AAPL
Apple Inc.
AAPL has lower modeled downside risk, despite its lower overall score.
HUBS
HubSpot, Inc.
HUBS has the edge over AAPL overall, supported by stronger valuation and stronger modeled upside.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
HUBS Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Healthy | |
| Strong | |
| Strong |
HUBS's revenue, profitability, cash flow and balance sheet are all currently healthy.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
HUBS PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 13x | $216 | — |
| Current | 52x | $216 | — |
| Cheap | 81x | $340 | +58% |
| Fair | 117x | $487 | +126% |
| Expensive | 6,152x | $25,716 | +11814% |
Historical ranges are pointers, not guarantees.
HUBS has the edge over AAPL in the historical PE scenario, which offers more potential upside but is not a forecast.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
HUBS Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Moderate | |
| Moderate |
HUBS has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL earned $8.98 per share over the past year, up 20% from the year before.
HUBS Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $16.09 | +285% |
| Q3 2026 | $4.18 | +$4.26 |
| Q2 2026 | $2.82 | +$3.05 |
| Q1 2026 | $1.90 | +$2.35 |
| Q4 2025 | $0.86 | +856% |
| Q3 2025 | -$0.08 | +$0.17 |
| Q2 2025 | -$0.23 | +$0.29 |
| Q1 2025 | -$0.45 | +$2.18 |
| Q4 2024 | $0.09 | +$3.62 |
HUBS has the edge over AAPL on earnings, with more consistent year-over-year improvement.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over HUBS on profitability, with a higher operating margin.
HUBS Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $947.6M | +17% |
| Q2 2026 | $911.7M | +20% |
| Q1 2026 | $881M | +23% |
| Q4 2025 | $846.7M | +20% |
| Q3 2025 | $809.5M | +21% |
| Q2 2025 | $760.9M | +19% |
| Q1 2025 | $714.1M | +16% |
| Q4 2024 | $703.2M | +21% |
HUBS has the edge over AAPL on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 7.6% | +6.2 points |
| Q2 2026 | 4.8% | +8 points |
| Q1 2026 | 3.2% | +7 points |
| Q4 2025 | 5.7% | +7.2 points |
| Q3 2025 | 1.4% | +2.8 points |
| Q2 2025 | -3.2% | +0.5 points |
| Q1 2025 | -3.9% | -0.1 points |
| Q4 2024 | -1.5% | +2.6 points |
HUBS's operating margin was 7.6% last quarter, up 6.2 points from the same quarter a year ago, near the top of its range since 2019.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
HUBS Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $222M | +25% |
| Q2 2026 | $203.1M | +37% |
| Q1 2026 | $183.4M | +24% |
| Q4 2025 | $234M | +29% |
| Q3 2025 | $177M | +19% |
| Q2 2025 | $148.3M | +35% |
| Q1 2025 | $148.2M | +22% |
| Q4 2024 | $181.4M | +90% |
HUBS has the edge over AAPL on cash flow, with more consistent year-over-year improvement.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
HUBS Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -2.1% | -1.1M shares |
| 1 year | -6% | -3.1M shares |
| 3 years | -1% | -516K shares |
| 5 years | +5.3% | +2.5M shares |
| Available history | +18% | +7.5M shares |
HUBS has the edge over AAPL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $230.8M |
| Q2 2026 | $536.2M |
| Q1 2026 | $206.7M |
| Q4 2025 | $14.7M |
| Q3 2025 | $360.3M |
HUBS spent $988M buying back its own shares over the past year.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
HUBS Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -3.9x | Net Cash |
| Q2 2026 | -4.2x | Net Cash |
| Q1 2026 | -5.9x | Net Cash |
| Q1 2025 | -1,561.9x | Net Cash |
HUBS has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
HUBS Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 46.4 | Neutral |
| Stochastic | 36.2 | Neutral |
HUBS's weekly RSI is 46 (neutral) and its Stochastic is 36 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL has the edge over HUBS on valuation relative to its sector.
HUBS PE vs Technology Sector
| Metric | HUBS | Sector median | Relative |
|---|---|---|---|
| PE | 52x | 28x | 85% above |
| PE % | 2 | 35 | 33 pts below |
HUBS is trading at 52x earnings, a 85% premium to the Technology sector's median of 28x.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over HUBS on trend strength, trading above more of its moving averages.
HUBS Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $226.2 | 4.6% below |
| 20 week MA | $225.0 | 4.1% below |
| 50 week MA | $248.8 | 13% below |
| 100 week MA | $408.5 | 47% below |
| 200 week MA | $468.0 | 54% below |
HUBS is in a downtrend: it's below all five of its weekly moving averages, and 54% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over HUBS on returns for 2026, with the stronger performance.
HUBS Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $158.3 | $414.8 | +162% |
| 2021 | $414.8 | $675.0 | +63% |
| 2022 | $675.0 | $281.2 | -58% |
| 2023 | $281.2 | $580.5 | +106% |
| 2024 | $580.5 | $708.2 | +22% |
| 2025 | $708.2 | $398.2 | -44% |
| 2026 YTD | $398.2 | $215.8 | -46% |
HUBS's yearly returns have swung widely, from +162% in 2020 to −58% in 2022. It's down 46% so far in 2026.