AAPL
Apple Inc.
AAPL has slightly lower modeled downside risk, despite its lower overall score.
DV
DoubleVerify Holdings, Inc.
DV has the edge over AAPL overall, supported by stronger valuation and stronger modeled upside.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
DV Fundamentals
| Metric | Status |
|---|---|
| Stable | |
| Strong | |
| Strong | |
| Strong |
DV's profitability, cash flow and balance sheet are currently strong, and its revenue is stable.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
DV PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Forward | 21x | $13.57 | — |
| Current | 34x | $13.57 | — |
| Cheap | 38x | $15.32 | +13% |
| Fair | 71x | $28.23 | +108% |
| Expensive | 132x | $52.60 | +288% |
Historical ranges are pointers, not guarantees.
DV has the edge over AAPL in the historical PE scenario, which offers more potential upside but is not a forecast.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
DV Forward outlook
| Metric | Outlook |
|---|---|
| Strongly improving | |
| Strong growth | |
| Growth | |
| Strongly improving | |
| Limited | |
| Low |
DV has the edge over AAPL on the outlook, with more favorable valuation and profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over DV on earnings, with more consistent year-over-year improvement.
DV Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.63 | +59% |
| Q3 2026 | $0.40 | +54% |
| Q2 2026 | $0.36 | +20% |
| Q1 2026 | $0.33 | +14% |
| Q4 2025 | $0.30 | -6.3% |
| Q3 2025 | $0.26 | -30% |
| Q2 2025 | $0.30 | -14% |
| Q1 2025 | $0.29 | -24% |
| Q4 2024 | $0.32 | -22% |
DV earned $0.40 per share over the past year, up 54% from the year before.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL has the edge over DV on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over DV on profitability, with a higher operating margin.
DV Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $205.6M | +9% |
| Q2 2026 | $193.8M | +2.5% |
| Q1 2026 | $180.8M | +9.6% |
| Q4 2025 | $205.6M | +7.9% |
| Q3 2025 | $188.6M | +11% |
| Q2 2025 | $189M | +21% |
| Q1 2025 | $165.1M | +17% |
| Q4 2024 | $190.6M | +11% |
DV's revenue has grown year over year every quarter since late 2020: $206M last quarter, up 9% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 14% | +2.6 points |
| Q2 2026 | 12% | +4.7 points |
| Q1 2026 | 8.7% | +4.6 points |
| Q4 2025 | 18% | -1.9 points |
| Q3 2025 | 11% | -4 points |
| Q2 2025 | 7.2% | +0.1 points |
| Q1 2025 | 4.1% | -0.8 points |
| Q4 2024 | 20% | -1.5 points |
DV's operating margin was 14% last quarter, up 2.6 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
DV Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $45.7M | +17% |
| Q2 2026 | $65.7M | +64% |
| Q1 2026 | -$6.4M | -120% |
| Q4 2025 | $62.1M | +107% |
| Q3 2025 | $39M | -19% |
| Q2 2025 | $40.1M | +40% |
| Q1 2025 | $31.4M | +24% |
| Q4 2024 | $30M | -37% |
DV has the edge over AAPL on cash flow, with stronger typical year-over-year growth.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
DV Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +1.5% | +2.4M shares |
| 1 year | -3.7% | -6.2M shares |
| 3 years | -7.9% | -13.7M shares |
| 5 years | -4% | -6.7M shares |
| Available history | +8.8% | +12.9M shares |
DV has the edge over AAPL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $25.1M |
| Q1 2026 | $75.1M |
| Q4 2025 | — |
| Q3 2025 | $50.1M |
| Q2 2025 | — |
| Q1 2025 | $82.2M |
| Q4 2024 | $77.9M |
DV spent $100M buying back its own shares over the past year, down 52% from the year before.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
DV Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | -1.5x | Net Cash |
| Q2 2026 | -1.3x | Net Cash |
| Q1 2026 | -1.2x | Net Cash |
| Q4 2025 | -1.9x | Net Cash |
| Q3 2025 | -1.5x | Net Cash |
| Q2 2025 | -1.6x | Net Cash |
| Q1 2025 | -1.2x | Net Cash |
| Q4 2024 | -2.3x | Net Cash |
DV has the edge over AAPL on leverage, with a lower net debt burden relative to earnings.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
DV Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 65.4 | Neutral |
| Stochastic | 91.6 | Overbought |
DV's weekly RSI is 65 (neutral) and its Stochastic is 92 (overbought).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
DV PE vs Technology Sector
| Metric | DV | Sector median | Relative |
|---|---|---|---|
| PE | 34x | 28x | 22% above |
| PE % | 6 | 42 | 36 pts below |
DV has the edge over AAPL on valuation relative to its sector.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over DV on trend strength, trading above more of its moving averages.
DV Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $13.5 | 0.4% above |
| 20 week MA | $12.9 | 5.3% above |
| 50 week MA | $11.4 | 19% above |
| 100 week MA | $13.1 | 3.4% above |
| 200 week MA | $20.6 | 34% below |
DV has bounced recently, but its long-term trend is still down: it's above its 8-, 20-, 50- and 100-week averages, but 34% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over DV on returns for 2026, with the stronger performance.
DV Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $34.2 | $32.8 | -4.3% |
| 2022 | $32.8 | $21.8 | -33% |
| 2023 | $21.8 | $36.8 | +69% |
| 2024 | $36.8 | $19.6 | -47% |
| 2025 | $19.6 | $11.5 | -41% |
| 2026 YTD | $11.5 | $13.6 | +18% |
DV has finished lower in four of the last five years. It's up 18% so far in 2026.