AAPL

Apple Inc.

59
Fundamentals75/ 100
Valuation33/ 100
Upside potential54/ 100
Risk potential15/ 100

AAPL offers stronger fundamentals, but that advantage does not outweigh its weaker overall profile.

IBM

International Business Machines Corporation

65
Fundamentals71/ 100
Valuation57/ 100
Upside potential62/ 100
Risk potential15/ 100

IBM has the edge over AAPL overall, supported by stronger valuation and stronger modeled upside.

AAPL Fundamentals

MetricStatus
Healthy
Strong
Strong
Strong

AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.

IBM Fundamentals

MetricStatus
Stable
Strong
Strong
Under pressure

IBM's profitability and cash flow are currently strong, and its revenue is stable, but its balance sheet is under pressure.

AAPL PE Valuation

CHEAPFAIREXPENSIVE11x22x33x44x
CHEAPFAIREXPENSIVE11x22x33x44x
LevelPEPriceVs current
Cheap26x$230-35%
Fair31x$279-21%
Expensive37x$328-7.5%
Forward38x$355—
Current40x$355—

Historical ranges are pointers, not guarantees.

AAPL has the edge over IBM in the historical PE scenario, which offers more potential upside but is not a forecast.

IBM PE Valuation

CHEAPFAIREXPENSIVE28x56x85x113x
CHEAPFAIREXPENSIVE28x56x85x113x
LevelPEPriceVs current
Cheap17x$194-21%
Forward19x$245—
Current21x$245—
Fair23x$274+12%
Expensive46x$538+120%

Historical ranges are pointers, not guarantees.

IBM's PE is in its cheap range at 21x. If earnings grow as analysts expect, today's price would be 19x next year's earnings.

AAPL Forward outlook

MetricOutlook
Stable
Growth
Growth
Weakening
Moderate
Moderate

Analysts expect earnings and revenue growth for AAPL, but weaker profitability.

IBM Forward outlook

MetricOutlook
Improving
Growth
Stable
Improving
Moderate
Moderate

Analysts expect IBM's earnings to grow and its profitability to improve, with its revenue holding steady.

AAPL Risk to reward

ScenarioChangePrice
Upside+17%$416.94
Downside-15%$301.30

Calculated from the latest close: $354.88 on Nov 12.

AAPL trails IBM on modeled risk to reward, with less potential upside relative to its potential downside.

IBM Risk to reward

ScenarioChangePrice
Upside+26%$307.43
Downside-15%$206.85

Calculated from the latest close: $244.67 on Nov 12.

IBM has a better modeled risk to reward balance than AAPL, with more potential upside relative to its potential downside.

AAPL Earnings Per Share

Q4 2023: $6.43Q1 2024: $6.44Q2 2024: $6.58Q3 2024: $6.08Q4 2024: $6.30Q1 2025: $6.42Q2 2025: $6.59Q3 2025: $7.46Q4 2025: $7.90Q1 2026: $8.26Q2 2026: $8.71Q3 2026: $8.98Forward: $9.28
Q4 2023: $6.43Q1 2024: $6.44Q2 2024: $6.58Q3 2024: $6.08Q4 2024: $6.30Q1 2025: $6.42Q2 2025: $6.59Q3 2025: $7.46Q4 2025: $7.90Q1 2026: $8.26Q2 2026: $8.71Q3 2026: $8.98Forward: $9.28
QuarterTTM EPSYoY
Forward$9.28+3.3%
Q3 2026$8.98+20%
Q2 2026$8.71+32%
Q1 2026$8.26+29%
Q4 2025$7.90+25%
Q3 2025$7.46+23%
Q2 2025$6.59+0.2%
Q1 2025$6.42-0.3%
Q4 2024$6.30-2%

AAPL earned $8.98 per share over the past year, up 20% from the year before.

