AAPL

Apple Inc.

59
Fundamentals75/ 100
Valuation33/ 100
Upside potential54/ 100
Risk potential15/ 100

AAPL has the edge over EBAY overall, supported by stronger valuation and stronger fundamentals.

EBAY

eBay Inc.

56
Fundamentals66/ 100
Valuation21/ 100
Upside potential52/ 100
Risk potential17/ 100

EBAY's outlook is improving despite an expensive valuation.

AAPL Fundamentals

MetricStatus
Healthy
Strong
Strong
Strong

AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.

EBAY Fundamentals

MetricStatus
Healthy
Healthy
Strong
Stable

EBAY's revenue, profitability and cash flow are currently healthy, and its balance sheet is stable.

AAPL PE Valuation

CHEAPFAIREXPENSIVE11x22x33x44x
CHEAPFAIREXPENSIVE11x22x33x44x
LevelPEPriceVs current
Cheap26x$230-35%
Fair31x$279-21%
Expensive37x$328-7.5%
Forward38x$355—
Current40x$355—

Historical ranges are pointers, not guarantees.

AAPL has the edge over EBAY in the historical PE scenario, which offers more potential upside but is not a forecast.

EBAY PE Valuation

CHEAPFAIREXPENSIVE31x61x92x122x
CHEAPFAIREXPENSIVE31x61x92x122x
LevelPEPriceVs current
Cheap6.9x$31.50-74%
Fair16x$71.96-40%
Forward18x$120—
Expensive22x$99.04-18%
Current26x$120—

Historical ranges are pointers, not guarantees.

EBAY's PE is in its expensive range at 26x. If earnings grow as analysts expect, today's price would be 18x next year's earnings.

AAPL Forward outlook

MetricOutlook
Stable
Growth
Growth
Weakening
Moderate
Moderate

Analysts expect earnings and revenue growth for AAPL, but weaker profitability.

EBAY Forward outlook

MetricOutlook
Strongly improving
Growth
Growth
Stable
Moderate
Moderate

EBAY has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.

AAPL Risk to reward

ScenarioChangePrice
Upside+17%$416.94
Downside-15%$301.30

Calculated from the latest close: $354.88 on Nov 12.

AAPL has a better modeled risk to reward balance than EBAY, with more potential upside relative to its potential downside.

EBAY Risk to reward

ScenarioChangePrice
Upside+18%$142.26
Downside-17%$100.06

Calculated from the latest close: $120.14 on Nov 12.

EBAY trails AAPL on modeled risk to reward, with less potential upside relative to its potential downside.

AAPL Earnings Per Share

Q4 2023: $6.43Q1 2024: $6.44Q2 2024: $6.58Q3 2024: $6.08Q4 2024: $6.30Q1 2025: $6.42Q2 2025: $6.59Q3 2025: $7.46Q4 2025: $7.90Q1 2026: $8.26Q2 2026: $8.71Q3 2026: $8.98Forward: $9.28
Q4 2023: $6.43Q1 2024: $6.44Q2 2024: $6.58Q3 2024: $6.08Q4 2024: $6.30Q1 2025: $6.42Q2 2025: $6.59Q3 2025: $7.46Q4 2025: $7.90Q1 2026: $8.26Q2 2026: $8.71Q3 2026: $8.98Forward: $9.28
QuarterTTM EPSYoY
Forward$9.28+3.3%
Q3 2026$8.98+20%
Q2 2026$8.71+32%
Q1 2026$8.26+29%
Q4 2025$7.90+25%
Q3 2025$7.46+23%
Q2 2025$6.59+0.2%
Q1 2025$6.42-0.3%
Q4 2024$6.30-2%

AAPL has the edge over EBAY on earnings, with more consistent year-over-year improvement.

