AAPL
Apple Inc.
AAPL has lower modeled downside risk, despite its lower overall score.
AMPL
Amplitude, Inc.
AMPL has a slight edge over AAPL overall, supported by stronger valuation and stronger modeled upside.
AAPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Strong | |
| Strong | |
| Strong |
AAPL's revenue, profitability, cash flow and balance sheet are all currently healthy.
AMPL Fundamentals
| Metric | Status |
|---|---|
| Healthy | |
| Under pressure | |
| Healthy | |
| Unavailable |
AMPL's revenue and cash flow are currently healthy, but its profitability is under pressure. There isn't enough data to rate its balance sheet.
AAPL PE Valuation
| Level | PE | Price | Vs current |
|---|---|---|---|
| Cheap | 26x | $230 | -35% |
| Fair | 31x | $279 | -21% |
| Expensive | 37x | $328 | -7.5% |
| Forward | 38x | $355 | — |
| Current | 40x | $355 | — |
Historical ranges are pointers, not guarantees.
AAPL's PE is in its expensive range at 40x. If earnings grow as analysts expect, today's price would be 38x next year's earnings.
AMPL PE Valuation
AMPL has no meaningful PE right now: it lost money over the past year.
AAPL Forward outlook
| Metric | Outlook |
|---|---|
| Stable | |
| Growth | |
| Growth | |
| Weakening | |
| Moderate | |
| Moderate |
Analysts expect earnings and revenue growth for AAPL, but weaker profitability.
AMPL Forward outlook
| Metric | Outlook |
|---|---|
| -- | |
| Strong growth | |
| Strong growth | |
| Strongly improving | |
| Limited | |
| Low |
AMPL has the edge over AAPL on the outlook, with more favorable profitability expectations.
AAPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $9.28 | +3.3% |
| Q3 2026 | $8.98 | +20% |
| Q2 2026 | $8.71 | +32% |
| Q1 2026 | $8.26 | +29% |
| Q4 2025 | $7.90 | +25% |
| Q3 2025 | $7.46 | +23% |
| Q2 2025 | $6.59 | +0.2% |
| Q1 2025 | $6.42 | -0.3% |
| Q4 2024 | $6.30 | -2% |
AAPL has the edge over AMPL on earnings quality, reporting a profit while its opponent remains loss making.
AMPL Earnings Per Share
| Quarter | TTM EPS | YoY |
|---|---|---|
| Forward | $0.15 | — |
| Q3 2026 | -$0.76 | +$0.03 |
| Q2 2026 | -$0.75 | $0.00 |
| Q1 2026 | -$0.67 | +$0.08 |
| Q4 2025 | -$0.67 | +$0.09 |
| Q3 2025 | -$0.79 | -$0.13 |
| Q2 2025 | -$0.75 | -$0.08 |
| Q1 2025 | -$0.75 | -$0.03 |
| Q4 2024 | -$0.76 | +$0.01 |
AMPL is still losing money, but less than at its worst: $0.76 per share over the past year, against $1.15 at its worst in late 2021.
AAPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $114.5B | +12% |
| Q2 2026 | $109.4B | +16% |
| Q1 2026 | $111.2B | +17% |
| Q4 2025 | $143.8B | +16% |
| Q3 2025 | $102.5B | +7.9% |
| Q2 2025 | $94B | +9.6% |
| Q1 2025 | $95.4B | +5.1% |
| Q4 2024 | $124.3B | +4% |
AAPL's revenue has grown year over year for 10 quarters in a row: $114B last quarter, up 12% from the same quarter a year ago.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | 31% | -0.5 points |
| Q2 2026 | 33% | +2.6 points |
| Q1 2026 | 32% | +1.3 points |
| Q4 2025 | 35% | +0.9 points |
| Q3 2025 | 32% | +0.5 points |
| Q2 2025 | 30% | +0.4 points |
| Q1 2025 | 31% | +0.3 points |
| Q4 2024 | 34% | +0.7 points |
AAPL has the edge over AMPL on profitability, with a higher operating margin.
AMPL Quarterly Revenue
| Quarter | Revenue | YoY |
|---|---|---|
| Q3 2026 | $110.6M | +25% |
| Q2 2026 | $100.9M | +21% |
| Q1 2026 | $93.5M | +17% |
| Q4 2025 | $91.4M | +17% |
| Q3 2025 | $88.6M | +18% |
| Q2 2025 | $83.3M | +14% |
| Q1 2025 | $80M | +10% |
| Q4 2024 | $78.1M | +9.4% |
AMPL has the edge over AAPL on sales, with stronger typical year-over-year growth.
| Quarter | Margin | YoY |
|---|---|---|
| Q3 2026 | -22% | +3.8 points |
| Q2 2026 | -35% | -5.9 points |
| Q1 2026 | -24% | +3.1 points |
| Q4 2025 | -18% | +23 points |
| Q3 2025 | -26% | -4.6 points |
| Q2 2025 | -29% | +2.7 points |
| Q1 2025 | -27% | +2.1 points |
| Q4 2024 | -41% | -16 points |
AMPL's operating margin was −22% last quarter, up 3.8 points from the same quarter a year ago.
AAPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $25.9B | -2.4% |
| Q2 2026 | $31.9B | +31% |
| Q1 2026 | $26.7B | +28% |
| Q4 2025 | $51.6B | +91% |
| Q3 2025 | $26.5B | +11% |
| Q2 2025 | $24.4B | -8.6% |
| Q1 2025 | $20.9B | +0.9% |
| Q4 2024 | $27B | -28% |
AAPL's free cash flow has been positive every quarter for seven years: $136B over the past year, up 38% from the year before.