IBM Earnings Per Share

Q4 2023: $8.14Q1 2024: $8.85Q2 2024: $9.09Q3 2024: $6.89Q4 2024: $6.43Q1 2025: $5.83Q2 2025: $6.18Q3 2025: $8.38Q4 2025: $11.17Q1 2026: $11.33Q2 2026: $11.29Q3 2026: $11.75Forward: $13.06
Q4 2023: $8.14Q1 2024: $8.85Q2 2024: $9.09Q3 2024: $6.89Q4 2024: $6.43Q1 2025: $5.83Q2 2025: $6.18Q3 2025: $8.38Q4 2025: $11.17Q1 2026: $11.33Q2 2026: $11.29Q3 2026: $11.75Forward: $13.06
QuarterTTM EPSYoY
Forward$13.06+11%
Q3 2026$11.75+40%
Q2 2026$11.29+83%
Q1 2026$11.33+94%
Q4 2025$11.17+74%
Q3 2025$8.38+22%
Q2 2025$6.18-32%
Q1 2025$5.83-34%
Q4 2024$6.43-21%

IBM earned $11.75 per share over the past year, up 40% from the year before.

AAPL Quarterly Revenue

Q4 2023: $120BQ1 2024: $90.8BQ2 2024: $85.8BQ3 2024: $94.9BQ4 2024: $124BQ1 2025: $95.4BQ2 2025: $94BQ3 2025: $102BQ4 2025: $144BQ1 2026: $111BQ2 2026: $109BQ3 2026: $114B
Q4 2023: $120BQ1 2024: $90.8BQ2 2024: $85.8BQ3 2024: $94.9BQ4 2024: $124BQ1 2025: $95.4BQ2 2025: $94BQ3 2025: $102BQ4 2025: $144BQ1 2026: $111BQ2 2026: $109BQ3 2026: $114B
QuarterRevenueYoY
Q3 2026$114.5B+12%
Q2 2026$109.4B+16%
Q1 2026$111.2B+17%
Q4 2025$143.8B+16%
Q3 2025$102.5B+7.9%
Q2 2025$94B+9.6%
Q1 2025$95.4B+5.1%
Q4 2024$124.3B+4%

AAPL has the edge over IBM on sales, with stronger typical year-over-year growth.

IBM Quarterly Revenue

Q4 2023: $17.4BQ1 2024: $14.5BQ2 2024: $15.8BQ3 2024: $15BQ4 2024: $17.6BQ1 2025: $14.5BQ2 2025: $17BQ3 2025: $16.3BQ4 2025: $19.7BQ1 2026: $15.9BQ2 2026: $17.2BQ3 2026: $17.1B
Q4 2023: $17.4BQ1 2024: $14.5BQ2 2024: $15.8BQ3 2024: $15BQ4 2024: $17.6BQ1 2025: $14.5BQ2 2025: $17BQ3 2025: $16.3BQ4 2025: $19.7BQ1 2026: $15.9BQ2 2026: $17.2BQ3 2026: $17.1B
QuarterRevenueYoY
Q3 2026$17.1B+4.7%
Q2 2026$17.2B+1.1%
Q1 2026$15.9B+9.5%
Q4 2025$19.7B+12%
Q3 2025$16.3B+9.1%
Q2 2025$17B+7.7%
Q1 2025$14.5B+0.5%
Q4 2024$17.6B+1%

IBM's revenue has grown year over year for 13 quarters in a row: $17.1B last quarter, up 4.7% from the same quarter a year ago.

AAPL Free Cash Flow

Q4 2023: $37.5BQ1 2024: $20.7BQ2 2024: $26.7BQ3 2024: $23.9BQ4 2024: $27BQ1 2025: $20.9BQ2 2025: $24.4BQ3 2025: $26.5BQ4 2025: $51.6BQ1 2026: $26.7BQ2 2026: $31.9BQ3 2026: $25.9B
Q4 2023: $37.5BQ1 2024: $20.7BQ2 2024: $26.7BQ3 2024: $23.9BQ4 2024: $27BQ1 2025: $20.9BQ2 2025: $24.4BQ3 2025: $26.5BQ4 2025: $51.6BQ1 2026: $26.7BQ2 2026: $31.9BQ3 2026: $25.9B
QuarterFree cash flowYoY
Q3 2026$25.9B-2.4%
Q2 2026$31.9B+31%
Q1 2026$26.7B+28%
Q4 2025$51.6B+91%
Q3 2025$26.5B+11%
Q2 2025$24.4B-8.6%
Q1 2025$20.9B+0.9%
Q4 2024$27B-28%

AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.