EBAY Earnings Per Share

Q4 2023: $5.19Q1 2024: $4.99Q2 2024: $5.12Q3 2024: $3.95Q4 2024: $3.94Q1 2025: $4.15Q2 2025: $4.49Q3 2025: $4.55Q4 2025: $4.34Q1 2026: $4.40Q2 2026: $4.82Q3 2026: $4.57Forward: $6.63
Q4 2023: $5.19Q1 2024: $4.99Q2 2024: $5.12Q3 2024: $3.95Q4 2024: $3.94Q1 2025: $4.15Q2 2025: $4.49Q3 2025: $4.55Q4 2025: $4.34Q1 2026: $4.40Q2 2026: $4.82Q3 2026: $4.57Forward: $6.63
QuarterTTM EPSYoY
Forward$6.63+45%
Q3 2026$4.57+0.4%
Q2 2026$4.82+7.3%
Q1 2026$4.40+6%
Q4 2025$4.34+10%
Q3 2025$4.55+15%
Q2 2025$4.49-12%
Q1 2025$4.15-17%
Q4 2024$3.94-24%

EBAY's earnings per share have fallen from their peak: $4.57 over the past year, against $20.25 in late 2021.

AAPL Quarterly Revenue

Q4 2023: $120BQ1 2024: $90.8BQ2 2024: $85.8BQ3 2024: $94.9BQ4 2024: $124BQ1 2025: $95.4BQ2 2025: $94BQ3 2025: $102BQ4 2025: $144BQ1 2026: $111BQ2 2026: $109BQ3 2026: $114B
Q4 2023: $120BQ1 2024: $90.8BQ2 2024: $85.8BQ3 2024: $94.9BQ4 2024: $124BQ1 2025: $95.4BQ2 2025: $94BQ3 2025: $102BQ4 2025: $144BQ1 2026: $111BQ2 2026: $109BQ3 2026: $114B
QuarterRevenueYoY
Q3 2026$114.5B+12%
Q2 2026$109.4B+16%
Q1 2026$111.2B+17%
Q4 2025$143.8B+16%
Q3 2025$102.5B+7.9%
Q2 2025$94B+9.6%
Q1 2025$95.4B+5.1%
Q4 2024$124.3B+4%

AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.

EBAY Quarterly Revenue

Q4 2023: $2.6BQ1 2024: $2.6BQ2 2024: $2.6BQ3 2024: $2.6BQ4 2024: $2.6BQ1 2025: $2.6BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3BQ1 2026: $3.1BQ2 2026: $3.1BQ3 2026: $3.2B
Q4 2023: $2.6BQ1 2024: $2.6BQ2 2024: $2.6BQ3 2024: $2.6BQ4 2024: $2.6BQ1 2025: $2.6BQ2 2025: $2.7BQ3 2025: $2.8BQ4 2025: $3BQ1 2026: $3.1BQ2 2026: $3.1BQ3 2026: $3.2B
QuarterRevenueYoY
Q3 2026$3.2B+14%
Q2 2026$3.1B+15%
Q1 2026$3.1B+19%
Q4 2025$3B+15%
Q3 2025$2.8B+9.5%
Q2 2025$2.7B+6.1%
Q1 2025$2.6B+1.1%
Q4 2024$2.6B+0.7%

EBAY has the edge over AAPL on sales, with stronger typical year-over-year growth.

AAPL Free Cash Flow

Q4 2023: $37.5BQ1 2024: $20.7BQ2 2024: $26.7BQ3 2024: $23.9BQ4 2024: $27BQ1 2025: $20.9BQ2 2025: $24.4BQ3 2025: $26.5BQ4 2025: $51.6BQ1 2026: $26.7BQ2 2026: $31.9BQ3 2026: $25.9B
Q4 2023: $37.5BQ1 2024: $20.7BQ2 2024: $26.7BQ3 2024: $23.9BQ4 2024: $27BQ1 2025: $20.9BQ2 2025: $24.4BQ3 2025: $26.5BQ4 2025: $51.6BQ1 2026: $26.7BQ2 2026: $31.9BQ3 2026: $25.9B
QuarterFree cash flowYoY
Q3 2026$25.9B-2.4%
Q2 2026$31.9B+31%
Q1 2026$26.7B+28%
Q4 2025$51.6B+91%
Q3 2025$26.5B+11%
Q2 2025$24.4B-8.6%
Q1 2025$20.9B+0.9%
Q4 2024$27B-28%

AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.

