AAPL
Apple Inc.
AAPL has the edge over CREX overall, supported by stronger fundamentals and lower modeled downside.
CREX
Creative Realities, Inc.
CREX offers stronger valuation, but that advantage does not outweigh its weaker overall profile.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
CREX Fundamentals
| Metric | Status |
|---|---|
| Strong | |
| Weak | |
| Weak | |
| Stable |
CREX's revenue is currently strong, and its balance sheet is stable, but its profitability and cash flow are weak.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
CREX PE Valuation
CREX has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
CREX Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Losses shrinking | |
| Strong growth | |
| Strongly improving | |
| Limited | |
| High |
CREX has the edge over AAPL on the outlook, with more favorable profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over CREX on earnings quality, reporting a profit while its opponent remains loss making.
CREX Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Q2 2026 | -$2.11 | -$1.99 |
| Q1 2026 | -$1.87 | -$1.86 |
| Q4 2025 | -$0.81 | -$0.47 |
| Q3 2025 | -$0.88 | -729% |
| Q2 2025 | -$0.12 | -$0.03 |
| Q1 2025 | -$0.01 | +$0.21 |
| Q4 2024 | -$0.34 | +$0.01 |
| Q3 2022 | $0.15 | -55% |
CREX is still losing money, but far less than before: $2.11 per share over the past year, against $5.16 at its worst in late 2020.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over CREX on profitability, with a higher operating margin.
CREX Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q2 2026 | $21.5M | +65% |
| Q1 2026 | $16.3M | +68% |
| Q4 2025 | $23.9M | +117% |
| Q3 2025 | $10.5M | -27% |
| Q2 2025 | $13M | -0.6% |
| Q1 2025 | $9.7M | -21% |
| Q4 2024 | $11M | -24% |
| Q3 2024 | $14.4M | +25% |
CREX's revenue is recovering but still below its 2022 peak: $22M last quarter, up 65% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q2 2026 | -13% | -2.5 points |
| Q1 2026 | -38% | -31 points |
| Q4 2025 | 1.9% | +8.4 points |
| Q3 2025 | -69% | -77 points |
| Q2 2025 | -10% | -15 points |
| Q1 2025 | -7.4% | -6.8 points |
| Q4 2024 | -6.5% | -20 points |
| Q3 2024 | 7.9% | +6.5 points |
CREX's operating margin was −13% last quarter, down 2.5 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL has the edge over CREX on cash generation, producing positive trailing cash flow while its opponent burns cash.
CREX Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q2 2026 | $457K | -32% |
| Q1 2026 | -$1.9M | +$551K |
| Q4 2025 | -$7M | -$5.6M |
| Q3 2025 | -$1.7M | -415% |
| Q2 2025 | $672K | -70% |
| Q1 2025 | -$2.5M | -227% |
| Q4 2024 | -$1.4M | +$1.8M |
| Q3 2024 | $543K | -71% |
CREX's free cash flow was −$10M over the past year, against −$3M the year before.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has the edge over CREX on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
CREX Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | +0.2% | +16K shares |
| 1 year | +1.2% | +121K shares |
| 3 years | +44% | +3.2M shares |
| 5 years | +211% | +7.2M shares |
CREX has 11M diluted shares, up 1.2% from a year ago.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
CREX Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q1 2024 | 2.1x | Moderate |
| Q4 2023 | 2.3x | Moderate |
| Q3 2023 | 4.8x | High |
| Q2 2023 | 13.2x | High |
| Q1 2023 | 10.0x | High |
| Q4 2022 | 45.2x | High |
| Q4 2019 | 4.9x | High |
CREX's net debt is about 2.1 years of its operating earnings (EBITDA), down from 10 years a year ago.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
CREX Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 33.0 | Neutral |
| Stochastic | 8.9 | Oversold |
CREX's weekly RSI is 33 (neutral) and its Stochastic is 9 (oversold).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
CREX PE vs Technology Sector
| Metric | CREX | Sector median | Relative |
|---|---|---|---|
| PE | N/A | 28x | — |
CREX has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL has the edge over CREX on trend strength, trading above more of its moving averages.
CREX Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $2.25 | 4.4% below |
| 20 week MA | $2.79 | 23% below |
| 50 week MA | $3.20 | 33% below |
| 100 week MA | $2.87 | 25% below |
| 200 week MA | $2.98 | 28% below |
CREX is in a downtrend: it's below all five of its weekly moving averages, and 28% below its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has the edge over CREX on returns for 2026, with the stronger performance.
CREX Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $4.20 | $3.90 | -7.1% |
| 2021 | $3.90 | $4.38 | +12% |
| 2022 | $4.38 | $1.71 | -61% |
| 2023 | $1.71 | $2.36 | +38% |
| 2024 | $2.36 | $2.69 | +14% |
| 2025 | $2.69 | $2.66 | -1.1% |
| 2026 YTD | $2.66 | $2.15 | -19% |
CREX has finished lower in three of the last six years. It's down 19% so far in 2026.