IBM Free Cash Flow

Q4 2023: $4.2BQ1 2024: $3.9BQ2 2024: $1.8BQ3 2024: $2.6BQ4 2024: $4BQ1 2025: $4.1BQ2 2025: $1.5BQ3 2025: $2.8BQ4 2025: $3.7BQ1 2026: $4.9BQ2 2026: $2.4BQ3 2026: $3.7B
Q4 2023: $4.2BQ1 2024: $3.9BQ2 2024: $1.8BQ3 2024: $2.6BQ4 2024: $4BQ1 2025: $4.1BQ2 2025: $1.5BQ3 2025: $2.8BQ4 2025: $3.7BQ1 2026: $4.9BQ2 2026: $2.4BQ3 2026: $3.7B
QuarterFree cash flowYoY
Q3 2026$3.7B+31%
Q2 2026$2.4B+59%
Q1 2026$4.9B+20%
Q4 2025$3.7B-9.2%
Q3 2025$2.8B+8.9%
Q2 2025$1.5B-19%
Q1 2025$4.1B+5%
Q4 2024$4B-3.3%

IBM has the edge over AAPL on cash flow, with stronger typical year-over-year growth.

AAPL Total Shares

Q4 2023: 15.6BQ1 2024: 15.5BQ2 2024: 15.3BQ3 2024: 15.4BQ4 2024: 15.2BQ1 2025: 15.1BQ2 2025: 14.9BQ3 2025: 15BQ4 2025: 14.8BQ1 2026: 14.7BQ2 2026: 14.7BQ3 2026: 14.7B
Q4 2023: 15.6BQ1 2024: 15.5BQ2 2024: 15.3BQ3 2024: 15.4BQ4 2024: 15.2BQ1 2025: 15.1BQ2 2025: 14.9BQ3 2025: 15BQ4 2025: 14.8BQ1 2026: 14.7BQ2 2026: 14.7BQ3 2026: 14.7B
PeriodChange %Net change
Quarterly0%+5.6M shares
1 year-1.9%-284M shares
3 years-6.9%-1.1B shares
5 years-13%-2.1B shares
Available history-17%-3.1B shares

AAPL has the edge over IBM on shareholder dilution, with a more favorable share count trend.

IBM Total Shares

Q4 2023: 922MQ1 2024: 933MQ2 2024: 934MQ3 2024: 924MQ4 2024: 937MQ1 2025: 945MQ2 2025: 948MQ3 2025: 949MQ4 2025: 949MQ1 2026: 952MQ2 2026: 953MQ3 2026: 954M
Q4 2023: 922MQ1 2024: 933MQ2 2024: 934MQ3 2024: 924MQ4 2024: 937MQ1 2025: 945MQ2 2025: 948MQ3 2025: 949MQ4 2025: 949MQ1 2026: 952MQ2 2026: 953MQ3 2026: 954M
PeriodChange %Net change
Quarterly0%+260K shares
1 year+0.5%+4.6M shares
3 years+3.2%+29.9M shares
5 years+5.3%+47.6M shares
Available history+2.1%+19.6M shares

IBM has 954M diluted shares, about the same as a year ago.