EBAY Free Cash Flow

Q4 2023: −$4MQ1 2024: $472MQ2 2024: $278MQ3 2024: $646MQ4 2024: $560MQ1 2025: $644MQ2 2025: −$441MQ3 2025: $803MQ4 2025: $466MQ1 2026: $897MQ2 2026: $300MQ3 2026: $749M
Q4 2023: −$4MQ1 2024: $472MQ2 2024: $278MQ3 2024: $646MQ4 2024: $560MQ1 2025: $644MQ2 2025: −$441MQ3 2025: $803MQ4 2025: $466MQ1 2026: $897MQ2 2026: $300MQ3 2026: $749M
QuarterFree cash flowYoY
Q3 2026$749M-6.7%
Q2 2026$300M+$741M
Q1 2026$897M+39%
Q4 2025$466M-17%
Q3 2025$803M+24%
Q2 2025-$441M-259%
Q1 2025$644M+36%
Q4 2024$560M+$564M

EBAY generated $2.4B in free cash flow over the past year, up 54% from the year before.

AAPL Total Shares

Q4 2023: 15.6BQ1 2024: 15.5BQ2 2024: 15.3BQ3 2024: 15.4BQ4 2024: 15.2BQ1 2025: 15.1BQ2 2025: 14.9BQ3 2025: 15BQ4 2025: 14.8BQ1 2026: 14.7BQ2 2026: 14.7BQ3 2026: 14.7B
Q4 2023: 15.6BQ1 2024: 15.5BQ2 2024: 15.3BQ3 2024: 15.4BQ4 2024: 15.2BQ1 2025: 15.1BQ2 2025: 14.9BQ3 2025: 15BQ4 2025: 14.8BQ1 2026: 14.7BQ2 2026: 14.7BQ3 2026: 14.7B
PeriodChange %Net change
Quarterly0%+5.6M shares
1 year-1.9%-284M shares
3 years-6.9%-1.1B shares
5 years-13%-2.1B shares
Available history-17%-3.1B shares

AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.

EBAY Total Shares

Q4 2023: 533MQ1 2024: 519MQ2 2024: 507MQ3 2024: 494MQ4 2024: 501MQ1 2025: 475MQ2 2025: 470MQ3 2025: 467MQ4 2025: 468MQ1 2026: 457MQ2 2026: 455MQ3 2026: 453M
Q4 2023: 533MQ1 2024: 519MQ2 2024: 507MQ3 2024: 494MQ4 2024: 501MQ1 2025: 475MQ2 2025: 470MQ3 2025: 467MQ4 2025: 468MQ1 2026: 457MQ2 2026: 455MQ3 2026: 453M
PeriodChange %Net change
Quarterly-0.4%-2M shares
1 year-3%-14M shares
3 years-15%-79M shares
5 years-31%-205M shares
Available history-44%-359M shares

EBAY has the edge over AAPL on shareholder dilution, with a more favorable share count trend.

AAPL Net Leverage

Q4 2023: 0.5xQ1 2024: 0.6xQ2 2024: 0.6xQ3 2024: 0.6xQ4 2024: 0.5xQ1 2025: 0.5xQ2 2025: 0.5xQ3 2025: 0.4xQ4 2025: 0.3xQ1 2026: 0.2xQ2 2026: 0.3xQ3 2026: 0.3x
Q4 2023: 0.5xQ1 2024: 0.6xQ2 2024: 0.6xQ3 2024: 0.6xQ4 2024: 0.5xQ1 2025: 0.5xQ2 2025: 0.5xQ3 2025: 0.4xQ4 2025: 0.3xQ1 2026: 0.2xQ2 2026: 0.3xQ3 2026: 0.3x
QuarterNet LeverageStatus
Q3 20260.3xVery low
Q2 20260.3xVery low
Q1 20260.2xVery low
Q4 20250.3xVery low
Q3 20250.4xVery low
Q2 20250.5xVery low
Q1 20250.5xVery low
Q4 20240.5xVery low

AAPL has the edge over EBAY on leverage, with a lower net debt burden relative to earnings.

