AAPL
Apple Inc.
AAPL has the edge over GIFT overall, supported by lower modeled downside and stronger fundamentals.
GIFT
Giftify, Inc.
GIFT offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
GIFT Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Under pressure | |
| Under pressure | |
| Unavailable |
GIFT's revenue is currently healthy, but its profitability and cash flow are under pressure. There isn't enough data to rate its balance sheet.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
GIFT PE Valuation
GIFT has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
GIFT Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Growth | |
| Strongly improving | |
| Limited | |
| High |
GIFT has the edge over AAPL on the outlook, with more favorable profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over GIFT on earnings quality, reporting a profit while its opponent remains loss making.
GIFT Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q3 2026 | -$0.23 | +$0.19 |
| Q2 2026 | -$0.27 | +$0.23 |
| Q1 2026 | -$0.32 | +$0.39 |
| Q4 2025 | -$0.35 | +$0.38 |
| Q3 2025 | -$0.42 | -$0.07 |
| Q3 2020 | -$4.18 | -$2.72 |
| Q2 2020 | -$4.28 | -$3.11 |
GIFT is still losing money, but far less than before: $0.23 per share over the past year, against $4.70 at its worst in late 2019.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over GIFT on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over GIFT on profitability, with a higher operating margin.
GIFT Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $22.3M | +19% |
| Q2 2026 | $21.7M | +4% |
| Q1 2026 | $21.4M | -4.1% |
| Q4 2025 | $21.2M | -12% |
| Q3 2025 | $18.8M | -19% |
| Q2 2025 | $20.9M | +4.4% |
| Q1 2025 | $22.3M | +3.5% |
| Q4 2024 | $24.2M | -71% |
GIFT's revenue is recovering but still below its 2023 peak: $22M last quarter, up 19% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -7.1% | +6.1 points |
| Q2 2026 | -5.8% | +6.6 points |
| Q1 2026 | -12% | +1.7 points |
| Q4 2025 | -10% | +7.2 points |
| Q3 2025 | -13% | +3 points |
| Q2 2025 | -12% | +25 points |
| Q1 2025 | -14% | -0.5 points |
| Q4 2024 | -17% | -17 points |
GIFT's operating margin was −7.1% last quarter, up 6.1 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL has the stronger cash trend. Its trailing FCF is up 33% versus its history, compared with GIFT at down 34%.
GIFT Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2024 | -$246.9K | -$226.9K |
| Q2 2024 | -$2.6M | -$1.9M |
| Q1 2024 | -$231.5K | +$119.4K |
| Q3 2023 | -$20.1K | +$661.3K |
| Q2 2023 | -$630.3K | -259% |
| Q1 2023 | -$350.8K | +$80.5K |
| Q4 2020 | -$9K | +$188K |
| Q3 2020 | -$345K | -$77K |
GIFT has burned cash in almost every quarter: −$2M over the past year, against −$3M the year before.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over GIFT on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
GIFT Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +3.1% | +1.1M shares |
| 1 year | +16% | +4.8M shares |
| 3 years | +146% | +20.9M shares |
| 5 years | +1079% | +32.2M shares |
| Available history | +1478% | +33M shares |
GIFT has 35M diluted shares, up 16% from a year ago.
| Quarter | Spent |
|---|---|
| Q4 2020 | — |
| Q3 2020 | — |
| Q2 2020 | — |
| Q1 2020 | — |
| Q4 2019 | — |
| Q3 2019 | — |
| Q2 2019 | — |
| Q1 2019 | — |
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
GIFT Net Leverage
GIFT's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
GIFT Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 39.3 | Neutral |
| Stochastic | 29.2 | Neutral |
GIFT's weekly RSI is 39 (neutral) and its Stochastic is 29 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
GIFT PE vs Technology Sector
GIFT has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over GIFT on trend strength, trading above more of its moving averages.
GIFT Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $0.60 | 6.7% below |
| 20 week MA | $0.75 | 25% below |
| 50 week MA | $0.90 | 38% below |
| 100 week MA | $1.12 | 50% below |
| 200 week MA | $2.28 | 75% below |
GIFT is in a downtrend: it's below all five of its weekly moving averages, and 75% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over GIFT on returns for 2026, with the stronger performance.
GIFT Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $1.60 | $0.80 | -50% |
| 2022 | $0.80 | $1.51 | +89% |
| 2023 | $1.51 | $4.00 | +165% |
| 2024 | $4.00 | $1.04 | -74% |
| 2025 | $1.04 | $1.05 | +1% |
| 2026 YTD | $1.05 | $0.56 | -47% |
GIFT's yearly returns have swung widely, from +165% in 2023 to −74% in 2024. It's down 47% so far in 2026.