |
ITRN's operating margin was 23% last quarter, up 1.5 points from the same quarter a year ago, near the top of its range since 2019.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
ITRN Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $25.6M | +49% |
| Q1 2026 | $12.9M | +46% |
| Q4 2025 | $26.9M | +48% |
| Q3 2025 | $17.8M | +24% |
| Q2 2025 | $17.2M | -13% |
| Q1 2025 | $8.8M | +7% |
| Q4 2024 | $18.2M | +2.7% |
| Q3 2024 | $14.4M | -13% |
ITRN has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over ITRN on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
ITRN Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -0.2% | -35K shares |
| 1 year | -0.6% | -121K shares |
| 3 years | -1.7% | -345K shares |
| 5 years | -5% | -1M shares |
| Available history | -6% | -1.3M shares |
ITRN has 20M diluted shares, down 0.6% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | $3M |
| Q1 2026 | $531,000 |
| Q4 2025 | $1.7M |
| Q3 2025 | $1.5M |
| Q2 2025 | — |
| Q1 2025 | — |
| Q4 2024 | — |
| Q3 2024 | — |
ITRN spent $7M buying back its own shares over the past year, after none the year before.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
ITRN Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q2 2026 | -0.9x | Net Cash |
| Q1 2026 | -1.0x | Net Cash |
| Q4 2025 | -1.0x | Net Cash |
| Q3 2025 | -0.9x | Net Cash |
| Q2 2025 | -0.9x | Net Cash |
| Q1 2025 | -0.8x | Net Cash |
| Q4 2024 | -0.8x | Net Cash |
| Q3 2024 | -0.7x | Net Cash |
ITRN has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
ITRN Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 41.3 | Neutral |
| Stochastic | 19.4 | Oversold |
ITRN's weekly RSI is 41 (neutral) and its Stochastic is 19 (oversold).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
ITRN PE vs Technology Sector
| Metric | ITRN | Sector median | Relative |
|---|---|---|---|
| PE | 15x | 28x | 46% below |
| PE % | 64 | 35 | 29 pts above |
ITRN has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over ITRN on trend strength, trading above more of its moving averages.
ITRN Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $51.0 | 3.7% below |
| 20 week MA | $52.5 | 6.5% below |
| 50 week MA | $52.1 | 5.8% below |
| 100 week MA | $44.3 | 11% above |
| 200 week MA | $35.1 | 40% above |
ITRN has pulled back, but its long-term trend is still up: it's below its 8-, 20- and 50-week averages, but 40% above its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over ITRN on returns for 2026, with the stronger performance.
ITRN Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $25.0 | $19.0 | -24% |
| 2021 | $19.0 | $26.0 | +37% |
| 2022 | $26.0 | $21.5 | -17% |
| 2023 | $21.5 | $27.2 | +27% |
| 2024 | $27.2 | $30.3 | +11% |
| 2025 | $30.3 | $43.4 | +43% |
| 2026 YTD | $43.4 | $49.1 | +13% |
ITRN has finished higher in four of the last six years. It's up 13% so far in 2026.