AAPL
Apple Inc.
AAPL's fundamentals are strong, but it looks expensive: trading at 40x earnings, above its usual 31x. Analysts expect earnings growth.
FIRY
Firy Inc.
There isn't enough reported data to score FIRY yet.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
FIRY Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Under pressure | |
| Weak | |
| Unavailable |
FIRY's revenue is currently healthy, but its profitability and cash flow are under pressure. There isn't enough data to rate its balance sheet.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
FIRY PE Valuation
FIRY has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
FIRY Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Stable | |
| -- | |
| Limited | |
| -- |
Analysts expect FIRY's losses to shrink, with revenue holding steady.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over FIRY on earnings quality, reporting a profit while its opponent remains loss making.
FIRY Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | -$4.51 | +$0.31 |
| Q1 2026 | -$4.15 | -$1.93 |
| Q4 2025 | -$4.51 | -$1.89 |
| Q3 2025 | -$4.76 | -$2.86 |
| Q2 2025 | -$4.82 | -$2.55 |
| Q1 2025 | -$2.22 | +$2.54 |
| Q4 2024 | -$2.62 | +$2.49 |
| Q3 2024 | -$1.90 | +$9.32 |
FIRY is still losing money, but far less than before: $4.51 per share over the past year, against $21.00 at its worst in late 2022.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over FIRY on sales, with more consistent year-over-year improvement.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over FIRY on profitability, with a higher operating margin.
FIRY Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $31M | +23% |
| Q1 2026 | $29.1M | +33% |
| Q4 2025 | $30M | +69% |
| Q3 2025 | $27.4M | +11% |
| Q2 2025 | $25.2M | -0.3% |
| Q1 2025 | $21.9M | -13% |
| Q4 2024 | $17.8M | -43% |
| Q3 2024 | $24.6M | -33% |
FIRY's revenue is recovering but still below its 2021 peak: $31M last quarter, up 23% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | -70% | -6.2 points |
| Q1 2026 | -30% | +41 points |
| Q4 2025 | -54% | +82 points |
| Q3 2025 | -59% | +26 points |
| Q2 2025 | -63% | -165 points |
| Q1 2025 | -71% | +36 points |
| Q4 2024 | -136% | -70 points |
| Q3 2024 | -85% | +0.8 points |
FIRY's operating margin was −70% last quarter, down 6.2 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL has the edge over FIRY on cash generation, producing positive trailing cash flow while its opponent burns cash.
FIRY Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | -$17.6M | +$3.8M |
| Q1 2026 | -$7.1M | +$5M |
| Q4 2025 | -$12M | +$8.7M |
| Q3 2025 | -$24.8M | -$13.4M |
| Q2 2025 | -$21.5M | -178% |
| Q1 2025 | -$12.1M | -$7.2M |
| Q4 2024 | -$20.7M | -$7.3M |
| Q3 2024 | -$11.4M | +$7.5M |
FIRY has burned cash in almost every quarter: −$61M over the past year, against −$66M the year before.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over FIRY on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
FIRY Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +1.5% | +242K shares |
| 1 year | +3.8% | +583K shares |
| 3 years | -23% | -4.9M shares |
| 5 years | -17% | -3.2M shares |
FIRY has 16M diluted shares, up 3.8% from a year ago.
| Quarter | Spent |
|---|---|
| Q2 2026 | — |
| Q1 2026 | — |
| Q4 2025 | $1.5M |
| Q3 2025 | $15,000 |
| Q2 2025 | $3M |
| Q1 2025 | $4.7M |
| Q4 2024 | $8.4M |
| Q3 2024 | $135,000 |
FIRY spent $2M buying back its own shares over the past year, down 90% from the year before.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
FIRY Net Leverage
FIRY's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
FIRY Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 62.0 | Neutral |
| Stochastic | 62.7 | Neutral |
FIRY's weekly RSI is 62 (neutral) and its Stochastic is 63 (neutral).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
FIRY PE vs Technology Sector
FIRY has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL is in an uptrend: it's above all five of its weekly moving averages, and 57% above its 200-week average.
FIRY Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $12.0 | 0.2% above |
| 20 week MA | $10.5 | 15% above |
| 50 week MA | $7.38 | 63% above |
| 100 week MA | $6.85 | 76% above |
| 200 week MA | $7.36 | 64% above |
FIRY has climbed back above all five of its weekly moving averages, and it's now 64% above its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has finished higher in five of the last six years. It's up 30% so far in 2026.
FIRY Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $197.0 | $380.4 | +93% |
| 2021 | $380.4 | $170.2 | -55% |
| 2022 | $170.2 | $10.5 | -94% |
| 2023 | $10.5 | $6.24 | -41% |
| 2024 | $6.24 | $5.21 | -17% |
| 2025 | $5.21 | $4.67 | -10% |
| 2026 YTD | $4.67 | $12.1 | +158% |
FIRY has the edge over AAPL on returns for 2026, with the stronger performance.