AMPL Free Cash Flow
| Quarter | Free cash flow | YoY |
|---|---|---|
| Q3 2026 | $6.6M | +47% |
| Q2 2026 | $24.3M | +25% |
| Q1 2026 | -$12M | -$3.6M |
| Q4 2025 | $12.7M | +425% |
| Q3 2025 | $4.5M | -27% |
| Q2 2025 | $19.5M | +126% |
| Q1 2025 | -$8.5M | -$8.1M |
| Q4 2024 | $2.4M | +18% |
AMPL generated $32M in free cash flow over the past year, up 76% from the year before.
AAPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | 0% | +5.6M shares |
| 1 year | -1.9% | -284M shares |
| 3 years | -6.9% | -1.1B shares |
| 5 years | -13% | -2.1B shares |
| Available history | -17% | -3.1B shares |
AAPL has 14.7B diluted shares, down 1.9% from a year ago, with $86.4B in buybacks over the past year.
| Quarter | Spent |
|---|---|
| Q3 2026 | $24.3B |
| Q2 2026 | $25.1B |
| Q1 2026 | $12.3B |
| Q4 2025 | $24.7B |
| Q3 2025 | $20.1B |
| Q2 2025 | $21.1B |
| Q1 2025 | $25.9B |
| Q4 2024 | $23.6B |
AAPL spent $86.4B buying back its own shares over the past year, down 4.8% from the year before.
AMPL Total Shares
| Period | Change % | Net change |
|---|---|---|
| Quarterly | -2.6% | -3.4M shares |
| 1 year | -5.3% | -7M shares |
| 3 years | +6.9% | +8.1M shares |
| 5 years | +23% | +23.5M shares |
| Available history | +413% | +101M shares |
AMPL has the edge over AAPL on shareholder dilution, with a more favorable share count trend.
| Quarter | Spent |
|---|---|
| Q3 2026 | — |
| Q2 2026 | $68.7M |
| Q1 2026 | $20.7M |
| Q4 2025 | $16.5M |
| Q3 2025 | $11.7M |
| Q2 2025 | $2.5M |
| Q2 2021 | $1.1M |
| Q1 2021 | $287,000 |
AMPL spent $106M buying back its own shares over the past year.
AAPL Net Leverage
| Quarter | Net Leverage | Status |
|---|---|---|
| Q3 2026 | 0.3x | Very low |
| Q2 2026 | 0.3x | Very low |
| Q1 2026 | 0.2x | Very low |
| Q4 2025 | 0.3x | Very low |
| Q3 2025 | 0.4x | Very low |
| Q2 2025 | 0.5x | Very low |
| Q1 2025 | 0.5x | Very low |
| Q4 2024 | 0.5x | Very low |
AAPL's net debt is less than a year of its operating earnings (EBITDA).
AMPL Net Leverage
AMPL's operating earnings (EBITDA) were negative over the past year, so its debt can't be measured against them.
AAPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 68.1 | Neutral |
| Stochastic | 85.0 | Overbought |
AAPL's weekly RSI is 68 (neutral) and its Stochastic is 85 (overbought).
AMPL Weekly Momentum
| Metric | Value | Status |
|---|---|---|
| RSI | 69.9 | Neutral |
| Stochastic | 83.5 | Overbought |
AMPL's weekly RSI is 70 (neutral) and its Stochastic is 84 (overbought).
AAPL PE vs Technology Sector
| Metric | AAPL | Sector median | Relative |
|---|---|---|---|
| PE | 40x | 28x | 42% above |
| PE % | 96 | 35 | 61 pts above |
AAPL is trading at 40x earnings, a 42% premium to the Technology sector's median of 28x.
AMPL PE vs Technology Sector
AMPL has no meaningful PE right now: it lost money over the past year.
AAPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $343.1 | 3.4% above |
| 20 week MA | $329.0 | 7.9% above |
| 50 week MA | $295.6 | 20% above |
| 100 week MA | $262.4 | 35% above |
| 200 week MA | $226.3 | 57% above |
AAPL is in an uptrend: it's above all five of its weekly moving averages, and 57% above its 200-week average.
AMPL Weekly Moving Averages
| Moving average | MA price | Relative |
|---|---|---|
| 8 week MA | $15.9 | 9.3% above |
| 20 week MA | $13.1 | 32% above |
| 50 week MA | $10.1 | 71% above |
| 100 week MA | $10.6 | 63% above |
| 200 week MA | $10.7 | 62% above |
AMPL has climbed back above all five of its weekly moving averages, and it's now 62% above its 200-week average.
AAPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2020 | $72.5 | $132.0 | +82% |
| 2021 | $132.0 | $176.3 | +34% |
| 2022 | $176.3 | $131.9 | -25% |
| 2023 | $131.9 | $192.5 | +46% |
| 2024 | $192.5 | $255.6 | +33% |
| 2025 | $255.6 | $273.4 | +7% |
| 2026 YTD | $273.4 | $354.9 | +30% |
AAPL has finished higher in five of the last six years. It's up 30% so far in 2026.
AMPL Yearly ROI
| Year | Start price | End price | ROI |
|---|---|---|---|
| 2021 | $54.5 | $57.1 | +4.8% |
| 2022 | $57.1 | $11.1 | -81% |
| 2023 | $11.1 | $12.7 | +15% |
| 2024 | $12.7 | $10.7 | -16% |
| 2025 | $10.7 | $11.9 | +12% |
| 2026 YTD | $11.9 | $17.3 | +45% |
AMPL has the edge over AAPL on returns for 2026, with the stronger performance.