AAPL Net Leverage

Q4 2023: 0.5xQ1 2024: 0.6xQ2 2024: 0.6xQ3 2024: 0.6xQ4 2024: 0.5xQ1 2025: 0.5xQ2 2025: 0.5xQ3 2025: 0.4xQ4 2025: 0.3xQ1 2026: 0.2xQ2 2026: 0.3xQ3 2026: 0.3x
Q4 2023: 0.5xQ1 2024: 0.6xQ2 2024: 0.6xQ3 2024: 0.6xQ4 2024: 0.5xQ1 2025: 0.5xQ2 2025: 0.5xQ3 2025: 0.4xQ4 2025: 0.3xQ1 2026: 0.2xQ2 2026: 0.3xQ3 2026: 0.3x
QuarterNet LeverageStatus
Q3 20260.3xVery low
Q2 20260.3xVery low
Q1 20260.2xVery low
Q4 20250.3xVery low
Q3 20250.4xVery low
Q2 20250.5xVery low
Q1 20250.5xVery low
Q4 20240.5xVery low

AAPL has the edge over IBM on leverage, with a lower net debt burden relative to earnings.

IBM Net Leverage

Q4 2023: 3.8xQ1 2024: 3.8xQ2 2024: 3.6xQ3 2024: 4.3xQ4 2024: 4.4xQ1 2025: 5.6xQ2 2025: 5.5xQ3 2025: 4.2xQ4 2025: 3.5xQ1 2026: 4.0xQ2 2026: 3.9xQ3 2026: 3.9x
Q4 2023: 3.8xQ1 2024: 3.8xQ2 2024: 3.6xQ3 2024: 4.3xQ4 2024: 4.4xQ1 2025: 5.6xQ2 2025: 5.5xQ3 2025: 4.2xQ4 2025: 3.5xQ1 2026: 4.0xQ2 2026: 3.9xQ3 2026: 3.9x
QuarterNet LeverageStatus
Q3 20263.9xElevated
Q2 20263.9xElevated
Q1 20264.0xHigh
Q4 20253.5xElevated
Q3 20254.2xHigh
Q2 20255.5xHigh
Q1 20255.6xHigh
Q4 20244.4xHigh

IBM's net debt is about 3.9 years of its operating earnings (EBITDA), down from 4.2 years a year ago.

AAPL Weekly Momentum

MetricValueStatus
RSI68.1Neutral
Stochastic85.0Overbought

AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).

IBM Weekly Momentum

MetricValueStatus
RSI50.1Neutral
Stochastic74.8Neutral

IBM's weekly RSI is 50 (neutral) and its Stochastic is 75 (neutral).

AAPL PE vs Technology Sector

MetricAAPLSector medianRelative
PE40x28x42% above
PE %963561 pts above

AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.

IBM PE vs Technology Sector

MetricIBMSector medianRelative
PE21x28x25% below
PE %31354 pts below

IBM has the edge over AAPL on valuation relative to its sector.

AAPL Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$343.13.4% above
20 week MA$329.07.9% above
50 week MA$295.620% above
100 week MA$262.435% above
200 week MA$226.357% above

AAPL has the edge over IBM on trend strength, trading above more of its moving averages.

IBM Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$238.62.6% above
20 week MA$239.32.2% above
50 week MA$256.64.6% below
100 week MA$258.55.3% below
200 week MA$212.315% above

IBM's trend is mixed: it's above three of its five weekly moving averages, and 15% above its 200-week average.

AAPL Yearly ROI

YearStart priceEnd priceROI
2020$72.5$132.0+82%
2021$132.0$176.3+34%
2022$176.3$131.9-25%
2023$131.9$192.5+46%
2024$192.5$255.6+33%
2025$255.6$273.4+7%
2026 YTD$273.4$354.9+30%

AAPL has the edge over IBM on returns for 2026, with the stronger performance.

IBM Yearly ROI

YearStart priceEnd priceROI
2020$129.3$119.2-7.8%
2021$119.2$130.6+9.6%
2022$130.6$141.7+8.4%
2023$141.7$163.6+15%
2024$163.6$222.8+36%
2025$222.8$305.1+37%
2026 YTD$305.1$244.7-20%

IBM has finished higher in five of the last six years. It's down 20% so far in 2026.

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