EBAY Net Leverage

Q4 2023: 2.5xQ1 2024: 2.3xQ2 2024: 2.4xQ3 2024: 2.3xQ4 2024: 1.9xQ1 2025: 1.4xQ2 2025: 1.8xQ3 2025: 1.7xQ4 2025: 1.8xQ1 2026: 1.4xQ2 2026: 1.5xQ3 2026: 1.9x
Q4 2023: 2.5xQ1 2024: 2.3xQ2 2024: 2.4xQ3 2024: 2.3xQ4 2024: 1.9xQ1 2025: 1.4xQ2 2025: 1.8xQ3 2025: 1.7xQ4 2025: 1.8xQ1 2026: 1.4xQ2 2026: 1.5xQ3 2026: 1.9x
QuarterNet LeverageStatus
Q3 20261.9xHealthy
Q2 20261.5xHealthy
Q1 20261.4xHealthy
Q4 20251.8xHealthy
Q3 20251.7xHealthy
Q2 20251.8xHealthy
Q1 20251.4xHealthy
Q4 20241.9xHealthy

EBAY's net debt is about 1.9 years of its operating earnings (EBITDA), up from 1.7 years a year ago.

AAPL Weekly Momentum

MetricValueStatus
RSI68.1Neutral
Stochastic85.0Overbought

AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).

EBAY Weekly Momentum

MetricValueStatus
RSI61.9Neutral
Stochastic80.0Overbought

EBAY's weekly RSI is 62 (neutral) and its Stochastic is 80 (overbought).

AAPL PE vs Technology Sector

MetricAAPLSector medianRelative
PE40x28x42% above
PE %963561 pts above

AAPL has the edge over EBAY on valuation relative to its sector.

EBAY PE vs Consumer Cyclical Sector

MetricEBAYSector medianRelative
PE26x18x46% above
PE %914744 pts above

EBAY is trading at 26x earnings, a 46% premium to the Consumer Cyclical sector's median of 18x.

AAPL Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$343.13.4% above
20 week MA$329.07.9% above
50 week MA$295.620% above
100 week MA$262.435% above
200 week MA$226.357% above

AAPL is in an uptrend: it's above all five of its weekly moving averages, and 57% above its 200-week average.

EBAY Weekly Moving Averages

Moving averageMA priceRelative
8 week MA$116.53.1% above
20 week MA$112.46.9% above
50 week MA$102.617% above
100 week MA$89.834% above
200 week MA$69.573% above

EBAY is in an uptrend: it's above all five of its weekly moving averages, and 73% above its 200-week average.

AAPL Yearly ROI

YearStart priceEnd priceROI
2020$72.5$132.0+82%
2021$132.0$176.3+34%
2022$176.3$131.9-25%
2023$131.9$192.5+46%
2024$192.5$255.6+33%
2025$255.6$273.4+7%
2026 YTD$273.4$354.9+30%

AAPL has finished higher in five of the last six years. It's up 30% so far in 2026.

EBAY Yearly ROI

YearStart priceEnd priceROI
2020$36.1$50.1+39%
2021$50.1$64.9+29%
2022$64.9$40.2-38%
2023$40.2$43.6+8.6%
2024$43.6$62.8+44%
2025$62.8$85.2+36%
2026 YTD$85.2$120.1+41%

EBAY has the edge over AAPL on returns for 2026, with the stronger performance.

Give your agent the market.

Get API key